Marketing, Tourism, Events and Hospitality

Type	Division
School	Business

Latest research outputs

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How to extract meaningful Insights from UGC: A Knowledge-Based Method applied to Education

Bennett, D., Saura, J.R. and Reyes, A. (2019). How to extract meaningful Insights from UGC: A Knowledge-Based Method applied to Education. Applied Sciences. 9 (21), p. 4603. https://doi.org/10.3390/app9214603

Journal article

What can we learn from ancient sales ledgers?

Bennett, D. and Rabiei, A. (2019). What can we learn from ancient sales ledgers? Australian & New Zealand Marketing Academy (ANZMAC 2019). Wellington, New Zealand 02 - 05 Dec 2019

Conference paper

Does Advertising campaign success in year 1 continue in year 2?

Bennett, D. and Berner, H. (2019). Does Advertising campaign success in year 1 continue in year 2? Australian & New Zealand Marketing Academy (ANZMAC 2019). Wellington, New Zealand 02 - 05 Dec 2019

Conference paper

Why include the BOP in your international marketing strategy

Nagy, M., Bennett, D. and Graham, C. (2019). Why include the BOP in your international marketing strategy. International Marketing Review. https://doi.org/10.1108/IMR-03-2019-0097

Journal article

European Destination managers’ ambivalence towards the use of shocking advertising

Evans, A I, Adamo, G E and Czarnecka, B (2019). European Destination managers’ ambivalence towards the use of shocking advertising. in: Bigne, E and Rosengren, S (ed.) EAA Advances in Advertising Research Springer.

Book chapter

Varieties of crisis and working conditions: A comparative study between Greece and Serbia

Psychogios, A, Szamosi, L, Prouska, R and Brewster, C (2019). Varieties of crisis and working conditions: A comparative study between Greece and Serbia. European Journal of Industrial Relations. 26 (1). https://doi.org/10.1177/0959680119837101

Journal article

A Three-Stage method for Data Text Mining: Using UGC in BusinessIntelligence Analysis

Bennett, D and Saura Lacárcel, JR (2019). A Three-Stage method for Data Text Mining: Using UGC in BusinessIntelligence Analysis. Symmetry. 11 (4), p. 519. https://doi.org/10.3390/sym11040519

Journal article

Desirable Characteristics of the Human Resources Director

Gutierrez Broncano, S, Jimenez-Estevez, P, Opute, J and Pittendrigh, Q (2019). Desirable Characteristics of the Human Resources Director. in: Machado, C and Davim, J P (ed.) Management Science Foundations and Innovations Spain Springer.

Book chapter

Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards, and beliefs about advertising

Czarnecka, B and Schivinski, B (2019). Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards, and beliefs about advertising. Journal of Global Marketing. https://doi.org/10.1080/08911762.2019.1600094

Journal article

A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets

Nagy, M, Bennett, D and Graham, C (2019). A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets. EMAC 48th Annual Conference. Hamburg, Germany 28 - 31 May 2019

Conference paper

Tourism Development Through the Sustainable Development Funding Scheme Within the Brecon Beacons National Park

Isaacs, E (2019). Tourism Development Through the Sustainable Development Funding Scheme Within the Brecon Beacons National Park. Journal of Tourism.

Journal article

Premiumisation strategy as a way to grow

Graham, C, Nenycz-Thiel, M, Dawes, J and McColl, B (2019). Premiumisation strategy as a way to grow. Admap Magazine.

Journal article

Think Category Not Brand to Break through at the Bottom-of-the-Pyramid (BOP)

Bennett, D, Nagy, M and Graham, C (2019). Think Category Not Brand to Break through at the Bottom-of-the-Pyramid (BOP). Academy of Marketing UK. London 02 - 04 Jul 2019

Conference paper

Managing Project Sustainability: A Study of the Construction Industry in Hong Kong

Tam, G C K (2018). Managing Project Sustainability: A Study of the Construction Industry in Hong Kong. Prof Doc Thesis London South Bank University School of Business https://doi.org/10.18744/PUB.002741

Prof Doc Thesis

Student Adoption Of Facebook Private Groups For Mobile Learning In Hong Kong

Lam, L (2018). Student Adoption Of Facebook Private Groups For Mobile Learning In Hong Kong. Prof Doc Thesis London South Bank University School of Business https://doi.org/10.18744/PUB.002738

Prof Doc Thesis

High Town Bag Research Report: A report examining the views of the residents in High Town about their local community

Czarnecka, B and Baxter, K (2018). High Town Bag Research Report: A report examining the views of the residents in High Town about their local community. London South Bank University. https://doi.org/10.18744/PUB.002661

Project report

Management of Diaspora Business: Issues and Learning

Opute, J (2018). Management of Diaspora Business: Issues and Learning. in: Hack-Polay, D and Siwale, J (ed.) African Diaspora Investment London Macmillan. pp. 189-207

Book chapter

Behavioural Aspects and Value-Perception Dimensions in Hong Kong Luxury Residential Market

Yeung, SLS (2018). Behavioural Aspects and Value-Perception Dimensions in Hong Kong Luxury Residential Market. Prof Doc Thesis London South Bank University School of Business https://doi.org/10.18744/PUB.002690

Prof Doc Thesis

Majority Report

Graham, C and Snijders, W (2018). Majority Report. in: Snijders, W (ed.) Eat Your Greens Kibworth Beauchamp Troubador Publishing Ltd.

Book chapter

Stretched but not snapped: constitutional lessons from the 2010 coalition government in Britain

Barber, S (2014). Stretched but not snapped: constitutional lessons from the 2010 coalition government in Britain. Commonwealth and Comparative Politics. 52 (4), pp. 473-492. https://doi.org/10.1080/14662043.2014.959287

Journal article

‘Westminster’s wingman’? Shadow chancellor as a strategic and coveted political role

Barber, S (2015). ‘Westminster’s wingman’? Shadow chancellor as a strategic and coveted political role. British Politics. 11 (2), pp. 184-204. https://doi.org/10.1057%2Fbp.2015.33

Journal article

Work and Study Habits in the Interconnected Age: What It Means for Businesses of the Future

Bennett, DR, Pérez-Bustamante Yábar, D and Mercado-Idoeta, C (2015). Work and Study Habits in the Interconnected Age: What It Means for Businesses of the Future. in: Peris Ortiz, M (ed.) Education Tools for Entrepreneurship Springer. pp. 135-151

Book chapter

The Effects of Acculturation to Global Consumer Culture on Impulsive Buying and Attitudes Towards Advertising in General

Czarnecka, B and Schivinski, B (2018). The Effects of Acculturation to Global Consumer Culture on Impulsive Buying and Attitudes Towards Advertising in General. in: Eisend, M (ed.) Advances in Advertising Research IX Springer. pp. 343

Book chapter

Community Development, Tourism and the Sustainable Development Fund within the Brecon Beacons National Park

Isaacs, EM (2017). Community Development, Tourism and the Sustainable Development Fund within the Brecon Beacons National Park. PhD Thesis London South Bank University School of Law and Social Sciences https://doi.org/10.18744/PUB.001971

PhD Thesis

Social responsibility and ethics

Peleg, A and Graham, C (2017). Social responsibility and ethics. in: Sharp, B (ed.) Marketing: Theory, Evidence, Practice Melbourne, Australia Oxford University Press (OUP). pp. 640-692

Book chapter

Pricing and Discounting

Bennett, DR, Scriven, J and Dunn, S (2017). Pricing and Discounting. in: Sharp, B (ed.) Marketing, Theory, Evidence, Practice Australia Oxford University Press (OUP). pp. 300-330

Book chapter

Future Of Cluster Developments – Lessons From Energy Valley, The Netherlands

Manickam, ARS (2016). Future Of Cluster Developments – Lessons From Energy Valley, The Netherlands. PhD Thesis London South Bank University School of Business https://doi.org/10.18744/PUB.001803

PhD Thesis

Religiosity Effects on Employees in SMEs: An Islamic Country Perspective

Ghouri, A., Khan, N.R., Abdul Kareem, O.B. and Shahbaz, M. (2018). Religiosity Effects on Employees in SMEs: An Islamic Country Perspective. Journal of Enterprising Culture. 26 (02), pp. 85-111. https://doi.org/10.1142/s0218495818500048

Journal article

Mobile Advertising Technology Acceptance Model (M-TAM): An Extension of TAM in Mobile Marketing Context

Haq, M. A. and Ghouri, A. M. (2018). Mobile Advertising Technology Acceptance Model (M-TAM): An Extension of TAM in Mobile Marketing Context. South Asian Journal of Management Sciences. 12 (2), pp. 188-209. https://doi.org/10.21621/sajms.2018122.05

Journal article

Enhancing Customer Satisfaction and Loyalty through Customer-Defined Market Orientation and Customer Inspiration: A Critical Literature Review

Khan, M. and Ghouri, A. M. (2018). Enhancing Customer Satisfaction and Loyalty through Customer-Defined Market Orientation and Customer Inspiration: A Critical Literature Review. International Business Education Journal. 11 (1), pp. 25-39. https://doi.org/10.37134/ibej.vol11.1.3.2018

Journal article

Survey dataset on Muslim's religiosity, Muslim personality and work behavior

Adnan, A.A.Z., Khan, N.R., Rosdi, S.A.B., Yunus, N.K.Y., Ghouri, A. and Haq, M.A. (2018). Survey dataset on Muslim's religiosity, Muslim personality and work behavior. Data in Brief. 21, pp. 1880-1885. https://doi.org/10.1016/j.dib.2018.10.169

Journal article

Gendered wording in Uk health communication semi-structured interviews

Czarnecka, B. (2018). Gendered wording in Uk health communication semi-structured interviews .

Dataset

The orchestra of ideas: Using music to enhance the ‘fuzzy front end’ phase of product innovation

Tran, M.K, Goulding, C. and Shiu, E. (2018). The orchestra of ideas: Using music to enhance the ‘fuzzy front end’ phase of product innovation. Journal of Business Research. 85, pp. 504-513. https://doi.org/10.1016/j.jbusres.2017.10.029

Journal article

A test of a computer-adaptive survey using online reviews

Sabbaghan, S, Chua, CEH and Gardner, LA (2018). A test of a computer-adaptive survey using online reviews.

Conference paper

Bridging the Digital Divide: How to manage virtual work

Moser, K (2018). Bridging the Digital Divide: How to manage virtual work. in: Our Research London, UK London South Bank University. pp. 26-27

Book chapter

Emotional appeals in UK business-to-business financial services advertisements

Mogaji, E, Czarnecka, B and Danbury, A (2018). Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing. 36 (1), pp. 208-227. https://doi.org/10.1108/IJBM-09-2016-0127

Journal article

Review: Los parados: Como viven,que piensan,porque no protestan

Rigby, M (2018). Review: Los parados: Como viven,que piensan,porque no protestan. International Journal of Iberian Studies. 31 (1), pp. 63-63. https://doi.org/10.1386/ijis.31.1.63_5

Journal article

Should I say something? A framework for understanding silence from a line manager’s perspective during an economic crisis

Prouska, R and Psychogios, AG (2018). Should I say something? A framework for understanding silence from a line manager’s perspective during an economic crisis. Economic and Industrial Democracy. 40 (3). https://doi.org/10.1177/0143831X17752869

Journal article

To share or not to share knowledge – that’s the decision! The influence of feedback and expert status in knowledge sharing dilemmas

Moser, K (2018). To share or not to share knowledge – that’s the decision! The influence of feedback and expert status in knowledge sharing dilemmas. Models to Decisions 2018 Conference. University of Cambridge, UK 11 - 14 Jun 2018

Conference poster

Tourism Development through the Sustainable Development Funding Scheme within the Brecon Beacons National Park

Isaacs, EM (2018). Tourism Development through the Sustainable Development Funding Scheme within the Brecon Beacons National Park. Journal of Hospitality and Tourism.

Journal article

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