Marketing, Tourism, Events and Hospitality

Type	Division
School	Business

Latest research outputs

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Brand Loyalty. Plus ça change...? Using the NBD-Dirichlet parameters to interpret long-term purchase incidence and brand choice.

Graham, C, Scriven, J and Bennett, DR (2012). Brand Loyalty. Plus ça change...? Using the NBD-Dirichlet parameters to interpret long-term purchase incidence and brand choice. International Marketing Trends Conference. Venice, Italy 19 - 21 Jan 2012 London South Bank University.

Conference item

Brands: culture, leadership and differentiation: testing the effectiveness of highly performance-oriented appeal in four European countries.

Czarnecka, B (2018). Brands: culture, leadership and differentiation: testing the effectiveness of highly performance-oriented appeal in four European countries. in: Foroudi, P and Palazzo, M (ed.) Contemporary issues in branding. Routledge.

Book chapter

Bridging the Digital Divide: How to manage virtual work

Moser, K (2018). Bridging the Digital Divide: How to manage virtual work. in: Our Research London, UK London South Bank University. pp. 26-27

Book chapter

Carbon neutrality concept and progress

Ghouri, A., Ali, A. and Khan, M.R. (2023). Carbon neutrality concept and progress. in: Recent Developments in Green Finance, Green Growth and Carbon Neutrality Elsevier. pp. 85-108

Book chapter

Changing landscapes: Gay men in the west and northwest of Ireland

Aidan McKearney (2020). Changing landscapes: Gay men in the west and northwest of Ireland. Sexualities. 25 (5-6). https://doi.org/10.1177/1363460720981699

Journal article

Chapter 5. Four decades of engaging customers in product innovation

Tran, M.K (2017). Chapter 5. Four decades of engaging customers in product innovation. in: Shiu, E. (ed.) Research Handbook of Innovation and Creativity for Marketing Management Edward Elgar. pp. 91-121

Book chapter

Chapter 7: When an orchestra misses its harmony (or how I learnt to work with my supervisors)

Tran, M.K (2020). Chapter 7: When an orchestra misses its harmony (or how I learnt to work with my supervisors). in: Townsend, K.; Saunders, M.N.K.; Loudoun, R.; Morrison, E. A. (ed.) How to Keep your Doctorate on Track Insights from Students’ and Supervisors’ Experiences Edward Elgar. pp. 43-51

Book chapter

CHME Hospitality Leadership in Universities and the Public Sector A New Programme for a New Audience

Isaacs, E. (2019). CHME Hospitality Leadership in Universities and the Public Sector A New Programme for a New Audience. Council for Hospitality Management Education. University of Greenwich 20 - 23 May 2019 University of Greenwich.

Conference paper

Church Without Walls? Social Media as Ritual Carrier for Megachurch Congregants in the Renegotiation of Ritual Space

Tran, M. and Davies, A. (2022). Church Without Walls? Social Media as Ritual Carrier for Megachurch Congregants in the Renegotiation of Ritual Space. Consumer Culture Theory . Corvallis, Oregon 07 - 09 Jul 2022

Conference paper

Collaboration (and conflict) in the relations between Trade Unions and the Third Sector

Rigby, M. and Calavia, M.A.G. (2022). Collaboration (and conflict) in the relations between Trade Unions and the Third Sector. Ciriec Espana . (105), pp. 9-36. https://doi.org/10.7203/CIRIEC-E.105.24524

Journal article

Collaboration Time Influences Information-Sharing at Work

Moser, KS and Kaemmer, J (2017). Collaboration Time Influences Information-Sharing at Work. Team Performance Management. 24 (1/2), pp. 2-16. https://doi.org/10.1108/TPM-10-2016-0043

Journal article

Combining rank-size and k-means for clustering countries over the COVID-19 new deaths per million.

Cerqueti, R. and Ficcadenti, V. (2022). Combining rank-size and k-means for clustering countries over the COVID-19 new deaths per million. Chaos, Solitons and Fractals. 158, p. 111975. https://doi.org/10.1016/j.chaos.2022.111975

Journal article

Communicating with culturally diverse and economically deprived communities to encourage adoption of environmentally friendly behaviours- the effectiveness of local versus global message framing and shocking images.

Czarnecka, B. and Baxter, K. (2022). Communicating with culturally diverse and economically deprived communities to encourage adoption of environmentally friendly behaviours- the effectiveness of local versus global message framing and shocking images. The International Congress on Public and Nonprofit Marketing. Braga, Portugal 07 - 08 Jul 2022

Conference paper

Community Development, Tourism and the Sustainable Development Fund within the Brecon Beacons National Park

Isaacs, EM (2017). Community Development, Tourism and the Sustainable Development Fund within the Brecon Beacons National Park. PhD Thesis London South Bank University School of Law and Social Sciences https://doi.org/10.18744/PUB.001971

PhD Thesis

Comparison of Allen Carr's Easyway programme with NHS-standard specialist cessation support: a randomised controlled trial

Frings, D., Albery, I., Moss, A., Brunger, H., Burghelea, M., White, S. and Wood, K. (2020). Comparison of Allen Carr's Easyway programme with NHS-standard specialist cessation support: a randomised controlled trial. Addiction. 115 (5), pp. 977-985. https://doi.org/10.1111/add.14897

Journal article

Computer-Adaptive Surveys (CAS) as a means of answering questions of why

Sabbaghan, S, Gardner, L and Chua, CEH (2017). Computer-Adaptive Surveys (CAS) as a means of answering questions of why.

Conference paper

Connecting with God through Live-streaming

Tran, M.K and Davies, A. (2023). Connecting with God through Live-streaming . The Academy of Marketing. Birmingham 03 - 06 Jul 2023 Academy of Marketing.

Conference paper

Corporate Social Responsibility Practices of Multinational Companies and Sustainable Development: An Economic Perspective

Khan, N.R., Ghouri, A. and Gul, I. (2021). Corporate Social Responsibility Practices of Multinational Companies and Sustainable Development: An Economic Perspective. in: Shahbaz, M., Soliman, A. and Ullah, S (ed.) Economic Growth and Financial Development

Book chapter

Corporate Social Responsibility, Sustainability Governance and Sustainable Performance: A Preliminary Insight

Khan, M.R., ur Rehman Khan, H. and Ghouri, A. (2022). Corporate Social Responsibility, Sustainability Governance and Sustainable Performance: A Preliminary Insight. Asian Academy of Management Journal. 27 (1). https://doi.org/10.21315/aamj2022.27.1.1

Journal article

Creating Positive Employee Change Evaluation: The Role of Different Levels of Organizational Support and Change Participation

Fuchs, S and Prouska, R (2014). Creating Positive Employee Change Evaluation: The Role of Different Levels of Organizational Support and Change Participation. Journal of Change Management. 14 (3), pp. 361 - 383. https://doi.org/10.1080/14697017.2014.885460

Journal article

Critical reflections from men in the field

McKearney, A (2014). Critical reflections from men in the field. Equality, Diversity and Inclusion: An International Journal. 33 (5), pp. 404-479. https://doi.org/http://dx.doi.org/10.1108/EDI-04-2014-0030

Journal article

Cultural Meaning, Advertising, and National Culture: A Four-Country Study

Czarnecka, B, Brennan, R and Keles, S (2017). Cultural Meaning, Advertising, and National Culture: A Four-Country Study. Journal of Global Marketing. 31 (1), pp. 4-17. https://doi.org/10.1080/08911762.2017.1376364

Journal article

Customer-centricity or basic research paradigm? Balancing Technology Push and Market Pull in Innovation Management

Scheel, A. (2020). Customer-centricity or basic research paradigm? Balancing Technology Push and Market Pull in Innovation Management. London Doctoral Academy Postgraduate Research Summer School 2020. Online 06 - 09 Jul 2020 London South Bank University.

Conference poster

Dark Social: The biggest missed opportunity in digital marketing

Marjan, A., Graham, C., Bruce, M. and Mitchell, A. (2020). Dark Social: The biggest missed opportunity in digital marketing. Journal of Digital and Social Media Marketing. 8 (3), pp. 1-6.

Journal article

Desirable Characteristics of the Human Resources Director

Gutierrez Broncano, S, Jimenez-Estevez, P, Opute, J and Pittendrigh, Q (2019). Desirable Characteristics of the Human Resources Director. in: Machado, C and Davim, J P (ed.) Management Science Foundations and Innovations Spain Springer.

Book chapter

Detecting fake news and disinformation using artificial intelligence and machine learning to avoid supply chain disruptions

Akhtar, P., Ghouri, A., Khan, H.U.R., Amin ul Haq, M., Awan, U., Zahoor, N., Khan, Z. and Ashraf, A. (2022). Detecting fake news and disinformation using artificial intelligence and machine learning to avoid supply chain disruptions. Annals of Operations Research. https://doi.org/10.1007/s10479-022-05015-5

Journal article

Developing the Business Process Management Performance of an Information System Using the Delphi Study Technique

Abougrad, H., Warwick, J. and Desta, A. Developing the Business Process Management Performance of an Information System Using the Delphi Study Technique. EAI International Conference on Technology, Innovation, Entrepreneurship and Education. Canterbury Christchurch Business School, Great Britain 11 - 12 Sep 2017 Cham, Switzerland Springer. pp. 195-210 https://doi.org/10.1007/978-3-030-02242-6_15

Conference paper

Development and validity of a new domain-specific scale for the measurement of work-related collective efficacy

Moser, KS, Schaffner, D and Heinle, M (2005). Development and validity of a new domain-specific scale for the measurement of work-related collective efficacy. Zeitschrift fur Arbeits- und Organisationspsychologie. 49 (2), pp. 85-91. https://doi.org/https://www.doi.org/10.1026/0932-4089.49.2.85

Journal article

Die Bedeutung der Wissenskooperation für ein nachhaltiges Wissensmanagement

Moser, K. and Schaffner, D. (2004). Die Bedeutung der Wissenskooperation für ein nachhaltiges Wissensmanagement . in: Wyssusek, B. (ed.) Wissensmanagment komplex: Perspektiven und soziale Praxis Berlin Eric Schmidt. pp. 227-242

Book chapter

Digital integration in physical retailing. How shoppers augment their own instore experience with a smartphone

Khan, K., Graham, C. and O'Rourke, G. (2022). Digital integration in physical retailing. How shoppers augment their own instore experience with a smartphone. International Conference on the Leadership and Management of Projects in the digital age (IC:LAMP 2022).

Conference paper

Digital Loyalty Programmes: Pull Strategies in B2B Channel Marketing

Marjan, A., Graham, C., Bruce, M. and Mitchell, A. (2021). Digital Loyalty Programmes: Pull Strategies in B2B Channel Marketing. Advances in Marketing, Customer Relationship Management, and E-Services. https://doi.org/10.4018/978-1-7998-8003-5.ch004

Journal article

Do bookmaker loyalty-programmes cause problem gambling?

Marjan, A., Graham, C., Bruce, M. and Mitchell, A. (2020). Do bookmaker loyalty-programmes cause problem gambling? London London South Bank University. https://doi.org/10.18744/lsbu.8q66q

Working paper

Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards, and beliefs about advertising

Czarnecka, B and Schivinski, B (2019). Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards, and beliefs about advertising. Journal of Global Marketing. https://doi.org/10.1080/08911762.2019.1600094

Journal article

Do Corporate Brands Matter?

Henfrey, C. (2020). Do Corporate Brands Matter? London Doctoral Academy Postgraduate Research Summer School 2020. Online 06 - 09 Jul 2020

Conference poster

Do High Street Fashion Brands All Share the Same Types of Customers?

Bennett, DR, Pérez-Bustamante Yábar, D and Clemente, M (2016). Do High Street Fashion Brands All Share the Same Types of Customers? Business in a Dynamic World conference. Limassol, Cyprus 15 - 17 Jan 2016

Conference paper

Do not say a word! Conceptualizing employee silence in a long-term crisis context

Prouska, R and Psychogios, AG (2016). Do not say a word! Conceptualizing employee silence in a long-term crisis context. International Journal of Human Resource Management. 28 (5), pp. 885-914. https://doi.org/10.1080/09585192.2016.1212913

Journal article

Do University International Strategies Deliver What You Expect? An Exploratory Study From A Director Of Marketing Perspective

Mcgonagle-Daly, T. D. (2022). Do University International Strategies Deliver What You Expect? An Exploratory Study From A Director Of Marketing Perspective. Prof Doc Thesis London South Bank University School of Business https://doi.org/10.18744/lsbu.92852

Prof Doc Thesis

Does Advertising campaign success in year 1 continue in year 2?

Bennett, D. and Berner, H. (2019). Does Advertising campaign success in year 1 continue in year 2? Australian & New Zealand Marketing Academy (ANZMAC 2019). Wellington, New Zealand 02 - 05 Dec 2019

Conference paper

Does AI-technology-based indoor environmental quality impact occupants’ psychological, physiological health, and productivity?

Bangwal, D., Kumar, R., Suyal, J. and Ghouri, A. (2023). Does AI-technology-based indoor environmental quality impact occupants’ psychological, physiological health, and productivity? Annals of Operations Research. https://doi.org/10.1007/s10479-023-05431-1

Journal article

Does religiosity matter in the era of industrial revolution 4.0?

Adnan, A.A.Z., Yunus, N.K.Y., Ghouri, A.M. and Ghouri, A. (2019). Does religiosity matter in the era of industrial revolution 4.0? Asian Academy of Management Journal. 24, pp. 67-77. https://doi.org/10.21315/aamj2019.24.s2.5

Journal article

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