The Mediating Role of Real-Time Information Between Location-Based User-Generated Content and Tourist Gift Purchase Intention

Journal article

Khan, M. R., Khan, H. R., Vachkova, M. and Ghouri, A. M. (2021). The Mediating Role of Real-Time Information Between Location-Based User-Generated Content and Tourist Gift Purchase Intention. Advances in Hospitality and Tourism Research (AHTR). 9 (1), pp. 49-77. https://doi.org/10.30519/ahtr.799716
AuthorsKhan, M. R., Khan, H. R., Vachkova, M. and Ghouri, A. M.
Abstract

The global use of Web 2.0 applications has generated enormous
volumes of user content. Drawing on cognitive load theory, this study examines unexplored factors that influence gift purchase intention of tourists. The authors identify localization and realtime information for shaping tourists' gift purchase intention, which is facilitated by reduced cognitive overload. Analyzes of the study relies on a sample of 273 foreign tourists in Malaysia. A cross-sectional quantitative study is conducted using partial least square structural equation modeling. Results showed that location-based user-generated content and real-time information significantly affect gift purchase intention of tourists. Moreover, real-time information partially mediates the relationship between location-based user-generated content and gift purchase intention.

KeywordsWeb 2.0, user-generated content, location-based content, real-time information, tourists’ gift purchase intention
Year2021
JournalAdvances in Hospitality and Tourism Research (AHTR)
Journal citation9 (1), pp. 49-77
PublisherAkdeniz Üniversitesi
ISSN2147-9100
Digital Object Identifier (DOI)https://doi.org/10.30519/ahtr.799716
Web address (URL)https://www.lens.org/031-141-589-974-530
Publication dates
Online28 Jan 2021
Publication process dates
Accepted22 Feb 2021
Deposited20 Mar 2023
Accepted author manuscript
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File Access Level
Open
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