Participants in TPD condition (TPD1 or2)
Participants in COMP condition
Age segment as per the ONS
Actual age
Sex at birth
Self-attributed Gender identity and expression
Etnic background
Ocuppation
In or out of Employment
Highest obtained qualification
Smoked at least 100 cigarettes, cigars or tobacco pipes in your lifetime?
Current smoking status
Frequency of smoking (Daily vs.occasionally)
On average how many cigarettes do you smoke a day?
How long have you been smoking? in years
How long have been smoking in months
Have you tried to quit smoking?
Did you use anything to help you in your quit attempt?
How many times have you tried to quit smoking?
Options of quit aids sued in the past
Do you currently use any type of e-cigarette or vapouriser?
Motivation To Stop [smoking] Scale (Kotz et al, 2012) (1-7)
How soon after you wake up do you smoke your first cigarette?
Do you find it difficult to refrain from smoking in places where it is forbidden, e.g. in church, at the library, in cinema etc.?
Which cigarette would you hate most to give up?
How many cigarettes a day do you smoke?
Do you smoke more frequently during the first hours after waking than during the rest of the day?
Do you smoke if you are so ill that you are in bed most of the day?
Fagerstrom Test of Cigarette Dependence total scores (0-10)
For each of the statements below, please indicate the extent to which you agree or disagree; [E-cigarettes are harmful]
For each of the statements below, please indicate the extent to which you agree or disagree; [E-cigarettes are addictive]
For each of the statements below, please indicate the extent to which you agree or disagree; [E-cigarettes are socially acceptable]
For each of the statements below, please indicate the extent to which you agree or disagree; [E-cigarettes are effective as a quit aid]
How likely are you to..... [purchase an e-cigarette in the next month]
How likely are you to..... [purchase an e-cigarette in the next 6 months]
How likely are you to..... [use an e-cigarette in the next month]
How likely are you to..... [use an e-cigarette in the next 6 months]
How likely are you to..... [quit smoking in the next month]
How likely are you to..... [quit smoking in the next 6 months]
How likely are you to..... [use an e-cigarette in a quit attempt in the next month]
How likely are you to..... [use an e-cigarette in a quit attempt in the 6 next months]
Was this one of the e-cigarette packs you just viewed?
Which e-cigarette did you find the most appealing?
Which e-cigarette (if any) would you be most likely to use?
Which e-cigarette did you think looked most like a cigarette?
Message condition
Did you notice a written message on the e-cigarette packs that you viewed?
Please try to recall the written message you saw and type it below;
Accuracy of the message rated by researchers
Please try to recall the written message you saw by selecting the correct option:
Did you think the written message was; Positive, Negative or Neutral
Please can you confirm which device you used to complete this survey?
Condition for a priori planned comparisons