The dataset for validation of customer inspiration construct in Malaysian context

Journal article

Ghouri, A., Kin, T.M., bin Yeop Yunus, N.K. and Akhtar, P. (2019). The dataset for validation of customer inspiration construct in Malaysian context. Data in Brief. 25. https://doi.org/10.1016/j.dib.2019.104131
AuthorsGhouri, A., Kin, T.M., bin Yeop Yunus, N.K. and Akhtar, P.
Abstract

This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a standardized and structured questionnaire. The variables of the both studies were customer-defined market orientation (MO) (customer orientation, competitor orientation, and interfunctional coordination), CI (inspired-by and inspired-to), and customer loyalty (CL). This research strategy, in terms of quantity, is descriptive and correlational. Statistical analysis of the data was carried out, using ADANCO 2.0. The finding of the study suggests all results of data 1 and data 2 were significant, and CI mediates the sub-constructs of MO with CL.

Keywordsdataset validation, customer inspiration, Malaysia
Year2019
JournalData in Brief
Journal citation25
PublisherElsevier
ISSN2352-3409
Digital Object Identifier (DOI)https://doi.org/10.1016/j.dib.2019.104131
Web address (URL)https://www.sciencedirect.com/science/article/pii/S2352340919304858
Publication dates
Print11 Jun 2019
Publication process dates
Accepted03 Jun 2019
Deposited27 Feb 2023
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Open
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