Effect of health messages on alcohol attitudes and intentions in a sample of 16- & 17-year-old underage drinkers

Journal article


Moss, AC, Evans, S and Albery, IP (2017). Effect of health messages on alcohol attitudes and intentions in a sample of 16- & 17-year-old underage drinkers. International Journal of Environmental Research and Public Health. 14 (10). https://doi.org/10.3390/ijerph14101183
AuthorsMoss, AC, Evans, S and Albery, IP
Abstract

Background. Responsible drinking messages (RDMs) are a key component of many education-based interventions for reducing alcohol harms. The evidence base for the effectiveness of RDMs is extremely limited, with some recent research suggesting iatrogenic effects of such messages. Objective. To examine the effects of exposure to health messages on attitudes towards drinking and drunkenness, and intentions to drink and get drunk, amongst underage drinkers. Methods. Ninety-four underage drinkers were recruited from colleges in the UK. Participants were either actively or passively exposed to one of two health messages (RDM or general wellbeing). Measures of attitudes and intentions towards drinking and drunkenness were obtained one week before and immediately after participation in the study. A unit estimation task was also included. Results. Active exposure to RDMs led to more positive attitude towards drunkenness, while passive exposure led to more negative attitudes. Passive RDM exposure led to increased intentions to get drunk in future. Wellbeing posters produced the opposite effect in some but not all of these measures. Conclusions. Exposure to RDMs may have some beneficial effects in terms of creating more negative attitudes towards alcohol consumption, but we also identified potential iatrogenic effects regarding attitudes and intentions towards drunkenness amongst an underage sample of drinkers. Further research is required to better understand optimal ways of framing RDMs to produce positive changes in attitudes, intentions and prospective drinking behaviour.

Keywordsalcohol; attitude change; drinking intentions; student drinkers; underage drinkers; responsible drinking messages; MD Multidisciplinary; Toxicology
Year2017
JournalInternational Journal of Environmental Research and Public Health
Journal citation14 (10)
PublisherMDPI
ISSN1661-7827
Digital Object Identifier (DOI)https://doi.org/10.3390/ijerph14101183
Publication dates
Print05 Oct 2017
Publication process dates
Deposited09 Oct 2017
Accepted27 Sep 2017
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Open
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Albery, I., Sharma, D., Noyce, S., Frings, D. and Moss, A. (2015). Testing a frequency of exposure hypothesis in attentional bias for alcohol-related stimuli amongst social drinkers. Addictive Behaviors Reports. 1, pp. 68-72. https://doi.org/10.1016/j.abrep.2015.05.001
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Moss, AC, Albery, IP, Dyer, KR, Frings, D, Humphreys, K, Inkelaar, T, Harding, E and Speller, A (2015). The effects of responsible drinking messages on attentional allocation and drinking behaviour. Addictive Behaviors. 44, pp. 94 - 101. https://doi.org/10.1016/j.addbeh.2014.11.035
Neknomination': Predictors in a sample of UK university students
Moss, AC, Spada, MM, Harkin, J, Albery, IP, Rycroft, N and Nikčević, AV (2015). Neknomination': Predictors in a sample of UK university students. Addictive Behaviors Reports. 1, pp. 73 - 75. https://doi.org/10.1016/j.abrep.2015.05.003