Social responsibility and ethics

Book chapter

Peleg, A and Graham, C (2017). Social responsibility and ethics. in: Sharp, B (ed.) Marketing: Theory, Evidence, Practice Melbourne, Australia Oxford University Press (OUP). pp. 640-692
AuthorsPeleg, A and Graham, C
EditorsSharp, B
Abstract

Marketing: theory, evidence, practice challenges traditional marketing theories and concepts while presenting a research-driven framework for understanding the marketing process.

KeywordsEthics; Social Responsibility
Page range640-692
Year2017
Book titleMarketing: Theory, Evidence, Practice
PublisherOxford University Press (OUP)
Place of publicationMelbourne, Australia
SeriesN/A
ISBN9780195590296
Publication dates
Print01 Nov 2017
Publication process dates
Deposited17 Feb 2018
Accepted10 Oct 2017
Accepted author manuscript
License
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