Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards, and beliefs about advertising
Journal article
Czarnecka, B and Schivinski, B (2019). Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards, and beliefs about advertising. Journal of Global Marketing. https://doi.org/10.1080/08911762.2019.1600094
Authors | Czarnecka, B and Schivinski, B |
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Abstract | This research advances knowledge that can foster understanding of how global consumer culture (GCC) and its elements relate to impulsive buying and sheds light on how advertising attitudes and beliefs interact with this main relationship. Specifically, this study examines the moderating effects of attitudes towards and beliefs about advertising on the relations between consumers’ level of acculturation to global consumer culture (AGCC) and impulsive buying. Consumers who are the most acculturated to GCC, and who have positive attitudes towards and beliefs about advertising buy the most impulsively. AGCC is related to increased impulsive buying even when attitudes towards and beliefs about advertising are negative. The paper contributes to the development of theoretical explanation of these understudied relations by employing acculturation theory and congruity theory. Social and practical implications are discussed. |
Keywords | AGCC; impulsive buying; attitudes towards advertising; beliefs about advertising |
Year | 2019 |
Journal | Journal of Global Marketing |
Publisher | Routledge (Taylor & Francis Group) |
ISSN | 0891-1762 |
Digital Object Identifier (DOI) | https://doi.org/10.1080/08911762.2019.1600094 |
Web address (URL) | https://www.tandfonline.com/doi/full/10.1080/08911762.2019.1600094 |
Publication dates | |
23 May 2019 | |
Publication process dates | |
Deposited | 25 Mar 2019 |
Accepted | 23 Mar 2019 |
Accepted author manuscript | License File Access Level Open |
https://openresearch.lsbu.ac.uk/item/8667z
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Accepted author manuscript
Czarnecka and Schivinski Accepted JGM.pdf | ||
License: CC BY 4.0 | ||
File access level: Open |
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