Context Moderates Priming Effects on Financial Risk Taking

Journal article

Aldrovandi, S., Kusev, P., Hill, T. and Vlaev, I. (2017). Context Moderates Priming Effects on Financial Risk Taking. Risks. 5 (1), p. 18. https://doi.org/10.3390/risks5010018
AuthorsAldrovandi, S., Kusev, P., Hill, T. and Vlaev, I.
Abstract

Previous research has shown that risk preferences are sensitive to the financial domain in which they are framed. In the present paper, we explore whether the effect of negative priming on risk taking is moderated by financial context. A total of 120 participants completed questionnaires, where risky choices were framed in six different financial scenarios. Half of the participants were allocated to a negative priming condition. Negative priming reduced risk-seeking behaviour compared to a neutral condition. However, this effect was confined to non-experiential scenarios (i.e., gamble to win, possibility to lose), and not to ‘real world’ financial products (e.g., pension provision). The results call into question the generalisability of priming effects on different financial contexts

Year2017
JournalRisks
Journal citation5 (1), p. 18
PublisherMDPI
ISSN2227-9091
Digital Object Identifier (DOI)https://doi.org/10.3390/risks5010018
Web address (URL)http://dx.doi.org/10.3390/risks5010018
Publication dates
Online14 Mar 2017
Publication process dates
Accepted09 Mar 2017
Deposited17 Aug 2022
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Open
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