Market(ing) the small. How does marketing work for UK SMEs?
Conference poster
Barber, S, Bennett, DR and Graham, C (2016). Market(ing) the small. How does marketing work for UK SMEs? LSBU Summer School 2016. London 11 - 15 Jul 2016 London South Bank University.
| Authors | Barber, S, Bennett, DR and Graham, C |
|---|---|
| Type | Conference poster |
| Keywords | SME; small brands; Double Jeopardy; Consumer behaviour; Loyalty; Brand loyalty; Behavioural loyalty |
| Year | 2016 |
| Publisher | London South Bank University |
| Accepted author manuscript | License File description Poster File Access Level Open |
| Publication dates | |
| 13 Jul 2016 | |
| Publication process dates | |
| Deposited | 08 Aug 2017 |
| Accepted | 11 Jul 2016 |
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https://openresearch.lsbu.ac.uk/item/8732z
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Accepted author manuscript
| 2016-06-27-SummerschoolPoster.pdf | ||
| License: CC BY 4.0 | ||
| File access level: Open | ||
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