Marketing, Tourism, Events and Hospitality

Type	Division
School	Business

Latest research outputs

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Industrial Digitization, the Use of Real-Time Information, and Operational Agility: Digital and Information Perspectives for Supply Chain Resilience

Akhtar, P., Ghouri, A. M., Saha, M., Khan, M.R., Shamim, S. and Nallaluthan, K. (2022). Industrial Digitization, the Use of Real-Time Information, and Operational Agility: Digital and Information Perspectives for Supply Chain Resilience. IEEE Transactions on Engineering Management. https://doi.org/10.1109/tem.2022.3182479

Journal article

Corporate Social Responsibility, Sustainability Governance and Sustainable Performance: A Preliminary Insight

Khan, M.R., ur Rehman Khan, H. and Ghouri, A. (2022). Corporate Social Responsibility, Sustainability Governance and Sustainable Performance: A Preliminary Insight. Asian Academy of Management Journal. 27 (1). https://doi.org/10.21315/aamj2022.27.1.1

Journal article

The micro foundations of social media use: Artificial intelligence integrated routine model

Ghouri, A., Mani, V., Haq, M.A.U. and Kamble, S.S. (2022). The micro foundations of social media use: Artificial intelligence integrated routine model. Journal of Business Research. 144, pp. 80-92. https://doi.org/10.1016/j.jbusres.2022.01.084

Journal article

Detecting fake news and disinformation using artificial intelligence and machine learning to avoid supply chain disruptions

Akhtar, P., Ghouri, A., Khan, H.U.R., Amin ul Haq, M., Awan, U., Zahoor, N., Khan, Z. and Ashraf, A. (2022). Detecting fake news and disinformation using artificial intelligence and machine learning to avoid supply chain disruptions. Annals of Operations Research. 327, p. 633–657. https://doi.org/10.1007/s10479-022-05015-5

Journal article

Independent Culture Review of London Fire Brigade

Afzal, N., Baker, M., Prouska, R., Greenidge, J., Bowman, L., Yarker, J. and Khan, Y. (2022). Independent Culture Review of London Fire Brigade. London London Fire Brigade.

Project report

How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses

Bennett, D., Saura, JR and Barbosa, B (2022). How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses. The Journal of Technology Transfer. https://doi.org/10.1007/s10961-022-09978-2

Journal article

Investigation of Entrepreneurial Marketing Practices in Social Enterprises in the Context of Bangladesh

Parvin, A. (2022). Investigation of Entrepreneurial Marketing Practices in Social Enterprises in the Context of Bangladesh. PhD Thesis London South Bank Univesity School of Business https://doi.org/10.18744/lsbu.92859

PhD Thesis

Do University International Strategies Deliver What You Expect? An Exploratory Study From A Director Of Marketing Perspective

Mcgonagle-Daly, T. D. (2022). Do University International Strategies Deliver What You Expect? An Exploratory Study From A Director Of Marketing Perspective. Prof Doc Thesis London South Bank University School of Business https://doi.org/10.18744/lsbu.92852

Prof Doc Thesis

The influence of national culture on employee voice in small and medium enterprises: a cross-cultural perspective

McKearney, A., Prouska, R., Tungtakanpoung, M. and Opute, J. (2022). The influence of national culture on employee voice in small and medium enterprises: a cross-cultural perspective. Employee Relations. https://doi.org/10.1108/ER-04-2022-0187

Journal article

Digital integration in physical retailing. How shoppers augment their own instore experience with a smartphone

Khan, K., Graham, C. and O'Rourke, G. (2022). Digital integration in physical retailing. How shoppers augment their own instore experience with a smartphone. International Conference on the Leadership and Management of Projects in the digital age (IC:LAMP 2022).

Conference paper

Masculine men do not like feminine wording: the effectiveness of gendered wording in health promotion leaflets in the UK

Baxter, K., Czarnecka, B., Schivinski, B. and Massaro, M. (2022). Masculine men do not like feminine wording: the effectiveness of gendered wording in health promotion leaflets in the UK. PLoS ONE. 17 (10), p. e0273927. https://doi.org/10.1371/journal.pone.0273927

Journal article

A Trend Towards Omni-Platform Retailing And Shopping Behaviours: Case Study Of Vietnamese Digital Retail Landscape In The Covid-19 Period

Nguyen, L.T.T., Bruce, M. and Luong, N. (2022). A Trend Towards Omni-Platform Retailing And Shopping Behaviours: Case Study Of Vietnamese Digital Retail Landscape In The Covid-19 Period. International Conference on Business and Finance. Ho Chi Minh City, Vietnam 27 - 28 Sep 2021 Labour Publishing House.

Conference paper

AI Adaption Factors in Online Service

Lin, Q. and Tajvidi, R. (2022). AI Adaption Factors in Online Service. International Conference on the Leadership and Management of Projects in the digital age (IC:LAMP 2022). Applied Science University (ASU) Bahrain.

Conference paper

Applying Flow Theory to Omnichannel Consumer Behaviour: A Systematic Literature Review

Nguyen, L.T.T., Graham, C., Luong, N. and Tran, M.K. (2022). Applying Flow Theory to Omnichannel Consumer Behaviour: A Systematic Literature Review. The 3rd International Conference on Marketing in the Connected Age (MICA). Da Nang City, Vietnam 01 - 01 Oct 2022 The Danang University of Economics.

Conference paper

An authentic life and an authentic self – What we can learn from megachurches in promoting social inclusion

Tran, M. and Davies, A. (2022). An authentic life and an authentic self – What we can learn from megachurches in promoting social inclusion. The Academy of Marketing. University of Huddersfield, Huddersfield 04 - 07 Jul 2022

Conference paper

A church without walls? How Megachurch Consumers-Congregants renegotiate the ritual space during COVID-19

Tran, M. and Davies, A. (2022). A church without walls? How Megachurch Consumers-Congregants renegotiate the ritual space during COVID-19. Consumer Culture Theory . Corvallis, Oregon 07 - 09 Jul 2022

Conference presentation

Church Without Walls? Social Media as Ritual Carrier for Megachurch Congregants in the Renegotiation of Ritual Space

Tran, M. and Davies, A. (2022). Church Without Walls? Social Media as Ritual Carrier for Megachurch Congregants in the Renegotiation of Ritual Space. Consumer Culture Theory . Corvallis, Oregon 07 - 09 Jul 2022

Conference paper

Antecedents of Multicultural Identity: The Role of Stereotypes and Need for Cognitive Closure

Ajeyomi, A., Moser, K. and Czarnecka, B. (2022). Antecedents of Multicultural Identity: The Role of Stereotypes and Need for Cognitive Closure. 2022 Annual Academy of Management. Academy of Management. https://doi.org/10.5465/AMBPP.2022.13955abstract

Conference paper

Communicating with culturally diverse and economically deprived communities to encourage adoption of environmentally friendly behaviours- the effectiveness of local versus global message framing and shocking images.

Czarnecka, B. and Baxter, K. (2022). Communicating with culturally diverse and economically deprived communities to encourage adoption of environmentally friendly behaviours- the effectiveness of local versus global message framing and shocking images. The International Congress on Public and Nonprofit Marketing. Braga, Portugal 07 - 08 Jul 2022

Conference paper

The effectiveness of gendered wording in health promotion leaflet - exploratory experiment in four English-speaking countries: the UK, USA, Ireland and Canada.

Czarnecka, B., Baxter, Katherine, Basil, Debra, Guzman, Francisco and O'Neil, Claire (2022). The effectiveness of gendered wording in health promotion leaflet - exploratory experiment in four English-speaking countries: the UK, USA, Ireland and Canada. The International Congress on Public and Nonprofit Marketing. Braga, Portugal 07 - 08 Jul 2022

Conference paper

Collaboration (and conflict) in the relations between Trade Unions and the Third Sector

Rigby, M. and Calavia, M.A.G. (2022). Collaboration (and conflict) in the relations between Trade Unions and the Third Sector. Ciriec Espana . (105), pp. 9-36. https://doi.org/10.7203/CIRIEC-E.105.24524

Journal article

Green Human Resource Management: A new model of Human Resource Management in the aftermath of the Pandemic

Opute, P., Gutierrez-Broncano, S., Jimenez Estevez, P. and Rubio Andres, M. (2022). Green Human Resource Management: A new model of Human Resource Management in the aftermath of the Pandemic. in: Machado, C. and Paulo Davim, J. (ed.) Organisational Management in Post Pandemic Crisis Springer. pp. Pages 125-138

Book chapter

Achieving channel leadership through B2B digital loyalty programs

Marjan, A., Graham, C. and Tajvidi, R. (2022). Achieving channel leadership through B2B digital loyalty programs. International Conference on the Leadership and Management of Projects in the digital age (IC:LAMP 2022). Applied Science University (ASU) Bahrain.

Conference paper

The rhetorics of ‘agile’ and the practices of ‘agile working’: Consequences for the worker experience and uncertain implications for HR practice

Roper, I., Prouska, R. and Chatrakul Na Ayudhya, U. (2022). The rhetorics of ‘agile’ and the practices of ‘agile working’: Consequences for the worker experience and uncertain implications for HR practice. The International Journal of Human Resource Management. 33 (22), pp. 4440-4467. https://doi.org/10.1080/09585192.2022.2099751

Journal article

Combining rank-size and k-means for clustering countries over the COVID-19 new deaths per million.

Cerqueti, R. and Ficcadenti, V. (2022). Combining rank-size and k-means for clustering countries over the COVID-19 new deaths per million. Chaos, Solitons and Fractals. 158, p. 111975. https://doi.org/10.1016/j.chaos.2022.111975

Journal article

A rank-size approach to analyse soccer competitions and teams: the case of the Italian football league “Serie A"

Ficcadenti, V., Cerqueti, R. and Hosseini Varde'i, C. (2022). A rank-size approach to analyse soccer competitions and teams: the case of the Italian football league “Serie A". Annals of Operations Research. https://doi.org/10.1007/s10479-022-04609-3

Journal article

Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model

Schivinski, B., Czarnecka, B., Pontes, N, Mao, W, De Vita, J and Stavropoulos, V (2022). Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model. Journal of Product & Brand Management. https://doi.org/10.1108/JPBM-05-2021-3468

Journal article

Reply to Komatsu et al.: From local social mindfulness to global sustainability efforts?

Van Doesum, N., Murphy, Ryan O, Gallucci, Marcello, Aharonov-Majar, Efrat, Athenstaedt, U., Au, Wing Tung, Bai, L., Böhm, R., Bovina, I., Buchan, N., Chen, Xiao-Ping, Dumont, K., Engelmann, J., Eriksson, K., Euh, H., Fiedler, S., Friesen, J., Gächter, S., Garcia, Camilo, González, R., Graf, S., Growiec, K., Guimond, S., Hřebíčková, M., Immer-Bernold, Elizabeth, Joireman, Jeff, Karagonlar, G., Kawakami, K., Kiyonari, T., Kou, Yu, Kyrtsis, A., Lay, S., Leonardelli, G., Li, Norman P, Li, Y., Maciejovsky, B., Manesi, Zoi, Mashuri, A., Mok, A., Moser, K., Moták, L., Netedu, A., Platow, M., Raczka-Winkler, Karolina, Reinders Folmer, C., Reyna, C., Romano, A., Shalvi, S., Simão, C., Stivers, A., Strimling, Pontus, Tsirbas, Y., Utz, S., van der Meij, L., Waldzus, S., Wang, Yiwen, Weber, B., Weisel, O., Wildschut, T., Winter, F., Wu, J., Yong, J. and Van Lange, P. (2022). Reply to Komatsu et al.: From local social mindfulness to global sustainability efforts? Proceedings of the National Academy of Sciences of the United States of America. 119 (4), p. e2119303118. https://doi.org/2119303118

Journal article

Solidarity in Action at a Time of Crisis: The Role of Employee Voice in Relation to Communication and Horizontal Solidarity Behaviour

Prouska, R., Nyfoudi, M., Psychogios, A., Szamosi, L.T. and Wilkinson, A. (2022). Solidarity in Action at a Time of Crisis: The Role of Employee Voice in Relation to Communication and Horizontal Solidarity Behaviour. British Journal of Management. https://doi.org/10.1111/1467-8551.12598

Journal article

La majorite a toujours raison

Snijders, W. and Graham, C. La majorite a toujours raison. in: Snijders, W and Balusseau, V. (ed.) Mange ta soupe ! 20 experts internationaux aident les marques à bien grandir Dunod. pp. Chapitre 1

Book chapter

Quantifying the target market for advertisers

Graham, C. and Kennedy, R. (2021). Quantifying the target market for advertisers. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.1986

Journal article

Individualism/collectivism and perceived consumer effectiveness: The moderating role of global–local identities in a post‐transitional European economy

Czarnecka, B. and Schivinski, B. (2021). Individualism/collectivism and perceived consumer effectiveness: The moderating role of global–local identities in a post‐transitional European economy. Journal of Consumer Behaviour. 21 (2), pp. 180-196. https://doi.org/10.1002/cb.1988

Journal article

Voice in context: An international comparative study of employee experience with voice in small and medium enterprises

Prouska, R., McKearney, A., Opute, J., Tungtakanpoung, M. and Brewster, C. (2021). Voice in context: An international comparative study of employee experience with voice in small and medium enterprises. The International Journal of Human Resource Management. 33 (15), pp. 3149-3174. https://doi.org/10.1080/09585192.2021.1925323

Journal article

Variation in the timing of Covid-19 communication across universities in the UK.

Quiroz Flores, A., Liza, Farhana, Quteineh, Husam and Czarnecka, B. (2021). Variation in the timing of Covid-19 communication across universities in the UK. PLoS ONE. 16 (2), p. e0246391. https://doi.org/10.1371/journal.pone.0246391

Journal article

Insights into philanthropy An investigation into motivations for UK charitable giving

Maple, P. (2021). Insights into philanthropy An investigation into motivations for UK charitable giving. PhD Thesis London South Bank University LSBU Business School https://doi.org/10.18744/lsbu.93w4z

PhD Thesis

(In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach

Khan, N. R., Abedin, Z. U. and Ghouri, A. M. (2021). (In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach. The Lahore Journal of Business. 9 (2), pp. 79-108. https://doi.org/10.35536/ljb.2021.v9.i2.a4

Journal article

The Mediating Role of Real-Time Information Between Location-Based User-Generated Content and Tourist Gift Purchase Intention

Khan, M. R., Khan, H. R., Vachkova, M. and Ghouri, A. M. (2021). The Mediating Role of Real-Time Information Between Location-Based User-Generated Content and Tourist Gift Purchase Intention. Advances in Hospitality and Tourism Research (AHTR). 9 (1), pp. 49-77. https://doi.org/10.30519/ahtr.799716

Journal article

Corporate Social Responsibility Practices of Multinational Companies and Sustainable Development: An Economic Perspective

Khan, N.R., Ghouri, A. and Gul, I. (2021). Corporate Social Responsibility Practices of Multinational Companies and Sustainable Development: An Economic Perspective. in: Shahbaz, M., Soliman, A. and Ullah, S (ed.) Economic Growth and Financial Development

Book chapter

Real-time information sharing, customer orientation, and the exploration of intra-service industry differences : Malaysia as an emerging market

Ghouri, A. M., Pervaiz, A., Haq, M. A., Mani, V., Arsenyan, G. and Meyer, M. (2021). Real-time information sharing, customer orientation, and the exploration of intra-service industry differences : Malaysia as an emerging market. Technological Forecasting and Social Change. 167. https://doi.org/10.1016/j.techfore.2021.120684

Journal article

What Sort of Collective Bargaining is Emerging in Nigeria?

Opute, J. and Mahmoud, A. (2021). What Sort of Collective Bargaining is Emerging in Nigeria? Personnel Review. https://doi.org/10.1108/PR-12-2020-0872

Journal article

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