Church Without Walls? Social Media as Ritual Carrier for Megachurch Congregants in the Renegotiation of Ritual Space

Conference paper

Tran, M. and Davies, A. (2022). Church Without Walls? Social Media as Ritual Carrier for Megachurch Congregants in the Renegotiation of Ritual Space. Consumer Culture Theory . Corvallis, Oregon 07 - 09 Jul 2022

Publication dates
Authors	Tran, M. and Davies, A.
Type	Conference paper
Abstract	The desire for spiritual experiences, particularly religious rituals, further increased during the pandemic. Through a netnographic examination, this study explains how consumer-congregants of a London-based megachurch renegotiated their spiritual experience and ritual space to create new ‘living-room’ and ‘cyber’ rituals, using the social media platforms as ritual carriers.
Keywords	consumer spirituality; spiritual experience; ritual space; sacred space; ritual carrier; megachurches; social media
Year	2022
Web address (URL)	https://cctc2022.org/
Accepted author manuscript	CCT2022_MK Tran.pdf License CC BY 4.0 File Access Level Open
Print	07 Jul 2022
Publication process dates
Accepted	07 Jun 2022
Deposited	20 Sep 2022

Permalink -

https://openresearch.lsbu.ac.uk/item/9191z

Download files

Accepted author manuscript

	CCT2022_MK Tran.pdf
License: CC BY 4.0
File access level: Open

75
total views
27
total downloads
5
views this month
0
downloads this month

Export as

Related outputs

Revisiting Benjaminʼs aura in the age of mediatisation–the digital aura of megachurches

Tran, M.K. and Davies, A. Revisiting Benjaminʼs aura in the age of mediatisation–the digital aura of megachurches. Journal of Marketing Management. 39 (17-18), pp. 1765-1799. https://doi.org/10.1080/0267257X.2023.2289369

Connecting with God through Live-streaming

Tran, M.K and Davies, A. (2023). Connecting with God through Live-streaming . The Academy of Marketing. Birmingham 03 - 06 Jul 2023 Academy of Marketing.

Applying Flow Theory to Omnichannel Consumer Behaviour: A Systematic Literature Review

Nguyen, L.T.T., Graham, C., Luong, N. and Tran, M.K. (2022). Applying Flow Theory to Omnichannel Consumer Behaviour: A Systematic Literature Review. The 3rd International Conference on Marketing in the Connected Age (MICA). Da Nang City, Vietnam 01 - 01 Oct 2022 The Danang University of Economics.

An authentic life and an authentic self – What we can learn from megachurches in promoting social inclusion

Tran, M. and Davies, A. (2022). An authentic life and an authentic self – What we can learn from megachurches in promoting social inclusion. The Academy of Marketing. University of Huddersfield, Huddersfield 04 - 07 Jul 2022

A church without walls? How Megachurch Consumers-Congregants renegotiate the ritual space during COVID-19

Tran, M. and Davies, A. (2022). A church without walls? How Megachurch Consumers-Congregants renegotiate the ritual space during COVID-19. Consumer Culture Theory . Corvallis, Oregon 07 - 09 Jul 2022

Enhancing inclusion and personal and professional development in Business education and learning using LEGO® Serious PlayTM.

Chapain, C., Tran, M.K., Evans, L and Tavoulari, A. Enhancing inclusion and personal and professional development in Business education and learning using LEGO® Serious PlayTM. Virtual education conference . Birmingham - Birmingham Business School 17 - 17 Sep 2020

Chapter 7: When an orchestra misses its harmony (or how I learnt to work with my supervisors)

Tran, M.K (2020). Chapter 7: When an orchestra misses its harmony (or how I learnt to work with my supervisors). in: Townsend, K.; Saunders, M.N.K.; Loudoun, R.; Morrison, E. A. (ed.) How to Keep your Doctorate on Track Insights from Students’ and Supervisors’ Experiences Edward Elgar. pp. 43-51

The orchestra of ideas: Using music to enhance the ‘fuzzy front end’ phase of product innovation

Tran, M.K, Goulding, C. and Shiu, E. (2018). The orchestra of ideas: Using music to enhance the ‘fuzzy front end’ phase of product innovation. Journal of Business Research. 85, pp. 504-513. https://doi.org/10.1016/j.jbusres.2017.10.029

Art-based research in knowledge co-production

Tran, M.K (2017). Art-based research in knowledge co-production. Keele University Nov - Dec 2017

Inside the joint sphere of value co-creation

Tran, M.K and Goulding, C. (2017). Inside the joint sphere of value co-creation. 12th Consumer Culture Theory conference: Consumer Culture Theory in the Era of Global Hybridity. Southern California 09 - 12 Jul 2017 The Paul Merage School of Business.