Big data and predictive analytics and Malaysian micro‑, small and medium businesses
Journal article
Vachkova, M., Ghouri, A., Ashour, A., Isa, N.B.M. and Barnes, G. (2023). Big data and predictive analytics and Malaysian micro‑, small and medium businesses. SN Business & Economics. 3, p. 152. https://doi.org/10.1007/s43546-023-00528-y
Authors | Vachkova, M., Ghouri, A., Ashour, A., Isa, N.B.M. and Barnes, G. |
---|---|
Abstract | Innovative technologies such as big data and predictive analytics are facilitating a global revolution in operational management. The present study aims to investigate the extent of their adoption among micro-, small and medium enterprises. The context of choice is Malaysia—a growing economy hosting some of the relatively more technologically advanced enterprises in ASEAN union. The research plan of the present paper pursued three objectives. First, we aimed to identify the general rate of adoption of BDPA. Second, we explored the most common uses of this set of innovations in Malaysian micro-, small, and medium enterprises. Third, we strove |
Keywords | MSMEs · Malaysia · Big data · Predictive analytics |
Year | 2023 |
Journal | SN Business & Economics |
Journal citation | 3, p. 152 |
Publisher | Springer |
ISSN | 2662-9399 |
Digital Object Identifier (DOI) | https://doi.org/10.1007/s43546-023-00528-y |
Web address (URL) | https://link.springer.com/article/10.1007/s43546-023-00528-y |
Publication dates | |
25 Jul 2023 | |
Publication process dates | |
Accepted | 12 Jul 2023 |
Deposited | 27 Jul 2023 |
Publisher's version | License File Access Level Open |
Accepted author manuscript | License File Access Level Controlled |
https://openresearch.lsbu.ac.uk/item/948y9
Download files
149
total views147
total downloads6
views this month14
downloads this month