FIERCE scent boosts mood and emotion to enhance brand assets
Bennett, DR, Graham, C and Basile, E (2015). FIERCE scent boosts mood and emotion to enhance brand assets. LSBU Research Summer School 2015. London South Bank University, London 07 Jul 2015 London South Bank University.
|Bennett, DR, Graham, C and Basile, E
The results of our paired experiment clearly show that ambient scent raises self reported emotional states of respondents on all dimensions. In addition, these emotions were consistent with brand positioning objectives. The effect of ambient scent is more pronounced for women than for men.
|London South Bank University
|07 Jul 2015
|Publication process dates
|14 Feb 2017
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