Communicating the Relative Health Risks of E-Cigarettes: An online experimental study exploring the Effects of a Comparative Health Message versus the EU Nicotine Addiction Warnings on Smokers’ and Non-Smokers’ Risk Perceptions and Behavioural Intentions
Dataset
Kimber, C., Frings, D., Albery, I., Cox, S. and Dawkins, L. (2023). Communicating the Relative Health Risks of E-Cigarettes: An online experimental study exploring the Effects of a Comparative Health Message versus the EU Nicotine Addiction Warnings on Smokers’ and Non-Smokers’ Risk Perceptions and Behavioural Intentions. London South Bank University. https://doi.org/10.18744/lsbu.95y88
Authors | Kimber, C., Frings, D., Albery, I., Cox, S. and Dawkins, L. |
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Abstract | This is an online experimental study which aimed to compare the effects of viewing two different health messages presented on e-cigarette packs. The messages were the EU Tobacco Product Directive (TPD) message, “This product contains nicotine which is a highly addictive substance. [It is not recommended for non-smokers]” and a comparative harm message (COMP), “Use of this product is much less harmful than smoking”. E-cigarette packs with no message served as a control condition. 2495 UK residents (1283 smokers and 1212 non-smokers) provided rating on the following dependent variables (DVs): harm, addictiveness, e-cigarette effectiveness for smoking cessation, social acceptability, intentions to purchase and use e-cigarettes, before (pre/Time 1) and after (post/Time 2) viewing the e-cigarette packs. Smokers also rated intentions to quit and intentions to quit using an e-cigarette. In some conditions, the TPD and COMP messages were presented alone, and in some conditions, they were presented together. Funding: This study was funded by Cancer Research UK’s Population Research Committee (CRUK Grant Number: 25855). Link to protocol: https://bmcpublichealth.biomedcentral.com/articles/10.1186/s12889-01... Link to OSF with secondary analysis by sociodemographic factors: https://osf.io/fhwnq |
Keywords | electronic cigarettes; warning labels; Tobacco Products Directive; Health messages; Risk perceptions; Quit intentions |
Year | 2023 |
Publisher | London South Bank University |
Digital Object Identifier (DOI) | https://doi.org/10.18744/lsbu.95y88 |
Funder/Client | Cancer Research UK (CRUK) |
Data files | License Data type Spreadsheet Contents Data File Access Level Open |
Data collection period | 01 Dec 2018 to end of 31 Jan 2019 |
Data collection method | Data were collected between December 2018 and January 2019 from 2495 UK residents (1283 smokers and 1212 non-smokers. Participants were enrolled via a recruitment panel agency MRFGR (Market Research Focus Group Recruiter) which used a point-based system for payment with each participant receiving 6 points for participation. The sample was matched to the target population of non-smokers and smokers’ demographics in the general population using ONS data concerning age, gender and socio-economic status (SES). Inclusion criteria were: adults aged 18+, resident in the UK, and fluent in English. Exclusion criteria were: under 18 years of age, resident outside of the UK, exclusive vapers, dual users (concurrent use of EC and any tobacco product). Variable List (Data Dictionary) V1 & 2: Participant ID numbers |
Publication process dates | |
Deposited | 22 Dec 2023 |
https://openresearch.lsbu.ac.uk/item/95y88
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