Preference reversal: Memory and contextual biases with choice

Conference paper

Kusev, P., Johansson, P., van Schaik, P. and Heussen, D. (2009). Preference reversal: Memory and contextual biases with choice. 50th Annual Meeting of the Psychonomic Society. Boston, Massachusetts, United States 19 - 20 Nov 2009
AuthorsKusev, P., Johansson, P., van Schaik, P. and Heussen, D.
TypeConference paper
Abstract

A virtue of good theory is that it is general; theories that predict a wide range of events have obvious merit. Several promi- nent theories of decision making achieve this objective by proposing that all decisions can be modeled with the same generic representation (e.g., Birnbaum, 2008; Tversky & Kahneman, 1992; von Neumann & Mor- genstern, 1947). For example, these theories assume that all decisions under risk or uncertainty can be represented as gambles, with monetary amounts representing the outcomes. In five experiments, we pursue an opposing, not previously investigated idea: Risky choices are affected by decision content, even when utilities and probabilities are known. We studied the influences of context (Experiments 1 and 2), memory (Experiments 3 and 4) and computational complexity (Experiment 5). In contrast with traditional theories, we find that people do not have un- derlying generic preferences; people’s experiences “leak” into decisions
even when risk information is explicitly provided.

Year2009
Web address (URL)https://cdn.ymaws.com/www.psychonomic.org/resource/resmgr/Annual_Meeting/Past_and_Future_Meetings/2009/Abstracts09.pdf
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Print19 Nov 2009
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Accepted10 Aug 2009
Deposited02 Nov 2022
Web address (URL) of conference proceedingshttps://cdn.ymaws.com/www.psychonomic.org/resource/resmgr/Annual_Meeting/Past_and_Future_Meetings/2009/Abstracts09.pdf
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