Messages matter: The Tobacco Products Directive nicotine addiction health warning versus an alternative relative risk message on smokers' willingness to use and purchase an electronic cigarette
Journal article
Cox, S, Frings, D., Ahmed, R and Dawkins, L. (2018). Messages matter: The Tobacco Products Directive nicotine addiction health warning versus an alternative relative risk message on smokers' willingness to use and purchase an electronic cigarette. Addictive Behaviors Reports. 8, pp. 136-139. https://doi.org/10.1016/j.abrep.2018.09.006
Authors | Cox, S, Frings, D., Ahmed, R and Dawkins, L. |
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Abstract | Introduction: Many countries have now mandated warning labels on e-cigarette products. One example, the EU TPD health warning states, “This product contains nicotine which is a highly addictive substance. [It is not recommended for use by non-smokers]”. The impact of the EU TPD warning message on intentions to use, has not been explored within an EU population. Aims: Examine the effect of i) the TPD e-cigarette health warning and ii) an alternative relative risk message, on smokers' willingness to use, likelihood of purchase, and intention to use as a quit aid. Methods: Cross-sectional online study. Ninety-five smokers (55 males; 18–55 years old) were randomly allocated to one of three conditions and viewed ten individually presented e-cigarettes images with either no message, TPD message, or relative risk message. Participants rated i) willingness to use, and likelihood of: ii) purchase, iii) using in the next month, and iv) using in a quit attempt, before and after viewing the images. Results: For willingness to use and likelihood of purchase, ANCOVAs showed a significant main effect of Message Type (ps, < .05); ratings were lower in the TPD condition. Message type, however did not significantly change likelihood of using in the next month or using in a quit attempt. Conclusions: Preliminary findings suggest that the TPD e-cigarette health warning may reduce smokers' will- ingness to use and likelihood of purchasing an e-cigarette. Messages conveying reduced harm or indeed, no message at all, may be more effective in encouraging smokers to switch to these lower risk products. |
Keywords | E-cigarettes; Smoking Nicotine; Health messages Health warning |
Year | 2018 |
Journal | Addictive Behaviors Reports |
Journal citation | 8, pp. 136-139 |
Publisher | Elsevier |
ISSN | 2352-8532 |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.abrep.2018.09.006 |
Publication dates | |
21 Sep 2018 | |
Publication process dates | |
Deposited | 25 Sep 2018 |
Accepted | 20 Sep 2018 |
Publisher's version | License File Access Level Open |
https://openresearch.lsbu.ac.uk/item/86955
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