Smart product platforming powered by AI and Generative AI: Personalization for the circular economy

Journal article

Akhtar, P., Ghouri, A., Ashraf, A., Lim, J., Khan, N. and Ma, S. (2024). Smart product platforming powered by AI and Generative AI: Personalization for the circular economy. International Journal of Production Economics. 273. https://doi.org/10.1016/j.ijpe.2024.109283
AuthorsAkhtar, P., Ghouri, A., Ashraf, A., Lim, J., Khan, N. and Ma, S.
Abstract

The interlocks between smart product platforming (SPP) powered by Artificial Intelligence (AI) and Generative AI, big data analytics, and machine learning are still in their infancy. Modern technology-driven SPP promotes personalized product design and manufacturing suited to support environmentally friendly products for the circular economy. In this study, we develop a framework pertaining to the interlinks between SPP, big data analytics, machine learning, and the circular economy. To test our framework, we apply structure equation modeling based on data collected from more than 200 automotive industry professionals operating in China. Our results demonstrate that SPP and big data analytics are the central determinants for manufacturing environmentally friendly products, ultimately promoting circular economy applications. SPP plays a pivotal role in innovative product design and in facilitating the relevant manufacturing procedures. Big data analytics significantly feed into SPP applications. Machine learning and flexibility in SPP perform moderating roles in strengthening environmentally friendly outcomes. The mediating role played by SPP between big data analytics and environmentally friendly products for the circular economy is partially encouraging. As SPP powered by AI and Generative AI is an emerging phenomenon, our study contributes to this new knowledge dimension. We conclude this paper by discussing the theoretical and practical implications of our study, its limitations, and directions for future research.

KeywordsSmart product platforms and flexibility, Personalized product design and manufacturing, Environmentally friendly products and circular economy, Generative artificial intelligence and large language models, Big data analytics and machine learning
Year2024
JournalInternational Journal of Production Economics
Journal citation273
PublisherElsevier
ISSN1873-7579
Digital Object Identifier (DOI)https://doi.org/10.1016/j.ijpe.2024.109283
Web address (URL)https://www.sciencedirect.com/science/article/pii/S0925527324001403?via%3Dihub
Publication dates
Online05 Jun 2024
Publication process dates
Accepted16 May 2024
Deposited23 May 2024
Publisher's version
License
File Access Level
Open
Accepted author manuscript
License
File Access Level
Controlled
Permalink -

https://openresearch.lsbu.ac.uk/item/9740y

Download files

Publisher's version
Smart product platforming powered by AI and Generative AI - Personalization for the circular economy.pdf
License: CC BY 4.0
File access level: Open

  • 251
    total views
  • 195
    total downloads
  • 38
    views this month
  • 28
    downloads this month

Export as

Related outputs

Editorial: Employment sustainability and teaching/learning techniques in higher education institutions.
Ghouri, Arsalan Mujahid, Bhatti, Muhammad Awais and Juhari, Ariff Syah (2024). Editorial: Employment sustainability and teaching/learning techniques in higher education institutions. Frontiers in Psychology. 15, p. 1373916. https://doi.org/10.3389/fpsyg.2024.1373916
Industry 4.0 or Pharma 4.0?
Khan, Muhammad Ibrahim, Haq, Mirza Amin Ul, Khan, M., Ghouri, A. and Farooqui, Raheel (2024). Industry 4.0 or Pharma 4.0? Advances in Logistics, Operations, and Management Science. https://doi.org/10.4018/979-8-3693-1363-3.ch012
Quantitative Data Analysis using PLS-SEM (SmartPLS): Issues and Challenges in Ethical Consideration
Nallaluthan, K., Kamaruddin, S., Thurasamy, R., Ghouri, A. and Kanapathy, K. (2024). Quantitative Data Analysis using PLS-SEM (SmartPLS): Issues and Challenges in Ethical Consideration. International Business Education Journal. 17 (2), pp. 41-54. https://doi.org/10.37134/ibej.Vol17.2.04.2024
Employees’ Entrepreneurial Orientation in Manufacturing Firms: An Empirical Study
Nallaluthan, K., Haq, M., Ghouri, A., Hanafi, N. and Baskaran, S. (2024). Employees’ Entrepreneurial Orientation in Manufacturing Firms: An Empirical Study. Vision: The Journal of Business Perspective. https://doi.org/10.1177/09722629241240234
Harnessing Digital Transformation: A Pathway to Achieving the 2030 UNSDGs and Ensuring Sustainable Corporate Performance
Rafiq, M., Hameed, I., Dastane, O. and Ghouri, A. (2024). Harnessing Digital Transformation: A Pathway to Achieving the 2030 UNSDGs and Ensuring Sustainable Corporate Performance. in: Khan, M.R., Khan, N.R. and Jhanjhi, N.Z. (ed.) Digital Transformation for Improved Industry and Supply Chain Performance IGI Global Publishing. pp. 262-275
Effects of Supportive Culture, Innovative Culture and Knowledge Technology Capabilities on Employees Performance: Mediating Role of Employees Commitment
Mabkhot, H. and Ghouri, A. (2023). Effects of Supportive Culture, Innovative Culture and Knowledge Technology Capabilities on Employees Performance: Mediating Role of Employees Commitment. Cultura: International Journal of Philosophy of Culture and Axiology. 20 (2), pp. 114-139.
Exploring The Role Of Cyber Security Measures (Encryption, Firewalls, And Authentication Protocols) In Preventing Cyber-Attacks On E-Commerce Platforms
Ghouri, A. and Faisal Al Naim, A. (2023). Exploring The Role Of Cyber Security Measures (Encryption, Firewalls, And Authentication Protocols) In Preventing Cyber-Attacks On E-Commerce Platforms. International Journal of eBusiness And eGovernment Studies. 15 (1), pp. 444-469. https://doi.org/10.34109/ijebeg.2023150120
Tourists’ Personal Development Through Participatory Consumer-Generated Content
Khan, N.R., Khan, H.R., Khan, M.R. and Ghouri, A. (2023). Tourists’ Personal Development Through Participatory Consumer-Generated Content. Tourism. 71 (4), pp. 735-753. https://doi.org/10.37741/t.71.4.6
Enhancing supply chain innovation and operational agility through knowledge acquisition from the social media: A microfoundational approach
Ghouri, A., Akhtar, P., Venkatesh, V.G., Ashraf, A., Arsenyan, G., Tarba, S.Y. and Khan, Z. (2023). Enhancing supply chain innovation and operational agility through knowledge acquisition from the social media: A microfoundational approach. IEEE Transactions on Engineering Management. https://doi.org/10.1109/TEM.2023.3316119
Integrating Lean Management, Sustainability, Circular Capabilities, and Waste Minimization to Optimise Operational Performance in Manufacturing
Ghouri, A. and Falah, K.A.A. (2023). Integrating Lean Management, Sustainability, Circular Capabilities, and Waste Minimization to Optimise Operational Performance in Manufacturing. Operational Research in Engineering Sciences: Theory and Applications. 6 (2), pp. 99-122. https://doi.org/10.31181/oresta/060206
Effect of industry 4 emerging technology on environmental sustainability of textile companies in Saudi Arabia: mediating role of green supply chain management
Bhatti, M.A., Aljoghaiman, A., Sundram, V.P.K. and Ghouri, A. (2023). Effect of industry 4 emerging technology on environmental sustainability of textile companies in Saudi Arabia: mediating role of green supply chain management. Management of Environmental Quality. https://doi.org/10.1108/MEQ-01-2023-0030
Carbon neutrality concept and progress
Ghouri, A., Ali, A. and Khan, M.R. (2023). Carbon neutrality concept and progress. in: Recent Developments in Green Finance, Green Growth and Carbon Neutrality Elsevier. pp. 85-108
Big data and predictive analytics and Malaysian micro‑, small and medium businesses
Vachkova, M., Ghouri, A., Ashour, A., Isa, N.B.M. and Barnes, G. (2023). Big data and predictive analytics and Malaysian micro‑, small and medium businesses. SN Business & Economics. 3, p. 152. https://doi.org/10.1007/s43546-023-00528-y
AI in Student as Manager Model Future Directions of Business Studies
Nallaluthan, K., Jizat, J.E.M., Sulhaimi, S., Govindarajo, N.S., Mohanachandran, D.K. and Ghouri, A. (2023). AI in Student as Manager Model Future Directions of Business Studies. 2023 International Conference on Disruptive Technologies (ICDT). Greater Noida, India 11 - 12 May 2023 Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.1109/ICDT57929.2023
Does AI-technology-based indoor environmental quality impact occupants’ psychological, physiological health, and productivity?
Bangwal, D., Kumar, R., Suyal, J. and Ghouri, A. (2023). Does AI-technology-based indoor environmental quality impact occupants’ psychological, physiological health, and productivity? Annals of Operations Research. https://doi.org/10.1007/s10479-023-05431-1
Industry 4.0 on the Way to Companies' Performance
Ghouri, A. M., Khan, N. R. and Khan, M. R. (2023). Industry 4.0 on the Way to Companies' Performance. in: Rosak-Szyrocka, J., Żywiołek, J. and Shahbaz, M. (ed.) Quality Management, Value Creation, and the Digital Economy London Taylor & Francis.
An Artificial-Intelligence-Based omnichannel blood supply chain: A pathway for sustainable development
Ghouri, A., Khan, H.R., Mani, V., Amin ul Haq, M. and Lopes de Sousa Jabbour, A. (2023). An Artificial-Intelligence-Based omnichannel blood supply chain: A pathway for sustainable development. Journal of Business Research. 164, p. 113980. https://doi.org/10.1016/j.jbusres.2023.113980
Blockchain-Driven Supply Chain Management and Open Innovation
Ghouri, A. (2023). Blockchain-Driven Supply Chain Management and Open Innovation. in: Blockchain Driven Supply Chain Management Springer Nature. pp. 135-154
Physical and Psychological Factors Affecting sportsman Performance: The moderating role of sports training: A case on Saudi Arabia Athletics
Ghouri, A. and Muthuswamy, V. (2022). Physical and Psychological Factors Affecting sportsman Performance: The moderating role of sports training: A case on Saudi Arabia Athletics. Revista de Psicología del Deporte. 31 (4), pp. 232-241.
Moderating Role of Psychological Ownership between Authentic Leadership and Sports Team Performance: Mediating Effect of Sports Training
Ghouri, A. and Ghaleb, M. (2022). Moderating Role of Psychological Ownership between Authentic Leadership and Sports Team Performance: Mediating Effect of Sports Training. Revista de Psicología del Deporte. 31 (4), pp. 251-260.
Leading Teaching and Learning in the Era of Education 4.0: The Relationship between Perceived Teacher Competencies and Teacher Attitudes toward Change
Kin, T.M., Omar, A.K., Musa, K. and Ghouri, A. M. (2022). Leading Teaching and Learning in the Era of Education 4.0: The Relationship between Perceived Teacher Competencies and Teacher Attitudes toward Change. Asian Journal of University Education. 18 (1), pp. 65-80. https://doi.org/10.24191/ajue.v18i1.17171
Industrial Digitization, the Use of Real-Time Information, and Operational Agility: Digital and Information Perspectives for Supply Chain Resilience
Akhtar, P., Ghouri, A. M., Saha, M., Khan, M.R., Shamim, S. and Nallaluthan, K. (2022). Industrial Digitization, the Use of Real-Time Information, and Operational Agility: Digital and Information Perspectives for Supply Chain Resilience. IEEE Transactions on Engineering Management. https://doi.org/10.1109/tem.2022.3182479
Corporate Social Responsibility, Sustainability Governance and Sustainable Performance: A Preliminary Insight
Khan, M.R., ur Rehman Khan, H. and Ghouri, A. (2022). Corporate Social Responsibility, Sustainability Governance and Sustainable Performance: A Preliminary Insight. Asian Academy of Management Journal. 27 (1). https://doi.org/10.21315/aamj2022.27.1.1
The micro foundations of social media use: Artificial intelligence integrated routine model
Ghouri, A., Mani, V., Haq, M.A.U. and Kamble, S.S. (2022). The micro foundations of social media use: Artificial intelligence integrated routine model. Journal of Business Research. 144, pp. 80-92. https://doi.org/10.1016/j.jbusres.2022.01.084
Detecting fake news and disinformation using artificial intelligence and machine learning to avoid supply chain disruptions
Akhtar, P., Ghouri, A., Khan, H.U.R., Amin ul Haq, M., Awan, U., Zahoor, N., Khan, Z. and Ashraf, A. (2022). Detecting fake news and disinformation using artificial intelligence and machine learning to avoid supply chain disruptions. Annals of Operations Research. 327, p. 633–657. https://doi.org/10.1007/s10479-022-05015-5
(In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach
Khan, N. R., Abedin, Z. U. and Ghouri, A. M. (2021). (In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach. The Lahore Journal of Business. 9 (2), pp. 79-108. https://doi.org/10.35536/ljb.2021.v9.i2.a4
The Mediating Role of Real-Time Information Between Location-Based User-Generated Content and Tourist Gift Purchase Intention
Khan, M. R., Khan, H. R., Vachkova, M. and Ghouri, A. M. (2021). The Mediating Role of Real-Time Information Between Location-Based User-Generated Content and Tourist Gift Purchase Intention. Advances in Hospitality and Tourism Research (AHTR). 9 (1), pp. 49-77. https://doi.org/10.30519/ahtr.799716
Corporate Social Responsibility Practices of Multinational Companies and Sustainable Development: An Economic Perspective
Khan, N.R., Ghouri, A. and Gul, I. (2021). Corporate Social Responsibility Practices of Multinational Companies and Sustainable Development: An Economic Perspective. in: Shahbaz, M., Soliman, A. and Ullah, S (ed.) Economic Growth and Financial Development
Real-time information sharing, customer orientation, and the exploration of intra-service industry differences : Malaysia as an emerging market
Ghouri, A. M., Pervaiz, A., Haq, M. A., Mani, V., Arsenyan, G. and Meyer, M. (2021). Real-time information sharing, customer orientation, and the exploration of intra-service industry differences : Malaysia as an emerging market. Technological Forecasting and Social Change. 167. https://doi.org/10.1016/j.techfore.2021.120684
Emancipatory Ethical Social Media Campaigns: Fostering Relationship Harmony and Peace
Ghouri, A. M., Akhtar, P., Vachkova, M., Shahbaz, M., Tiwari, A.K. and Palihawadana, D. (2020). Emancipatory Ethical Social Media Campaigns: Fostering Relationship Harmony and Peace. Journal of Business Ethics. 164 (2), pp. 287-300. https://doi.org/10.1007/s10551-019-04279-5
Leading sustainable schools in the era of Education 4.0: Identifying school leadership competencies in Malaysian secondary schools
Tai, M.K., Omar, A.K., Khalip, M., Ghouri, A. M. and Khan, N.R. (2020). Leading sustainable schools in the era of Education 4.0: Identifying school leadership competencies in Malaysian secondary schools. International Journal of Educational Management. https://doi.org/10.1504/IJMIE.2020.110690
An empirical study of real-time information-receiving using industry 4.0 technologies in downstream operations
Ghouri, A., Mani, V., Jiao, Z., Venkatesh, V.G., Shi, Y. and Kamble, S.S. (2020). An empirical study of real-time information-receiving using industry 4.0 technologies in downstream operations. Technological Forecasting and Social Change. https://doi.org/10.1016/j.techfore.2020.120551
Enhancing business performance through green human resource management practices: an empirical evidence from Malaysian manufacturing industry
Ghouri, A. M., Mani, V., Khan, M.R., Khan, N.R. and Srivastava, A.P. (2020). Enhancing business performance through green human resource management practices: an empirical evidence from Malaysian manufacturing industry. International Journal of Productivity and Performance Management. https://doi.org/10.1108/ijppm-11-2019-0520
Market(ing) Wisdom Differences between Family and Non-Family Firms: An Empirical Study on Small and Medium Enterprises
Ghouri, A. M., Khan, N.R. and Venkatesh, V.G. (2020). Market(ing) Wisdom Differences between Family and Non-Family Firms: An Empirical Study on Small and Medium Enterprises. Journal of Enterprising Culture.
The dataset for validation of customer inspiration construct in Malaysian context
Ghouri, A., Kin, T.M., bin Yeop Yunus, N.K. and Akhtar, P. (2019). The dataset for validation of customer inspiration construct in Malaysian context. Data in Brief. 25. https://doi.org/10.1016/j.dib.2019.104131
Does religiosity matter in the era of industrial revolution 4.0?
Adnan, A.A.Z., Yunus, N.K.Y., Ghouri, A.M. and Ghouri, A. (2019). Does religiosity matter in the era of industrial revolution 4.0? Asian Academy of Management Journal. 24, pp. 67-77. https://doi.org/10.21315/aamj2019.24.s2.5
Role of real-time information-sharing through SaaS: An industry 4.0 perspective
Ghouri, A. M. (2019). Role of real-time information-sharing through SaaS: An industry 4.0 perspective. International Journal of Information Management. https://doi.org/10.1016/j.ijinfomgt.2019.05.026
Affective Organizational Commitment in Global Strategic Partnerships: The Role of Individual-Level Microfoundations and Social Change
Ghouri, A. M., Akhtar, P., Shahbaz, M. and Shabbir, H. (2019). Affective Organizational Commitment in Global Strategic Partnerships: The Role of Individual-Level Microfoundations and Social Change. Technological Forecasting and Social Change. 146. https://doi.org/10.1016/j.techfore.2019.05.025
Religiosity Effects on Employees in SMEs: An Islamic Country Perspective
Ghouri, A., Khan, N.R., Abdul Kareem, O.B. and Shahbaz, M. (2018). Religiosity Effects on Employees in SMEs: An Islamic Country Perspective. Journal of Enterprising Culture. 26 (02), pp. 85-111. https://doi.org/10.1142/s0218495818500048
Mobile Advertising Technology Acceptance Model (M-TAM): An Extension of TAM in Mobile Marketing Context
Haq, M. A. and Ghouri, A. M. (2018). Mobile Advertising Technology Acceptance Model (M-TAM): An Extension of TAM in Mobile Marketing Context. South Asian Journal of Management Sciences. 12 (2), pp. 188-209. https://doi.org/10.21621/sajms.2018122.05
Enhancing Customer Satisfaction and Loyalty through Customer-Defined Market Orientation and Customer Inspiration: A Critical Literature Review
Khan, M. and Ghouri, A. M. (2018). Enhancing Customer Satisfaction and Loyalty through Customer-Defined Market Orientation and Customer Inspiration: A Critical Literature Review. International Business Education Journal. 11 (1), pp. 25-39. https://doi.org/10.37134/ibej.vol11.1.3.2018
Survey dataset on Muslim's religiosity, Muslim personality and work behavior
Adnan, A.A.Z., Khan, N.R., Rosdi, S.A.B., Yunus, N.K.Y., Ghouri, A. and Haq, M.A. (2018). Survey dataset on Muslim's religiosity, Muslim personality and work behavior. Data in Brief. 21, pp. 1880-1885. https://doi.org/10.1016/j.dib.2018.10.169