A survey of the effect of viewing an on-line e-cigarette advertisement on attitudes towards cigarette and e-cigarette use in adults located in the UK and USA: a cross-sectional study.

Journal article


Booth, P, Albery, I, Frings, D and Cox, S (2019). A survey of the effect of viewing an on-line e-cigarette advertisement on attitudes towards cigarette and e-cigarette use in adults located in the UK and USA: a cross-sectional study. BMJ Open. https://doi.org/10.1136/bmjopen-2018-027525
AuthorsBooth, P, Albery, I, Frings, D and Cox, S
Abstract

Objectives: This study explored the potential for e-cigarette advertisements to (i) enhance attitudes towards cigarettes and/or (ii) reduce barriers to e-cigarettes uptake. The study tested whether exposure to an on-line electronic cigarette advertisement changed attitudes towards cigarettes and e-cigarettes in smokers, non-smokers, e-cigarette users and dual-users (smokers who also use e-cigarettes).
Design: Cross-sectional study
Setting: Online survey
Participants: Adults (n=964) aged 18 to 65 years old (M = 36 years, SD = 11.6) from the UK and USA. Participants were grouped into current non-smokers, e-cigarette users, dual-users and smokers.
Interventions: Participants viewed one of 15 randomly assigned online e-cigarette advertisements.
Primary measures: Three single 7 point Likert scales measuring health, desirability, social acceptability were completed pre and post advertisement exposure.
Results: Post exposure all smoking groups showed a decrease or no change in how socially acceptable or desirable they rated cigarettes. Paradoxically, dual-users rated cigarettes as being significantly healthier after viewing the advertisement (p =.01) whilst all other smoking group ratings remained the same. There was an increase or no change in how all smoking groups perceived the healthiness and desirability of e-cigarettes
Conclusions: We observed no evidence that exposure to an e-cigarette advertisement renormalizes or encourages smoking in smokers, non-smokers or e-cigarette users. However, there is some indication that viewing an e-cigarette advertisement may increase duals-users’ perceptions of the health of smoking.

Year2019
JournalBMJ Open
PublisherBMJ Publishing Group
ISSN2044-6055
Digital Object Identifier (DOI)https://doi.org/10.1136/bmjopen-2018-027525
Publication dates
Online18 Jun 2019
Publication process dates
Deposited25 May 2019
Accepted22 May 2019
Accepted author manuscript
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Albery, IP, Lowry, J, Frings, D, Johnson, HL, Hogan, C and Moss, AC (2016). Exploring the Relationship between Sexual Compulsivity and Attentional Bias to Sex-Related Words in a Cohort of Sexually Active Individuals. European Addiction Research. 23 (1), pp. 1 - 6. https://doi.org/10.1159/000448732
Impact of alcohol promoting and alcohol warning advertisements on alcohol consumption, affect, and implicit cognition in heavy drinking young adults: a laboratory-based randomized controlled trial
Stautz, K, Albery, IP, Frings, D, Moss, AC and Marteau, T (2016). Impact of alcohol promoting and alcohol warning advertisements on alcohol consumption, affect, and implicit cognition in heavy drinking young adults: a laboratory-based randomized controlled trial. British Journal of Health Psychology. 22 (1), pp. 128-150. https://doi.org/10.1111/bjhp.12221
Dyads experience over confidence in hand-eye coordination skills after placebo alcohol
Frings, D, Albery, IP, Rolph, K, Leczfalvy, A, Smaczny, S and Moss, AC (2016). Dyads experience over confidence in hand-eye coordination skills after placebo alcohol. Journal of Applied Social Psychology. 3 (47), pp. 148-157. https://doi.org/10.1111/jasp.12418
Crime Victims’ Demographics Inconsistently Relate to Self-Reported Vulnerability
Aihio, N, Frings, D, Wilcock, R and Burrell, P (2016). Crime Victims’ Demographics Inconsistently Relate to Self-Reported Vulnerability. Psychiatry, Psychology and Law. 24 (3), pp. 379-391. https://doi.org/10.1080/13218719.2016.1247418
The effects of responsible drinking messages on attentional allocation and drinking behaviour.
Moss, AC, Albery, IP, Dyer, KR, Frings, D, Humphreys, K, Inkelaar, T, Harding, E and Speller, A (2015). The effects of responsible drinking messages on attentional allocation and drinking behaviour. Addictive Behaviors. 44, pp. 94 - 101. https://doi.org/10.1016/j.addbeh.2014.11.035
Neknomination': Predictors in a sample of UK university students
Moss, AC, Spada, MM, Harkin, J, Albery, IP, Rycroft, N and Nikčević, AV (2015). Neknomination': Predictors in a sample of UK university students. Addictive Behaviors Reports. 1, pp. 73 - 75. https://doi.org/10.1016/j.abrep.2015.05.003
The role of group membership continuity and multiple memberships on mental well-being amongst post-operative stoma patients
Bule, B and Frings, D (2015). The role of group membership continuity and multiple memberships on mental well-being amongst post-operative stoma patients. Psychooncology. 25 (6), pp. 726 - 728. https://doi.org/10.1002/pon.4006