Chapter 5. Four decades of engaging customers in product innovation

Book chapter

Tran, M.K (2017). Chapter 5. Four decades of engaging customers in product innovation. in: Shiu, E. (ed.) Research Handbook of Innovation and Creativity for Marketing Management Edward Elgar. pp. 91-121

Publication dates
Authors	Tran, M.K
Editors	Shiu, E.
Abstract	Customer co-creation has been an increasingly discussed concept within the innovation field in recent years. This study traces the development of this concept since it first appeared in 1976. By conducting content analysis of 588 academic articles and case studies, the evolution of the concept of customer co-creation has been properly depicted. Alongside the elaboration of this evolution, related issues such as the complexity and the conceptualization of types of customer values are also discussed.
Page range	91-121
Year	2017
Book title	Research Handbook of Innovation and Creativity for Marketing Management
Publisher	Edward Elgar
File	Accepted manuscript. Four decades of engaging customers in product innovation.pdf License CC BY 4.0 File Access Level Open
ISBN	9780857937940
Print	28 Apr 2017
Publication process dates
Accepted	2017
Deposited	23 Dec 2020
Digital Object Identifier (DOI)	https://doi.org/10.4337/9780857937957.00012
Additional information	This is a draft chapter/article. The final version is available in Research Handbook of Innovation and Creativity for Marketing Management edited by KResearch Handbook of Innovation and Creativity for Marketing Management, published in 2017, Edward Elgar Publishing Ltd https://doi.org/10.4337/9780857937957 The material cannot be used for any other purpose without further permission of the publisher, and is for private use only.

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