The Influence of Decision Content Comparability on Gain Loss Asymmetry
Conference paper
Cooke, A and Kusev, P. (2016). The Influence of Decision Content Comparability on Gain Loss Asymmetry. 57th Annual Meeting of the Psychonomic Society. Boston, Massachusetts 17 - 20 Nov 2016
Authors | Cooke, A and Kusev, P. |
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Type | Conference paper |
Abstract | Whether positive and negative affects exist independently (Cacioppo & Berntson, 1994) or coexist (Russel, 1980) has been heavily debated in psychological research. Recent work by McGraw et al. (2010) has supported the view of independent positive and negative utilitarian decision functions. Specifically that gain and loss expected judgements, in response to a mixed monetary gamble, are processed in isolation (bipolar scales) and do not induce decision biases. However, when the judgement options are forced into the same contextual space (unipolar scales), prompting direct comparisons, they induce loss-averse judgements. In contrast, we propose an alternative explanation based on decision- content comparability. Specifically, comparable decision attributes fuel the gain and loss comparisons (inducing loss averse judgements). Moreover, our results showed that facilitating decision content comparability (DCC) (monetary gamble-monetary worth evaluation) produces loss aversion regardless of whether gains and losses are considered in isolation. Accordingly, impeding DDC produces a decline in loss aversion. |
Year | 2016 |
Web address (URL) | https://cdn.ymaws.com/www.psychonomic.org/resource/resmgr/annual_meeting/2016_meeting/2016PS-Abstracts-11-27.pdf |
Accepted author manuscript | License File Access Level Open |
Publication dates | |
17 Nov 2016 | |
Publication process dates | |
Accepted | 10 Aug 2016 |
Deposited | 18 Oct 2022 |
Web address (URL) of conference proceedings | https://cdn.ymaws.com/www.psychonomic.org/resource/resmgr/annual_meeting/2016_meeting/2016PS-Abstracts-11-27.pdf |
https://openresearch.lsbu.ac.uk/item/9239w
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