Exploring the Alcohol-Behaviour Link: Myopic self-enhancement in the absence of alcohol consumption as a function of past alcohol use

Journal article


Moss, AC, Albery, IP and Rahman, K (2016). Exploring the Alcohol-Behaviour Link: Myopic self-enhancement in the absence of alcohol consumption as a function of past alcohol use. Addictive Behaviors Reports. 4 (Dec), pp. 37-43.
AuthorsMoss, AC, Albery, IP and Rahman, K
Abstract

Dual process accounts of the alcohol-behaviour link hypothesise that differences in drinking patterns will moderate the effects of exposure to alcohol-related cues on behaviour, such as when a placebo is administered. We test this hypothesis by adapting a paradigm used in alcohol myopia research to examine the effects of alcohol-related priming on self-enhancement behaviour among social drinkers. Participants were asked to engage in a computerised self rating task prior to being exposed to alcohol related and/or motivational primes. A staged computer error then occurred, and participants were then asked to complete their self ratings again – this method allowed for an immediate assessment of the impact of alcohol and motivational primes on self enhancement. As predicted by alcohol myopia theory, the overall effect of priming with alcohol-related cues was not significant irrespective of response-conflict manipulations. However, drinker type moderated this effect such that heavier drinkers self-enhanced more after exposure to alcohol-related cues, but only in high-conflict conditions. This suggests that the efficacy of a placebo may be significantly moderated by individual differences in reactions to alcohol-related stimuli, and that dual process accounts of the effects of alcohol on behaviour better explains this variation than alcohol myopia theory.

KeywordsAlcohol; Alcohol myopia theory; Alcohol expectancy theory; Self Enhancement; Placebo; Priming
Year2016
JournalAddictive Behaviors Reports
Journal citation4 (Dec), pp. 37-43
PublisherElsevier: Creative Commons Licenses
ISSN2352-8532
Digital Object Identifier (DOI)doi:10.1016/j.abrep.2016.07.002
Publication dates
Print28 Jul 2016
Publication process dates
Deposited02 Sep 2016
Accepted28 Jul 2016
Accepted author manuscript
License
CC BY-NC-ND 4.0
Publisher's version
License
CC BY-NC-ND 4.0
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https://openresearch.lsbu.ac.uk/item/8730w

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