Graham, C and Snijders, W (2018). Majority Report. in: Snijders, W (ed.) Eat Your Greens Kibworth Beauchamp Troubador Publishing Ltd.
|Authors||Graham, C and Snijders, W|
The book is curated by Wiemer Snijders, partner at Commercial Works.
This chapter discusses the most fundamental patterns in buyer behaviour. Simple, almost universal rules with far-reaching implications for everything we do in marketing. The evidence presented here is the result of almost six decades of scientific research investigating the repeat buying of thousands of brands
|Keywords||Business & Economics|
|Book title||Eat Your Greens|
|Publisher||Troubador Publishing Ltd|
|Place of publication||Kibworth Beauchamp|
|28 Oct 2018|
|Publication process dates|
|Deposited||06 Dec 2018|
|Accepted||02 Oct 2018|
|Web address (URL)||https://www.troubador.co.uk/bookshop/business/eat-your-greens/|
|Accepted author manuscript|
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