Marketing, Tourism, Events and Hospitality

Type	Division
School	Business

Latest research outputs

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Dark Social: The biggest missed opportunity in digital marketing

Marjan, A., Graham, C., Bruce, M. and Mitchell, A. (2020). Dark Social: The biggest missed opportunity in digital marketing. Journal of Digital and Social Media Marketing. 8 (3), pp. 1-6.

Journal article

Who set the ball rolling? The first prescribers of OxyContin

Wright, M., Stern, P. and Graham, C. (2020). Who set the ball rolling? The first prescribers of OxyContin. European Marketing Academy Conference (EMAC) 2020 . Corvinus University of Budapest, Hungary 26 - 29 May 2020

Conference paper

Globalisation and HR practices in Africa: When culture refuses to make way for so-called universalistic perspectives

Opute, J., Hack-Polay, D. and Rahman, M. (2020). Globalisation and HR practices in Africa: When culture refuses to make way for so-called universalistic perspectives. International Journal of Business and Globalisation.

Journal article

Resisting global universalistic practices - the endurance of culture and particularism in African HRM

Opute, J., Hack-Polay, D. and Rahman, M. (2020). Resisting global universalistic practices - the endurance of culture and particularism in African HRM. Journal of Work Applied Management. 12 (1), pp. 55-68. https://doi.org/10.1108/JWAM-11-2019-0032

Journal article

Statistical measurement of trees’ similarity

Sabbaghan, S., Cecil Eng Huang Chua and Lesley Ann Gardner (2020). Statistical measurement of trees’ similarity. Quality and Quantity: international journal of methodology. https://doi.org/10.1007/s11135-019-00957-8

Journal article

Is Category Expansion a Realistic Long-Term Objective for Established Brands?

Dunn, S, Graham, C, Tanusondjaja, A and Nenycz-Thiel, M (2020). Is Category Expansion a Realistic Long-Term Objective for Established Brands? 2020 Academy of Marketing Science World Marketing Congress Brisbane, Australia. Brisbane Australia 14 - 17 Jul 2020

Conference paper

Comparison of Allen Carr's Easyway programme with NHS-standard specialist cessation support: a randomised controlled trial

Frings, D., Albery, I., Moss, A., Brunger, H., Burghelea, M., White, S. and Wood, K. (2020). Comparison of Allen Carr's Easyway programme with NHS-standard specialist cessation support: a randomised controlled trial. Addiction. 115 (5), pp. 977-985. https://doi.org/10.1111/add.14897

Journal article

Employee participation and representation in Central and Eastern Europe

Prouska, R., Avgoustaki, A., Psychogios, Alexandros and Wilkinson, Adrian (2019). Employee participation and representation in Central and Eastern Europe. Economic and Industrial Democracy. https://doi.org/10.1177/0143831x19887805

Journal article

The Evolution and analysis of the viability of human resources and its relationship with the innovative capacity: An empirical study in various European countries

Opute, J, Gutierrez, S, Blazquez Resino, J J, Jimenez Estevez, P and Pittendrigh, Q (2017). The Evolution and analysis of the viability of human resources and its relationship with the innovative capacity: An empirical study in various European countries. in: Serrano, J M, Moreno, R and Guiterrez, S (ed.) New scenarios and socio-economic challenges after the crisis: A comparative perspective, Spain and Europe Madrid Editorial DYKINSON, S.L..

Book chapter

Developing the Business Process Management Performance of an Information System Using the Delphi Study Technique

Abougrad, H., Warwick, J. and Desta, A. Developing the Business Process Management Performance of an Information System Using the Delphi Study Technique. EAI International Conference on Technology, Innovation, Entrepreneurship and Education. Canterbury Christchurch Business School, Great Britain 11 - 12 Sep 2017 Cham, Switzerland Springer. pp. 195-210 https://doi.org/10.1007/978-3-030-02242-6_15

Conference paper

Introduction - Managing people in small and medium enterprises in turbulent contexts

Psychogios, A and Prouska, R (2019). Introduction - Managing people in small and medium enterprises in turbulent contexts. in: Managing People in Small and Medium Enterprises in Turbulent Contexts (Routledge Studies in Small Business) Oxon Routledge. pp. 1-138

Book chapter

CHME Hospitality Leadership in Universities and the Public Sector A New Programme for a New Audience

Isaacs, E. (2019). CHME Hospitality Leadership in Universities and the Public Sector A New Programme for a New Audience. Council for Hospitality Management Education. University of Greenwich 20 - 23 May 2019 University of Greenwich.

Conference paper

The dataset for validation of customer inspiration construct in Malaysian context

Ghouri, A., Kin, T.M., bin Yeop Yunus, N.K. and Akhtar, P. (2019). The dataset for validation of customer inspiration construct in Malaysian context. Data in Brief. 25. https://doi.org/10.1016/j.dib.2019.104131

Journal article

Does religiosity matter in the era of industrial revolution 4.0?

Adnan, A.A.Z., Yunus, N.K.Y., Ghouri, A.M. and Ghouri, A. (2019). Does religiosity matter in the era of industrial revolution 4.0? Asian Academy of Management Journal. 24, pp. 67-77. https://doi.org/10.21315/aamj2019.24.s2.5

Journal article

Role of real-time information-sharing through SaaS: An industry 4.0 perspective

Ghouri, A. M. (2019). Role of real-time information-sharing through SaaS: An industry 4.0 perspective. International Journal of Information Management. https://doi.org/10.1016/j.ijinfomgt.2019.05.026

Journal article

Affective Organizational Commitment in Global Strategic Partnerships: The Role of Individual-Level Microfoundations and Social Change

Ghouri, A. M., Akhtar, P., Shahbaz, M. and Shabbir, H. (2019). Affective Organizational Commitment in Global Strategic Partnerships: The Role of Individual-Level Microfoundations and Social Change. Technological Forecasting and Social Change. 146. https://doi.org/10.1016/j.techfore.2019.05.025

Journal article

Human resources management practice, job satisfaction and affective organisational commitment relationships: The effects of ethnic similarity and difference

Amah, O.E. and Oyetunde, K. (2019). Human resources management practice, job satisfaction and affective organisational commitment relationships: The effects of ethnic similarity and difference. SA Journal of Industrial Psychology. 45 (0), pp. 1-11. https://doi.org/10.4102/sajip.v45i0.1701

Journal article

Gendered wording in UK health promotion Study 3

Czarnecka, B. (2019). Gendered wording in UK health promotion Study 3.

Dataset

Gendered wording and endorsers gender in UK

Czarnecka, B. (2019). Gendered wording and endorsers gender in UK .

Dataset

Accountability and Relationship-Definition Among Food Banks Partnerships

Parker, M.A., Mook, L., Kao, C-Y. and Murdock, A. (2019). Accountability and Relationship-Definition Among Food Banks Partnerships. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. 31, pp. 923-937. https://doi.org/10.1007/s11266-019-00150-3

Journal article

Las Trayectorias de las instituciones laborales espanolas ante las recientes presiones economicas:Como quedan los recursos para los sindicatos?

Calavia, MÁG and Rigby, M (2019). Las Trayectorias de las instituciones laborales espanolas ante las recientes presiones economicas:Como quedan los recursos para los sindicatos? Revista Espanola de Sociologia. 28 (2), pp. 381-399. https://doi.org/10.22325/fes/res.2018.73

Journal article

Online Loyalty Programs: Perpetual Motion?

Marjan, A. (2019). Online Loyalty Programs: Perpetual Motion? LSBU Research Summer School. London South Bank University, London 14 Jul 2016 London South Bank University.

Conference poster

Fragmented Democracy and Employee Participation in Nigeria

Opute, J. (2019). Fragmented Democracy and Employee Participation in Nigeria. in: Koch, K. (ed.) International Comparative Employee Relations: The role of culture and language Edward Elgar.

Book chapter

The interconnectedness of the economic content in the speeches of the US Presidents

Cinelli, M., Ficcadenti, V. and Riccioni, J. (2019). The interconnectedness of the economic content in the speeches of the US Presidents. Annals of Operations Research. 73 (4). https://doi.org/10.1007/s10479-019-03372-2

Journal article

A joint text mining-rank size investigation of the rhetoric structures of the US Presidents’ speeches

Ficcadenti, V, Cerqueti, R. and Ausloos, M. (2019). A joint text mining-rank size investigation of the rhetoric structures of the US Presidents’ speeches. Expert Systems with Applications. 123, pp. 127-142. https://doi.org/10.1016/j.eswa.2018.12.049

Journal article

The Hazard of Oxycontin

Wright, M, Stern, P and Graham, C. (2019). The Hazard of Oxycontin. Australian & New Zealand Marketing Academy (ANZMAC 2019). Wellington, New Zealand 02 - 05 Dec 2019

Conference paper

Marketing's 60/20 Pareto Law

Sharp, B., Romaniuk, J. and Graham, C. (2019). Marketing's 60/20 Pareto Law. SSRN Elsevier . https://doi.org/10.2139/ssrn.3498097

Technical report

Studying Consumer Behavior in an Online Context: The Impact of the Evolution of the World Wide Web for New Avenues in Research

Moser, Karin and Martinez-Ruiz, Maria Pilar (2019). Studying Consumer Behavior in an Online Context: The Impact of the Evolution of the World Wide Web for New Avenues in Research. Frontiers in Psychology. 10 (2731). https://doi.org/https://www.doi.org/10.3389/fpsyg.2019.02731

Journal article

Professional Status and Norm Violation in Email Collaboration

Axtell, C.M., Moser, K. and McGoldrick, J. (2019). Professional Status and Norm Violation in Email Collaboration. Team Performance Management. https://doi.org/10.1108/TPM-07-2019-0083

Journal article

Perceptions of healthy eating and meanings of food amongst Polish immigrants in Luton – a qualitative study

Czarnecka, B. (2019). Perceptions of healthy eating and meanings of food amongst Polish immigrants in Luton – a qualitative study. London London South Bank University.

Project report

How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers

Czarnecka, B. and Mogaji, E. (2019). How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing. https://doi.org/10.1108/IJBM-07-2019-0249

Journal article

An effectual approach to online social networking in entrepreneurial marketing: an empirical research from small hospitality firms

Luong, N. and Owusu-Barnaby, A. (2019). An effectual approach to online social networking in entrepreneurial marketing: an empirical research from small hospitality firms. The 52nd Academy of Marketing. London 04 - 06 Jul 2019

Conference paper