Autonomous Self-Driving Cars: How Enhanced Utilitarian Accessibility Alters Consumer Purchase Intentions
Conference paper
Martin, R., Kusev, P. and van Schaik, P. (2018). Autonomous Self-Driving Cars: How Enhanced Utilitarian Accessibility Alters Consumer Purchase Intentions. 59th Annual Meeting of the Psychonomic Society. New Orleans, Louisiana, United States 15 - 18 Nov 2018
Authors | Martin, R., Kusev, P. and van Schaik, P. |
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Type | Conference paper |
Abstract | Autonomous vehicles (AVs) are anticipated to prevent approximately 90% of road accidents (Fagnant & Kockelman, 2015), however, there will still be occasions where AVs face unavoidable collisions. Yet, AVs can be pre-programmed to make split-second life- saving decisions. Nonetheless, the question remains as to whether they should be programmed to maximise the number of lives saved (utilitarian) or protect the passenger at all costs. Importantly, experimental research by Bonnefon et al. (2016) revealed a ‘social dilemma’ – where respondents exhibit a preference for other people to own utilitarian cars but want to purchase protective cars for themselves. Here we argue that this result was simply an artefact of limited accessibility to utilitarian information (Kusev et al., 2016; Martin et al., 2017). Accordingly, our research reveals that accessibility (agency involvement) to utilitarian information predicts respondents moral and purchasing judgments about utilitarian and passenger protective AVs for others and themselves (agency |
Year | 2018 |
Web address (URL) | https://www.psychonomic.org |
Accepted author manuscript | |
Publication dates | |
15 Nov 2018 | |
Publication process dates | |
Accepted | 10 Aug 2018 |
Deposited | 27 Oct 2022 |
Web address (URL) of conference proceedings | https://cdn.ymaws.com/www.psychonomic.org/resource/resmgr/annual_meeting/2018_meeting/program/ps2018abstracts25.pdf |
https://openresearch.lsbu.ac.uk/item/923v0
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