Circular economy and behaviour change: Using persuasive communication to encourage pro-circular behaviours towards the purchase of remanufactured refrigeration equipment

Journal article

Muranko, Z., Andrews, D, Chaer, I and Newton, EJ (2019). Circular economy and behaviour change: Using persuasive communication to encourage pro-circular behaviours towards the purchase of remanufactured refrigeration equipment. Journal of Cleaner Production. 222, pp. 499-510. https://doi.org/10.1016/j.jclepro.2019.02.219
AuthorsMuranko, Z., Andrews, D, Chaer, I and Newton, EJ
Abstract

Refrigerated Display Cabinets (RDCs) are used in the retail sector to display chilled and frozen food, and beverages. The manufacture of RDCs is typified by the extensive use of materials and energy, meaning
that the development of a Circular Economy in this sector is particularly important. A number of behavioural barriers are preventing the development of the Circular Economy but an appropriate behaviour change intervention could help to overcome them. This paper investigates how effective the use of Persuasive Communication could be in influencing the Behavioural Attitudes, Product Perceptions and Behavioural Intentions towards the purchase of remanufactured RDCs. Participants in this study are engineers and academic experts of retail refrigeration equipment.
The study was carried out in three consecutive stages. In the first stage participants completed a questionnaire, which assessed their Behavioural Attitudes, Product Perceptions and Behavioural Intentions. In the second stage participants were exposed to the intervention, which was the Persuasive Communication in the form of an audio-visual presentation. In the third stage participants completed a second questionnaire which assessed the impact of the intervention. The results show that the
Persuasive Communication had a positive impact on the participants' Behavioural Attitudes, Product Perceptions and Behavioural Intentions towards the purchase of remanufactured RDCs. This paper
demonstrates how effective this type of intervention could be, if developed further to create a target market and generate demand for remanufactured RDCs

Year2019
JournalJournal of Cleaner Production
Journal citation222, pp. 499-510
PublisherElsevier
Digital Object Identifier (DOI)https://doi.org/10.1016/j.jclepro.2019.02.219
Web address (URL)https://www.sciencedirect.com/science/article/pii/S0959652619306195?via%3Dihub
Publication dates
Print10 Jun 2019
Online25 Feb 2019
Publication process dates
Deposited09 Apr 2019
Accepted20 Feb 2019
Accepted author manuscript
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Open
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Carbon Reduction and Energy Optimization Strategy for one NHS Trust
Chaer, I and Sattar, E (2015). Carbon Reduction and Energy Optimization Strategy for one NHS Trust. Technical symposium 2017: delivery resilient high performance buildings. Loughborough University 05 - 06 Apr 2017 CIBSE. pp. ? - ? (21)
Using Life Cycle Assessment to Illustrate the Benefits of Blinds as Passive and Sustainable Energy Saving Products in the Domestic Environment in the UK
Andrews, D, De Grussa, Z and Chaer, I (2015). Using Life Cycle Assessment to Illustrate the Benefits of Blinds as Passive and Sustainable Energy Saving Products in the Domestic Environment in the UK. Going north for sustainability. London South Bank University 25 Nov 2015 London South Bank University.
An Assessment of Differing Environmental and Economic Factors and their Impact on the Development of a Circular Economy for Refrigerated Display Cabinets in the UK
Andrews, D, Muranko, Z and Chaer, I (2015). An Assessment of Differing Environmental and Economic Factors and their Impact on the Development of a Circular Economy for Refrigerated Display Cabinets in the UK. Sustainable Innovation 2015. University for the Creative Arts Epsom, Surrey, UK 09 - 10 Nov 2015 London South Bank University.
Energy and Water Environmental Trade-Offs of Data Center Cooling Technologies
Andrews, D, Flucker, S, Whitehead, B and Tozer, R (2017). Energy and Water Environmental Trade-Offs of Data Center Cooling Technologies. ASHRAE winter conference. Las Vegas, USA 28 Jan - 01 Feb 2017
The use and impact of manual and motorised blinds as aids to thermal and visual comfort in domestic buildings in the UK
Andrews, D, De Grussa, Z, Chalk, A and Bush, D (2017). The use and impact of manual and motorised blinds as aids to thermal and visual comfort in domestic buildings in the UK. Living and Sustainability: An Environmental Critique of Design and Building Practices, Locally and Globally. London South Bank University, London
Novel Trigeneration Analysis Model (TAM) for Assessing Optimal Cooling and CCHP Scenarios in Urban New Developments
Chaer, I, Opara, P and Day, T (2017). Novel Trigeneration Analysis Model (TAM) for Assessing Optimal Cooling and CCHP Scenarios in Urban New Developments. 10th International Conference on Thermal Engineering: Theory and Applications. Muscat, Oman 26 - 28 Feb 2017
Community Energy in the UK: The End or the Beginning of a Brighter Future?
Mirzania, P, Andrews, D, Ford, A and Maidment, GG (2017). Community Energy in the UK: The End or the Beginning of a Brighter Future? Energy for Society: 1st international conference on Energy Research & Social Science. Sitges, Spain 05 - 07 Apr 2017
Unwrapped food product display shelf life assessment
Hadawey, A, Tassou, SA, Chaer, I and Sundararajan, R (2017). Unwrapped food product display shelf life assessment. Energy Procedia. 123, pp. 62-69. https://doi.org/10.1016/j.egypro.2017.07.233
A tale from the tropics: Education for sustainability and the value of project based learning
Andrews, D and Townsend, B (2017). A tale from the tropics: Education for sustainability and the value of project based learning. Building Community: Design Education for a Sustainable Future: 19th INTERNATIONAL CONFERENCE ON ENGINEERING AND PRODUCT DESIGN EDUCATION. Oslo, Norway 07 - 08 Sep 2017
Growing Spaces: developing a sustainability literate graduate.
Andrews, D and Soares, S (2017). Growing Spaces: developing a sustainability literate graduate. Building Community: Design Education for a Sustainable Future: 19th International Conference on Engineering and Product Design Education. Oslo, Norway 07 - 08 Sep 2017
A Case Study assessing the impact of Shading Systems combined with Night-Time Ventilation strategies on Overheating within a Residential Property
De Grussa, A, Andrews, D, Chalk, A and Bush, D (2017). A Case Study assessing the impact of Shading Systems combined with Night-Time Ventilation strategies on Overheating within a Residential Property. 38th AIVC - 6th TightVent & 4th venticool Conference, 2017 Ventilating healthy low-energy buildings,. Nottingham, UK 13 - 14 Sep 2017
Incentivising pro-circular behaviours: proposing a new enhanced capital allowance scheme for remanufactured products - the case of refrigerated display cabinets in the United Kingdom
Muranko, Z, Andrews, D, Chaer, I, Newton, EJ, Proudman, P and Longhurst, M (2017). Incentivising pro-circular behaviours: proposing a new enhanced capital allowance scheme for remanufactured products - the case of refrigerated display cabinets in the United Kingdom. Energy Procedia. 123, pp. 369-374. https://doi.org/10.1016/j.egypro.2017.07.271
Pro-circular behaviours and refrigerated display cabinets: supporting resource efficiency in the retail refrigeration sector
Muranko, Z, Andrews, D, Chaer, I, Newton, EJ, Proudman, P and Longhurst, M (2017). Pro-circular behaviours and refrigerated display cabinets: supporting resource efficiency in the retail refrigeration sector. Energy Procedia. 123, pp. 70-75. https://doi.org/10.1016/j.egypro.2017.07.235
Non-equilibrium gas-liquid transition model
Chaer, I, Librovich, BV, Nowakowski, AF and Tassou, SA (2007). Non-equilibrium gas-liquid transition model. Sixth International Congress on Industrial Applied Mathematics (ICIAM07) and GAMM Annual Meeting. Zurich Dec 2007 London South Bank University. https://doi.org/10.1002/pamm.200700233
Refrigerant emissions and leakage prevention across Europe - Results from the RealSkillsEurope project
Koronaki, IP, Cowan, D, Maidment, GG, Beerrnan, K, Schreurs, M, Kaar, K, Chaer, I, Gontarz, G, Christodoulaki, RI and Cazauran, X (2012). Refrigerant emissions and leakage prevention across Europe - Results from the RealSkillsEurope project. Energy. 45 (1), pp. 71 - 80. https://doi.org/10.1016/j.energy.2012.05.040
UK Centre for Efficient and Renewable Energy in Buildings (CEREB)- Lessons Learned After 5 Years of Running
Yebiyo, M, Chaer, I, Shatha, H, Ye, Z and Dunn, A (2016). UK Centre for Efficient and Renewable Energy in Buildings (CEREB)- Lessons Learned After 5 Years of Running. 9th International Conference on Thermal Engineering: Theory and Applications. Abu Dhabi, UAE 24 - 26 Mar 2016 London South Bank University.
Alternative Heat Transfer Fluid in Heating Systems-Energy Results from a Real Case Study
Yebiyo, M, Chaer, I, Shatha, H, Ye, Z, Peter, S and Kadir, D (2016). Alternative Heat Transfer Fluid in Heating Systems-Energy Results from a Real Case Study. 9th International Conference on Thermal Engineering: Theory and Applications. Abu Dhabi, UAE 24 - 26 Mar 2016
Experimental study and flow visualization of Fe2O3/kerosene in glass oscillating heat pipes
Goshayeshi, HR and Chaer, I (2016). Experimental study and flow visualization of Fe2O3/kerosene in glass oscillating heat pipes. Applied Thermal Engineering. 103, pp. 1213-1218. https://doi.org/10.1016/j.applthermaleng.2016.04.109
A Literature Review Outlining the Importance of Blinds and Shutters as a Sustainable Asset that has the Potential to enhance the Productivity of Occupants in the UK
De Grussa, Z, Andrews, D, Newton, EJ, Lowry, GD, Chalk, A and Bush, D (2016). A Literature Review Outlining the Importance of Blinds and Shutters as a Sustainable Asset that has the Potential to enhance the Productivity of Occupants in the UK. Going North for Sustainability Doctoral Workshop ARCOM / CHOBE. London South Bank University, London 30 Jun 2016 London South Bank University.
Simulation of the heat recovery use of R744 systems in a supermarket
Colombo, I, Maidment, GG, Chaer, I and Paurine, A (2016). Simulation of the heat recovery use of R744 systems in a supermarket. 12th IIR Gustav Lorentzen Natural Working Fluids Conference. Edinburgh, UK 21 - 24 Aug 2016 IIR. https://doi.org/10.18462/iir.gl.2016.1180
Talking with experts - from research to objects: using academic research as the basis of collaborative and cross disciplinary projects for design students
Soares, S and Andrews, D (2016). Talking with experts - from research to objects: using academic research as the basis of collaborative and cross disciplinary projects for design students. 18th International Conference on Engineering and Product Design Education. Aalborg, Denmark 08 - 09 Sep 2016
Radi(c)al Departures: Comparing Conventional Octolinear Versus Concentric Circles Schematic Maps for the Berlin U-Bahn/S-Bahn Networks Using Objective and Subjective Measures of Effectiveness
Roberts, MJ, Newton, EJ and Canals, M (2016). Radi(c)al Departures: Comparing Conventional Octolinear Versus Concentric Circles Schematic Maps for the Berlin U-Bahn/S-Bahn Networks Using Objective and Subjective Measures of Effectiveness. Information Design Journal. 22 (2), pp. 92-115. https://doi.org/10.1075/idj.22.2.04rob
DEVELOPING CIRCULAR ECONOMY FOR THE RETAIL REFRIGERATION INDUSTRY: HOW FINANCIAL INCENTIVES COULD INFLUENCE REMANUFACTURiNG OF REFRIGERATED DISPLAY CABINETS IN THE UK
Muranko, Z, Andrews, D, Chaer, I, Newton, EJ, Proudman, P and Longhurst, M (2016). DEVELOPING CIRCULAR ECONOMY FOR THE RETAIL REFRIGERATION INDUSTRY: HOW FINANCIAL INCENTIVES COULD INFLUENCE REMANUFACTURiNG OF REFRIGERATED DISPLAY CABINETS IN THE UK. Sustainable Innovation 2016 21st International Conference ‘Circular Economy’ Innovation & Design. University for the Creative Arts Epsom, Surrey, UK 07 - 08 Nov 2016
The Challenges and Benefits of Developing a Sustainable and Circular Business Model for the Blinds and Shutter Industry in the UK
Andrews, D, De Grussa, Z, Chalk, A and Bush, D (2016). The Challenges and Benefits of Developing a Sustainable and Circular Business Model for the Blinds and Shutter Industry in the UK. Sustainable Innovation 2016, 21st International Conference - ‘Circular Economy’ Innovation & Design'. University for the Creative Arts, Epsom, Surrey, UK 07 - 08 Nov 2016
THE BARRIERS TO AND DRIVERS OF A CIRCULAR ECONOMY FOR THE BLINDS AND SHUTTERS INDUSTRY IN THE UK
Andrews, D, De Grussa, Z, Chalk, A and Bush, D (2016). THE BARRIERS TO AND DRIVERS OF A CIRCULAR ECONOMY FOR THE BLINDS AND SHUTTERS INDUSTRY IN THE UK. 5th International conference on Life Cycle Assessment: Life Cycle Thinking for leading managers. Lille, France 08 - 09 Nov 2016
HARNESSING DAYLIGHTING AND SOLAR GAINS AS SUSTAINABLE ARCHITECTURAL DESIGNMETHODSIN MIXED-USE DEVELOPMENTS IN LAGOS, NIGERIA.
Mahmoudi Saber, E., Chaer, I. and Ekpeti, B. (2015). HARNESSING DAYLIGHTING AND SOLAR GAINS AS SUSTAINABLE ARCHITECTURAL DESIGNMETHODSIN MIXED-USE DEVELOPMENTS IN LAGOS, NIGERIA. CIBSE Technical Symposium. London 16 - 17 Apr 2015 CIBSE.
Comparison of copper and glass oscillating heat pipes with Fe2O3 under magnetic field.
Goshayeshi, HR and Chaer, I (2015). Comparison of copper and glass oscillating heat pipes with Fe2O3 under magnetic field. International Journal of Low-Carbon Technologies. 11 (4), pp. 455- 459. https://doi.org/10.1093/ijlct/ctv021
Ground source heat pumps and their interactions with underground railway tunnels in an urban environment: A review
Revesz, A, Chaer, I, Thompson, J, Mavroulidou, M, Gunn, MJ and Maidment, GG (2015). Ground source heat pumps and their interactions with underground railway tunnels in an urban environment: A review. Applied Thermal Engineering. 93, pp. 147 - 154. https://doi.org/10.1016/j.applthermaleng.2015.09.011
Estimation of Cooling Energy Demand and Carbon Emissions from Urban Buildings using a Quasi-dynamic Model
Cowan, D, Maidment, GG and Chaer, I (2014). Estimation of Cooling Energy Demand and Carbon Emissions from Urban Buildings using a Quasi-dynamic Model. ASHRAE 2014 Winter Conference. New York city, USA 18 - 22 Jan 2014 London South Bank University.
A Carbon Footprint Study and a Life Cycle Assessment of an identical Refrigerated Display Cabinet: comparative analysis of the respective ratios of embodied and operational impacts
Bibalou, D, Andrews, D, Chaer, I, Maidment, GG and Longhurst, M (2014). A Carbon Footprint Study and a Life Cycle Assessment of an identical Refrigerated Display Cabinet: comparative analysis of the respective ratios of embodied and operational impacts. 4th International Conference on Life Cycle Approaches. Lille, France 05 - 06 Nov 2014 Forum for Sustainability Through Life Cycle Innovation.
Objective versus subjective measures of metro map usability: Investigating the benefits of breaking design rules.
Roberts, M.J., Newton, E.J., Lagattolla, F.D., Hughes, S. and Hasler, M.C. (2013). Objective versus subjective measures of metro map usability: Investigating the benefits of breaking design rules. International Journal of Human Computer Studies. 71, pp. 363-386. https://doi.org/10.1016/j.ijhcs.2012.09.004
Potential life cycle carbon savings with low emissivity packaging for refrigerated food on display
Davies, G., Man, CMD, Andrews, D, Paurine, A, Hutchins, MG and Maidment, GG (2012). Potential life cycle carbon savings with low emissivity packaging for refrigerated food on display. Journal of Food Engineering. 109 (2), pp. 202-208. https://doi.org/10.1016/j.jfoodeng.2011.10.018
Carbon dioxide refrigeration with heat recovery for supermarkets
Colombo, I, Maidment, GG, Chaer, I and Missenden, JM (2012). Carbon dioxide refrigeration with heat recovery for supermarkets. International Journal of Low-Carbon Technologies. 9 (1), pp. 38-44. https://doi.org/10.1093/ijlct/cts040
REAL Zero – Reducing refrigerant emissions & leakage- feedback from the IOR Project
Cowan, D, Gartshore, J, Christina, F, Chaer, I and Maidment, GG (2011). REAL Zero – Reducing refrigerant emissions & leakage- feedback from the IOR Project. Proceedings of the Institute of Refrigeration.
Modelling and performance evaluation of a low-temperature ammonia-water absorption refrigeration system
Ge, YT, Tassou, SA and Chaer, I (2009). Modelling and performance evaluation of a low-temperature ammonia-water absorption refrigeration system. International Journal of Low-Carbon Technologies. 4 (2), pp. 68 - 77. https://doi.org/10.1093/ijlct/ctp015
Number development and children with Specific Language Impairment.
R, Cowan., C, Donlan., Newton, E. J. and D, Lloyd. (2008). Number development and children with Specific Language Impairment. in: A. Dowker (ed.) Mathematical difficulties: psychology and intervention. Academic Press.
The role of language in mathematical development; Evidence from children with specific language impairments.
Donlan, C., Cowan, R., Newton, E.J. and Lloyd, D. (2007). The role of language in mathematical development; Evidence from children with specific language impairments. Cognition. 103 (1), pp. 23-33. https://doi.org/10.1016/j.cognition.2006.02.007
Trigeneration in food retail: An energetic, economic and environmental evaluation for a supermarket application; Applied Thermal Engineering
Sugiartha, N, Tassou, SA, Chaer, I and Marriott, D (2007). Trigeneration in food retail: An energetic, economic and environmental evaluation for a supermarket application; Applied Thermal Engineering. Applied Thermal Engineering. 29 (13), pp. 2624-2632. https://doi.org/10.1016/j.applthermaleng.2008.11.018
Number skills and knowledge in children with specific language impairment.
Cowan, R., Donlan, C., Newton, E.J. and Lloyd, D (2005). Number skills and knowledge in children with specific language impairment. Journal of Educational Psychology. 97, pp. 732-744. https://doi.org/10.1037/0022-0663.97.4.732
Evaluation of the communications aids project.
Wright, J., Clarke, M., Donlan, C., Weatherly, H., Newton, C., Cherguit, J. and Newton, E.J. (2004). Evaluation of the communications aids project. University College London.
Individual differences transcend the rationality debate
Newton, E.J. and Roberts, M.J. (2003). Individual differences transcend the rationality debate. Behavioral and Brain Sciences. 26, pp. 530-531. https://doi.org/10.1017/S0140525X03230119
Heat transfer and pressure drop of ice slurries in plate heat exchangers
Bellas, J, Chaer, I and Tassou, SA (2002). Heat transfer and pressure drop of ice slurries in plate heat exchangers. Applied Thermal Engineering. 22 (7), pp. 721 - 732. https://doi.org/10.1016/S1359-4311(01)00126-0
Inspection times, the change task, and the rapid-response selection task.
Roberts, M.J. and Newton, E.J. (2001). Inspection times, the change task, and the rapid-response selection task. Quarterly Journal of Experimental Psychology. 54A, pp. 1031-1048. https://doi.org/10.1080/02724980143000082
Understanding strategy selection
Roberts, M.J. and Newton, E.J. (2001). Understanding strategy selection. International Journal of Human-Computer Studies. 54 (1), pp. 137-154. https://doi.org/10.1006/ijhc.2000.0434
An experimental study of strategy development.
Newton, E.J. and Roberts, M.J. (2000). An experimental study of strategy development. Memory & Cognition. 28 (4), pp. 565-573. https://doi.org/10.3758/BF03201247