Chapter 5. Four decades of engaging customers in product innovation

Book chapter


Tran, M.K (2017). Chapter 5. Four decades of engaging customers in product innovation. in: Shiu, E. (ed.) Research Handbook of Innovation and Creativity for Marketing Management Edward Elgar Publishing. pp. 91-121
AuthorsTran, M.K
EditorsShiu, E.
Abstract

Customer co-creation has been an increasingly discussed concept within the innovation field in recent years. This study traces the development of this concept since it first appeared in 1976. By conducting content analysis of 588 academic articles and case studies, the evolution of the concept of customer co-creation has been properly depicted. Alongside the elaboration of this evolution, related issues such as the complexity and the conceptualization of types of customer values are also discussed.

Page range91-121
Year2017
Book titleResearch Handbook of Innovation and Creativity for Marketing Management
PublisherEdward Elgar Publishing
File
License
File Access Level
Open
ISBN9780857937940
Publication dates
Print28 Apr 2017
Publication process dates
Accepted2017
Deposited23 Dec 2020
Digital Object Identifier (DOI)https://doi.org/10.4337/9780857937957.00012
Additional information

This is a draft chapter/article. The final version is available in Research Handbook of Innovation and Creativity for Marketing Management edited by KResearch Handbook of Innovation and Creativity for Marketing Management, published in 2017, Edward Elgar Publishing Ltd
https://doi.org/10.4337/9780857937957

The material cannot be used for any other purpose without further permission of the publisher, and is for private use only.

Permalink -

https://openresearch.lsbu.ac.uk/item/8vqy7

Download files

  • 19
    total views
  • 29
    total downloads
  • 1
    views this month
  • 7
    downloads this month

Export as

Related outputs

Enhancing inclusion and personal and professional development in Business education and learning using LEGO® Serious PlayTM.
Chapain, C., Tran, M.K., Evans, L and Tavoulari, A. Enhancing inclusion and personal and professional development in Business education and learning using LEGO® Serious PlayTM. Virtual education conference . Birmingham - Birmingham Business School 17 - 17 Sep 2020
Chapter 7: When an orchestra misses its harmony (or how I learnt to work with my supervisors)
Tran, M.K (2020). Chapter 7: When an orchestra misses its harmony (or how I learnt to work with my supervisors). in: Townsend, K.; Saunders, M.N.K.; Loudoun, R.; Morrison, E. A. (ed.) How to Keep your Doctorate on Track Insights from Students’ and Supervisors’ Experiences Edward Elgar Publishing. pp. 43-51
The orchestra of ideas: Using music to enhance the ‘fuzzy front end’ phase of product innovation
Tran, M.K, Goulding, C. and Shiu, E. (2018). The orchestra of ideas: Using music to enhance the ‘fuzzy front end’ phase of product innovation. Journal of Business Research. 85, pp. 504-513. https://doi.org/10.1016/j.jbusres.2017.10.029
Art-based research in knowledge co-production
Tran, M.K (2017). Art-based research in knowledge co-production. Keele University Nov - Dec 2017
Inside the joint sphere of value co-creation
Tran, M.K and Goulding, C. (2017). Inside the joint sphere of value co-creation. 12th Consumer Culture Theory conference: Consumer Culture Theory in the Era of Global Hybridity. Southern California 09 - 12 Jul 2017 The Paul Merage School of Business.
The composer of ideas: The role of the Arts in Innovation management
Tran, M.K. (2016). The composer of ideas: The role of the Arts in Innovation management. Birmingham
Innovation ecosystem
Tran, M.K (2015). Innovation ecosystem. Birmingham
Identifying typologies of user-innovators in value co-creation.
Tran, M.K (2015). Identifying typologies of user-innovators in value co-creation. Academy of Marketing. University of Hull 03 - 06 Jul 2017 AoM.
User-innovator typologies in co-innovation: from creativity to reality
Tran, M.K. and Shiu, E. (2015). User-innovator typologies in co-innovation: from creativity to reality. The XXVI ISPIM Conference – Shaping the Frontiers of Innovation Management. Budapest, Hungary 14 - 17 Jun 2015