Connecting with God through Live-streaming

Conference paper

Tran, M.K and Davies, A. (2023). Connecting with God through Live-streaming . The Academy of Marketing. Birmingham 03 - 06 Jul 2023 Academy of Marketing.

Publication dates
Authors	Tran, M.K and Davies, A.
Type	Conference paper
Abstract	The growth of online religion and consumer engagement with donation and church services, especially post-pandemic, has inspired us to look into the role of Religious live streaming in society. This study aims to develop an understanding of how megachurches can respond to the public when entering the general media’s public sphere, develop transformable rituals to help congregant-consumers to find, create and grow their spiritual authentic self - including both intra and interpersonal authenticity.
Keywords	Religion, live streaming, Authenticity, mediatisation
Year	2023
Publisher	Academy of Marketing
Web address (URL)	https://academyofmarketing.org/am2023-conference/
Accepted author manuscript	AM 2023. Connecting with God through Livestream.pdf License CC BY 4.0 File Access Level Open
Print	03 Jul 2023
Publication process dates
Deposited	26 Feb 2024

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Accepted author manuscript

	AM 2023. Connecting with God through Livestream.pdf
License: CC BY 4.0
File access level: Open

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