Do University International Strategies Deliver What You Expect? An Exploratory Study From A Director Of Marketing Perspective
Prof Doc Thesis
Mcgonagle-Daly, T. D. (2022). Do University International Strategies Deliver What You Expect? An Exploratory Study From A Director Of Marketing Perspective. Prof Doc Thesis London South Bank University School of Business https://doi.org/10.18744/lsbu.92852
Authors | Mcgonagle-Daly, T. D. |
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Type | Prof Doc Thesis |
Abstract | Purpose – To explore and build on a seminal study that assesses strategic intent and strategic outcomes of selected UK Universities and their approaches to internationalisation, to better understand how these are connected and to take learning around what can be shared by other institutions. This will then be further enhanced through selected interviews with Directors of Marketing in those institutions to explore the marketing contributions made to strategy development and implementation. |
Year | 2022 |
Publisher | London South Bank University |
Digital Object Identifier (DOI) | https://doi.org/10.18744/lsbu.92852 |
File | License File Access Level Open |
Publication dates | |
30 Jun 2022 | |
Publication process dates | |
Deposited | 14 Nov 2022 |
https://openresearch.lsbu.ac.uk/item/92852
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Final Thesis - Do University International Strategies delivery what you expect.docx | ||
License: CC BY 4.0 | ||
File access level: Open |
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