Embedding Employability Skills into the Marketing Curriculum; A Rationale & Description

Journal article


Graham, C, FitzGerald, F and Peleg, A (2007). Embedding Employability Skills into the Marketing Curriculum; A Rationale & Description. Prime. 2 (2), pp. 25-38.
AuthorsGraham, C, FitzGerald, F and Peleg, A
Abstract

London South Bank University is a large metropolitan institution with a broadly
diverse undergraduate intake and an active widening participation policy. Teaching
and learning strategies focus on employability, often through creative and innovative
techniques. This paper reports the findings of three strands of research and the
subsequent development of a new first-year undergraduate unit, A Practical
Introduction to Marketing. Faced with broad diversity amongst new marketing
students, a number of important challenges have been met by embedding core skills
within its teaching and learning. These include easing transition into higher education,
and developing the skills needed both for effective further study and for
employability. A description and brief evaluation are offered.

Year2007
JournalPrime
Journal citation2 (2), pp. 25-38
PublisherLondon South Bank University
Publication dates
Print31 Jul 2007
Publication process dates
Deposited30 Nov 2017
Accepted30 Jun 2007
Accepted author manuscript
License
CC BY 4.0
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https://openresearch.lsbu.ac.uk/item/87qq0

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