Chapter 5. Four decades of engaging customers in product innovation

Book chapter


Tran, M.K (2017). Chapter 5. Four decades of engaging customers in product innovation. in: Shiu, E. (ed.) Research Handbook of Innovation and Creativity for Marketing Management Edward Elgar. pp. 91-121
AuthorsTran, M.K
EditorsShiu, E.
Abstract

Customer co-creation has been an increasingly discussed concept within the innovation field in recent years. This study traces the development of this concept since it first appeared in 1976. By conducting content analysis of 588 academic articles and case studies, the evolution of the concept of customer co-creation has been properly depicted. Alongside the elaboration of this evolution, related issues such as the complexity and the conceptualization of types of customer values are also discussed.

Page range91-121
Year2017
Book titleResearch Handbook of Innovation and Creativity for Marketing Management
PublisherEdward Elgar
File
License
File Access Level
Open
ISBN9780857937940
Publication dates
Print28 Apr 2017
Publication process dates
Accepted2017
Deposited23 Dec 2020
Digital Object Identifier (DOI)https://doi.org/10.4337/9780857937957.00012
Additional information

This is a draft chapter/article. The final version is available in Research Handbook of Innovation and Creativity for Marketing Management edited by KResearch Handbook of Innovation and Creativity for Marketing Management, published in 2017, Edward Elgar Publishing Ltd
https://doi.org/10.4337/9780857937957

The material cannot be used for any other purpose without further permission of the publisher, and is for private use only.

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