How Perceived Privacy Risk Determines People’s Willingness to Use Online Fashion Technologies

Conference paper

Teal, J., Kusev, P., Peebles, D., Vukadinova, S., Buontempo, M., Martin, R. and Ngo, B.T (2022). How Perceived Privacy Risk Determines People’s Willingness to Use Online Fashion Technologies. 63rd annual meeting of the Psychonomic Society. USA 17 - 20 Nov 2022
AuthorsTeal, J., Kusev, P., Peebles, D., Vukadinova, S., Buontempo, M., Martin, R. and Ngo, B.T
TypeConference paper
Abstract

The subjective perception of Risk, Security, and Privacy in using online platforms and technologies determines to a large extent customers’ behaviours on these platforms. Accordingly, in this applied research project we have empirically explored how procedural anonymity and privacy influence customers’ willingness to use an online fitting application for fashion. Moreover, we have developed a psychometric tool that captures the psycholog ical variables (e.g., trust, perceived privacy risk, perceived privacy control, and online self-disclosure behaviour) of using online fashion technology. Furthermore, we will report the psychological factors that predict customers’ willingness to use online technology for fashion (e.g., online fitting application).

Year2022
Web address (URL)https://www.psychonomic.org/
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Print17 Nov 2022
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Accepted02 Aug 2022
Deposited28 Nov 2022
Web address (URL) of conference proceedingshttps://indd.adobe.com/view/f7813785-7b7e-4d2c-bc54-c229d5bc68dc
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