Variation in the timing of Covid-19 communication across universities in the UK.

Journal article


Quiroz Flores, A., Liza, Farhana, Quteineh, Husam and Czarnecka, B. (2021). Variation in the timing of Covid-19 communication across universities in the UK. PLoS ONE. 16 (2), p. e0246391. https://doi.org/10.1371/journal.pone.0246391
AuthorsQuiroz Flores, A., Liza, Farhana, Quteineh, Husam and Czarnecka, B.
AbstractDuring the Covid-19 pandemic, universities in the UK used social media to raise awareness and provide guidance and advice about the disease to students and staff. We explain why some universities used social media to communicate with stakeholders sooner than others. To do so, we identified the date of the first Covid-19 related tweet posted by each university in the country and used survival models to estimate the effect of university-specific characteristics on the timing of these messages. In order to confirm our results, we supplemented our analysis with a study of the introduction of coronavirus-related university webpages. We find that universities with large numbers of students are more likely to use social media and the web to speak about the pandemic sooner than institutions with fewer students. Universities with large financial resources are also more likely to tweet sooner, but they do not introduce Covid-19 webpages faster than other universities. We also find evidence of a strong process of emulation, whereby universities are more likely to post a coronavirus-related tweet or webpage if other universities have already done so.
Keywords
Year2021
JournalPLoS ONE
Journal citation16 (2), p. e0246391
PublisherPublic Library of Science (PLoS)
ISSN1932-6203
Digital Object Identifier (DOI)https://doi.org/10.1371/journal.pone.0246391
https://doi.org/PONE-D-20-25560
Web address (URL)https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0246391
Publication dates
Print16 Feb 2021
Online16 Feb 2021
Publication process dates
Deposited19 Feb 2021
Accepted17 Jan 2021
Accepted author manuscript
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Open
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