The Double Jeopardy in high street footfall
Journal article
Graham, C., O'Rourke, G and Khan, K. (2023). The Double Jeopardy in high street footfall. Journal of Place Management and Development. https://doi.org/10.1108/JPMD-10-2022-0100
Authors | Graham, C., O'Rourke, G and Khan, K. |
---|---|
Abstract | Calls for empirical and theory-based outcome measures in the place marketing literature are made more pressing as policy makers manage post-covid high street recovery. Our aim in this paper is to evaluate how knowledge of repeat buying established in the consumer marketing domain might be adapted to benchmark place marketing effectiveness, applying the Law of Double Jeopardy to capture the predictable relationship between footfall and visit frequency on competing high streets. |
Keywords | High Street Footfall; Double Jeopardy; Place Marketing Measures; Empirical Generalisations; High Street Recovery |
Year | 2023 |
Journal | Journal of Place Management and Development |
Publisher | Emerald |
ISSN | 1753-8335 |
Digital Object Identifier (DOI) | https://doi.org/10.1108/JPMD-10-2022-0100 |
Publication dates | |
25 Aug 2023 | |
Publication process dates | |
Accepted | 30 Jul 2023 |
Deposited | 01 Aug 2023 |
Accepted author manuscript | License File description Accepted author manuscript File Access Level Open |
https://openresearch.lsbu.ac.uk/item/94973
Download files
Accepted author manuscript
The Double Jeopardy in High Street Footfall.PDF | ||
License: CC BY 4.0 | ||
File access level: Open |
121
total views68
total downloads4
views this month2
downloads this month