Marketing, Tourism, Events and Hospitality
Type | Division |
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School | Business |
Latest research outputs
Industrial Digitization, the Use of Real-Time Information, and Operational Agility: Digital and Information Perspectives for Supply Chain Resilience
Akhtar, P., Ghouri, A. M., Saha, M., Khan, M.R., Shamim, S. and Nallaluthan, K. (2022). Industrial Digitization, the Use of Real-Time Information, and Operational Agility: Digital and Information Perspectives for Supply Chain Resilience. IEEE Transactions on Engineering Management. https://doi.org/10.1109/tem.2022.3182479Journal article
Corporate Social Responsibility, Sustainability Governance and Sustainable Performance: A Preliminary Insight
Khan, M.R., ur Rehman Khan, H. and Ghouri, A. (2022). Corporate Social Responsibility, Sustainability Governance and Sustainable Performance: A Preliminary Insight. Asian Academy of Management Journal. 27 (1). https://doi.org/10.21315/aamj2022.27.1.1Journal article
The micro foundations of social media use: Artificial intelligence integrated routine model
Ghouri, A., Mani, V., Haq, M.A.U. and Kamble, S.S. (2022). The micro foundations of social media use: Artificial intelligence integrated routine model. Journal of Business Research. 144, pp. 80-92. https://doi.org/10.1016/j.jbusres.2022.01.084Journal article
Detecting fake news and disinformation using artificial intelligence and machine learning to avoid supply chain disruptions
Akhtar, P., Ghouri, A., Khan, H.U.R., Amin ul Haq, M., Awan, U., Zahoor, N., Khan, Z. and Ashraf, A. (2022). Detecting fake news and disinformation using artificial intelligence and machine learning to avoid supply chain disruptions. Annals of Operations Research. 327, p. 633–657. https://doi.org/10.1007/s10479-022-05015-5Journal article
Independent Culture Review of London Fire Brigade
Afzal, N., Baker, M., Prouska, R., Greenidge, J., Bowman, L., Yarker, J. and Khan, Y. (2022). Independent Culture Review of London Fire Brigade. London London Fire Brigade.Project report
How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses
Bennett, D., Saura, JR and Barbosa, B (2022). How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses. The Journal of Technology Transfer. https://doi.org/10.1007/s10961-022-09978-2Journal article
Investigation of Entrepreneurial Marketing Practices in Social Enterprises in the Context of Bangladesh
Parvin, A. (2022). Investigation of Entrepreneurial Marketing Practices in Social Enterprises in the Context of Bangladesh. PhD Thesis London South Bank Univesity School of Business https://doi.org/10.18744/lsbu.92859PhD Thesis
Do University International Strategies Deliver What You Expect? An Exploratory Study From A Director Of Marketing Perspective
Mcgonagle-Daly, T. D. (2022). Do University International Strategies Deliver What You Expect? An Exploratory Study From A Director Of Marketing Perspective. Prof Doc Thesis London South Bank University School of Business https://doi.org/10.18744/lsbu.92852Prof Doc Thesis
The influence of national culture on employee voice in small and medium enterprises: a cross-cultural perspective
McKearney, A., Prouska, R., Tungtakanpoung, M. and Opute, J. (2022). The influence of national culture on employee voice in small and medium enterprises: a cross-cultural perspective. Employee Relations. https://doi.org/10.1108/ER-04-2022-0187Journal article
Digital integration in physical retailing. How shoppers augment their own instore experience with a smartphone
Khan, K., Graham, C. and O'Rourke, G. (2022). Digital integration in physical retailing. How shoppers augment their own instore experience with a smartphone. International Conference on the Leadership and Management of Projects in the digital age (IC:LAMP 2022).Conference paper
Masculine men do not like feminine wording: the effectiveness of gendered wording in health promotion leaflets in the UK
Baxter, K., Czarnecka, B., Schivinski, B. and Massaro, M. (2022). Masculine men do not like feminine wording: the effectiveness of gendered wording in health promotion leaflets in the UK. PLoS ONE. 17 (10), p. e0273927. https://doi.org/10.1371/journal.pone.0273927Journal article
A Trend Towards Omni-Platform Retailing And Shopping Behaviours: Case Study Of Vietnamese Digital Retail Landscape In The Covid-19 Period
Nguyen, L.T.T., Bruce, M. and Luong, N. (2022). A Trend Towards Omni-Platform Retailing And Shopping Behaviours: Case Study Of Vietnamese Digital Retail Landscape In The Covid-19 Period. International Conference on Business and Finance. Ho Chi Minh City, Vietnam 27 - 28 Sep 2021 Labour Publishing House.Conference paper
AI Adaption Factors in Online Service
Lin, Q. and Tajvidi, R. (2022). AI Adaption Factors in Online Service. International Conference on the Leadership and Management of Projects in the digital age (IC:LAMP 2022). Applied Science University (ASU) Bahrain.Conference paper
Applying Flow Theory to Omnichannel Consumer Behaviour: A Systematic Literature Review
Nguyen, L.T.T., Graham, C., Luong, N. and Tran, M.K. (2022). Applying Flow Theory to Omnichannel Consumer Behaviour: A Systematic Literature Review. The 3rd International Conference on Marketing in the Connected Age (MICA). Da Nang City, Vietnam 01 - 01 Oct 2022 The Danang University of Economics.Conference paper
An authentic life and an authentic self – What we can learn from megachurches in promoting social inclusion
Tran, M. and Davies, A. (2022). An authentic life and an authentic self – What we can learn from megachurches in promoting social inclusion. The Academy of Marketing. University of Huddersfield, Huddersfield 04 - 07 Jul 2022Conference paper
A church without walls? How Megachurch Consumers-Congregants renegotiate the ritual space during COVID-19
Tran, M. and Davies, A. (2022). A church without walls? How Megachurch Consumers-Congregants renegotiate the ritual space during COVID-19. Consumer Culture Theory . Corvallis, Oregon 07 - 09 Jul 2022Conference presentation
Church Without Walls? Social Media as Ritual Carrier for Megachurch Congregants in the Renegotiation of Ritual Space
Tran, M. and Davies, A. (2022). Church Without Walls? Social Media as Ritual Carrier for Megachurch Congregants in the Renegotiation of Ritual Space. Consumer Culture Theory . Corvallis, Oregon 07 - 09 Jul 2022Conference paper
Antecedents of Multicultural Identity: The Role of Stereotypes and Need for Cognitive Closure
Ajeyomi, A., Moser, K. and Czarnecka, B. (2022). Antecedents of Multicultural Identity: The Role of Stereotypes and Need for Cognitive Closure. 2022 Annual Academy of Management. Academy of Management. https://doi.org/10.5465/AMBPP.2022.13955abstractConference paper
Communicating with culturally diverse and economically deprived communities to encourage adoption of environmentally friendly behaviours- the effectiveness of local versus global message framing and shocking images.
Czarnecka, B. and Baxter, K. (2022). Communicating with culturally diverse and economically deprived communities to encourage adoption of environmentally friendly behaviours- the effectiveness of local versus global message framing and shocking images. The International Congress on Public and Nonprofit Marketing. Braga, Portugal 07 - 08 Jul 2022Conference paper
The effectiveness of gendered wording in health promotion leaflet - exploratory experiment in four English-speaking countries: the UK, USA, Ireland and Canada.
Czarnecka, B., Baxter, Katherine, Basil, Debra, Guzman, Francisco and O'Neil, Claire (2022). The effectiveness of gendered wording in health promotion leaflet - exploratory experiment in four English-speaking countries: the UK, USA, Ireland and Canada. The International Congress on Public and Nonprofit Marketing. Braga, Portugal 07 - 08 Jul 2022Conference paper
Collaboration (and conflict) in the relations between Trade Unions and the Third Sector
Rigby, M. and Calavia, M.A.G. (2022). Collaboration (and conflict) in the relations between Trade Unions and the Third Sector. Ciriec Espana . (105), pp. 9-36. https://doi.org/10.7203/CIRIEC-E.105.24524Journal article
Green Human Resource Management: A new model of Human Resource Management in the aftermath of the Pandemic
Opute, P., Gutierrez-Broncano, S., Jimenez Estevez, P. and Rubio Andres, M. (2022). Green Human Resource Management: A new model of Human Resource Management in the aftermath of the Pandemic. in: Machado, C. and Paulo Davim, J. (ed.) Organisational Management in Post Pandemic Crisis Springer. pp. Pages 125-138Book chapter
Achieving channel leadership through B2B digital loyalty programs
Marjan, A., Graham, C. and Tajvidi, R. (2022). Achieving channel leadership through B2B digital loyalty programs. International Conference on the Leadership and Management of Projects in the digital age (IC:LAMP 2022). Applied Science University (ASU) Bahrain.Conference paper
The rhetorics of ‘agile’ and the practices of ‘agile working’: Consequences for the worker experience and uncertain implications for HR practice
Roper, I., Prouska, R. and Chatrakul Na Ayudhya, U. (2022). The rhetorics of ‘agile’ and the practices of ‘agile working’: Consequences for the worker experience and uncertain implications for HR practice. The International Journal of Human Resource Management. 33 (22), pp. 4440-4467. https://doi.org/10.1080/09585192.2022.2099751Journal article
Combining rank-size and k-means for clustering countries over the COVID-19 new deaths per million.
Cerqueti, R. and Ficcadenti, V. (2022). Combining rank-size and k-means for clustering countries over the COVID-19 new deaths per million. Chaos, Solitons and Fractals. 158, p. 111975. https://doi.org/10.1016/j.chaos.2022.111975Journal article
A rank-size approach to analyse soccer competitions and teams: the case of the Italian football league “Serie A"
Ficcadenti, V., Cerqueti, R. and Hosseini Varde'i, C. (2022). A rank-size approach to analyse soccer competitions and teams: the case of the Italian football league “Serie A". Annals of Operations Research. https://doi.org/10.1007/s10479-022-04609-3Journal article
Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model
Schivinski, B., Czarnecka, B., Pontes, N, Mao, W, De Vita, J and Stavropoulos, V (2022). Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model. Journal of Product & Brand Management. https://doi.org/10.1108/JPBM-05-2021-3468Journal article
Reply to Komatsu et al.: From local social mindfulness to global sustainability efforts?
Van Doesum, N., Murphy, Ryan O, Gallucci, Marcello, Aharonov-Majar, Efrat, Athenstaedt, U., Au, Wing Tung, Bai, L., Böhm, R., Bovina, I., Buchan, N., Chen, Xiao-Ping, Dumont, K., Engelmann, J., Eriksson, K., Euh, H., Fiedler, S., Friesen, J., Gächter, S., Garcia, Camilo, González, R., Graf, S., Growiec, K., Guimond, S., Hřebíčková, M., Immer-Bernold, Elizabeth, Joireman, Jeff, Karagonlar, G., Kawakami, K., Kiyonari, T., Kou, Yu, Kyrtsis, A., Lay, S., Leonardelli, G., Li, Norman P, Li, Y., Maciejovsky, B., Manesi, Zoi, Mashuri, A., Mok, A., Moser, K., Moták, L., Netedu, A., Platow, M., Raczka-Winkler, Karolina, Reinders Folmer, C., Reyna, C., Romano, A., Shalvi, S., Simão, C., Stivers, A., Strimling, Pontus, Tsirbas, Y., Utz, S., van der Meij, L., Waldzus, S., Wang, Yiwen, Weber, B., Weisel, O., Wildschut, T., Winter, F., Wu, J., Yong, J. and Van Lange, P. (2022). Reply to Komatsu et al.: From local social mindfulness to global sustainability efforts? Proceedings of the National Academy of Sciences of the United States of America. 119 (4), p. e2119303118. https://doi.org/2119303118Journal article
Solidarity in Action at a Time of Crisis: The Role of Employee Voice in Relation to Communication and Horizontal Solidarity Behaviour
Prouska, R., Nyfoudi, M., Psychogios, A., Szamosi, L.T. and Wilkinson, A. (2022). Solidarity in Action at a Time of Crisis: The Role of Employee Voice in Relation to Communication and Horizontal Solidarity Behaviour. British Journal of Management. https://doi.org/10.1111/1467-8551.12598Journal article
La majorite a toujours raison
Snijders, W. and Graham, C. La majorite a toujours raison. in: Snijders, W and Balusseau, V. (ed.) Mange ta soupe ! 20 experts internationaux aident les marques à bien grandir Dunod. pp. Chapitre 1Book chapter
Quantifying the target market for advertisers
Graham, C. and Kennedy, R. (2021). Quantifying the target market for advertisers. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.1986Journal article
Individualism/collectivism and perceived consumer effectiveness: The moderating role of global–local identities in a post‐transitional European economy
Czarnecka, B. and Schivinski, B. (2021). Individualism/collectivism and perceived consumer effectiveness: The moderating role of global–local identities in a post‐transitional European economy. Journal of Consumer Behaviour. 21 (2), pp. 180-196. https://doi.org/10.1002/cb.1988Journal article
Voice in context: An international comparative study of employee experience with voice in small and medium enterprises
Prouska, R., McKearney, A., Opute, J., Tungtakanpoung, M. and Brewster, C. (2021). Voice in context: An international comparative study of employee experience with voice in small and medium enterprises. The International Journal of Human Resource Management. 33 (15), pp. 3149-3174. https://doi.org/10.1080/09585192.2021.1925323Journal article
Variation in the timing of Covid-19 communication across universities in the UK.
Quiroz Flores, A., Liza, Farhana, Quteineh, Husam and Czarnecka, B. (2021). Variation in the timing of Covid-19 communication across universities in the UK. PLoS ONE. 16 (2), p. e0246391. https://doi.org/10.1371/journal.pone.0246391Journal article
Insights into philanthropy An investigation into motivations for UK charitable giving
Maple, P. (2021). Insights into philanthropy An investigation into motivations for UK charitable giving. PhD Thesis London South Bank University LSBU Business School https://doi.org/10.18744/lsbu.93w4zPhD Thesis
(In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach
Khan, N. R., Abedin, Z. U. and Ghouri, A. M. (2021). (In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach. The Lahore Journal of Business. 9 (2), pp. 79-108. https://doi.org/10.35536/ljb.2021.v9.i2.a4Journal article
The Mediating Role of Real-Time Information Between Location-Based User-Generated Content and Tourist Gift Purchase Intention
Khan, M. R., Khan, H. R., Vachkova, M. and Ghouri, A. M. (2021). The Mediating Role of Real-Time Information Between Location-Based User-Generated Content and Tourist Gift Purchase Intention. Advances in Hospitality and Tourism Research (AHTR). 9 (1), pp. 49-77. https://doi.org/10.30519/ahtr.799716Journal article
Corporate Social Responsibility Practices of Multinational Companies and Sustainable Development: An Economic Perspective
Khan, N.R., Ghouri, A. and Gul, I. (2021). Corporate Social Responsibility Practices of Multinational Companies and Sustainable Development: An Economic Perspective. in: Shahbaz, M., Soliman, A. and Ullah, S (ed.) Economic Growth and Financial DevelopmentBook chapter
Real-time information sharing, customer orientation, and the exploration of intra-service industry differences : Malaysia as an emerging market
Ghouri, A. M., Pervaiz, A., Haq, M. A., Mani, V., Arsenyan, G. and Meyer, M. (2021). Real-time information sharing, customer orientation, and the exploration of intra-service industry differences : Malaysia as an emerging market. Technological Forecasting and Social Change. 167. https://doi.org/10.1016/j.techfore.2021.120684Journal article
What Sort of Collective Bargaining is Emerging in Nigeria?
Opute, J. and Mahmoud, A. (2021). What Sort of Collective Bargaining is Emerging in Nigeria? Personnel Review. https://doi.org/10.1108/PR-12-2020-0872Journal article
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