Marketing, Tourism, Events and Hospitality

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School	Business

Latest research outputs

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Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty

Graham, C, Bennett, DR, Franke, K, Henfrey, C and Nagy-Hamada, M (2017). Double Jeopardy - 50 years on. Reviving a forgotten tool that still predicts brand loyalty. Australasian Marketing Journal. 25 (4), pp. 278-287. https://doi.org/10.1016/j.ausmj.2017.10.009

Journal article

Early-Career Marketing Practitioner Experiences of Ethics: Implications for Ethics Education

Peleg, A (2018). Early-Career Marketing Practitioner Experiences of Ethics: Implications for Ethics Education. Thesis London South Bank University School of Business https://doi.org/10.18744/LSBU.003294

Thesis

Earthquakes economic costs through rank-size laws

Ficcadenti, V and Cerqueti, R (2017). Earthquakes economic costs through rank-size laws. Journal of Statistical Mechanics: Theory and Experiment. 2017 (8), pp. 083401-083401. https://doi.org/10.1088/1742-5468/aa7ab7

Journal article

Edible High Town: Assessing the value of urban community gardens.

Czarnecka, B. and Deppe, K. (2023). Edible High Town: Assessing the value of urban community gardens. London London South Bank University.

Project report

Editorial: Employment sustainability and teaching/learning techniques in higher education institutions.

Ghouri, Arsalan Mujahid, Bhatti, Muhammad Awais and Juhari, Ariff Syah (2024). Editorial: Employment sustainability and teaching/learning techniques in higher education institutions. Frontiers in Psychology. 15, p. 1373916. https://doi.org/10.3389/fpsyg.2024.1373916

Journal article

Effect of industry 4 emerging technology on environmental sustainability of textile companies in Saudi Arabia: mediating role of green supply chain management

Bhatti, M.A., Aljoghaiman, A., Sundram, V.P.K. and Ghouri, A. (2023). Effect of industry 4 emerging technology on environmental sustainability of textile companies in Saudi Arabia: mediating role of green supply chain management. Management of Environmental Quality. https://doi.org/10.1108/MEQ-01-2023-0030

Journal article

Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model

Schivinski, B., Czarnecka, B., Pontes, N, Mao, W, De Vita, J and Stavropoulos, V (2022). Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model. Journal of Product & Brand Management. https://doi.org/10.1108/JPBM-05-2021-3468

Journal article

Emancipatory Ethical Social Media Campaigns: Fostering Relationship Harmony and Peace

Ghouri, A. M., Akhtar, P., Vachkova, M., Shahbaz, M., Tiwari, A.K. and Palihawadana, D. (2020). Emancipatory Ethical Social Media Campaigns: Fostering Relationship Harmony and Peace. Journal of Business Ethics. 164 (2), pp. 287-300. https://doi.org/10.1007/s10551-019-04279-5

Journal article

Embedding Employability Skills into the Marketing Curriculum; A Rationale & Description

Graham, C, FitzGerald, F and Peleg, A (2007). Embedding Employability Skills into the Marketing Curriculum; A Rationale & Description. Prime. 2 (2), pp. 25-38.

Journal article

Emotional appeals in UK business-to-business financial services advertisements

Mogaji, E, Czarnecka, B and Danbury, A (2018). Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing. 36 (1), pp. 208-227. https://doi.org/10.1108/IJBM-09-2016-0127

Journal article

Employee participation and representation in Central and Eastern Europe

Prouska, R., Avgoustaki, A., Psychogios, Alexandros and Wilkinson, Adrian (2019). Employee participation and representation in Central and Eastern Europe. Economic and Industrial Democracy. https://doi.org/10.1177/0143831x19887805

Journal article

Employment equality and diversity management in a Russian context

Colgan, F, McKearney, A, Bokovikova, E and Kosheleva, S (2014). Employment equality and diversity management in a Russian context. in: Klarsfeld, A (ed.) International Handbook on Diversity Management at Work Cheltenham Edward Elgar. pp. 217-240

Book chapter

Enhancing business performance through green human resource management practices: an empirical evidence from Malaysian manufacturing industry

Ghouri, A. M., Mani, V., Khan, M.R., Khan, N.R. and Srivastava, A.P. (2020). Enhancing business performance through green human resource management practices: an empirical evidence from Malaysian manufacturing industry. International Journal of Productivity and Performance Management. https://doi.org/10.1108/ijppm-11-2019-0520

Journal article

Enhancing Customer Satisfaction and Loyalty through Customer-Defined Market Orientation and Customer Inspiration: A Critical Literature Review

Khan, M. and Ghouri, A. M. (2018). Enhancing Customer Satisfaction and Loyalty through Customer-Defined Market Orientation and Customer Inspiration: A Critical Literature Review. International Business Education Journal. 11 (1), pp. 25-39. https://doi.org/10.37134/ibej.vol11.1.3.2018

Journal article

Enhancing inclusion and personal and professional development in Business education and learning using LEGO® Serious PlayTM.

Chapain, C., Tran, M.K., Evans, L and Tavoulari, A. Enhancing inclusion and personal and professional development in Business education and learning using LEGO® Serious PlayTM. Virtual education conference . Birmingham - Birmingham Business School 17 - 17 Sep 2020

Conference presentation

Enhancing Ministry & Improving Clergy Well-Being: Exploring the impact of Bowen’s Systems Coaching on the Work-Related Psychological Health of Clergy

Kissell, K, Moser, KS and Dubowski, J (2017). Enhancing Ministry & Improving Clergy Well-Being: Exploring the impact of Bowen’s Systems Coaching on the Work-Related Psychological Health of Clergy. British Psychological Society: Division of Counselling Psychology Annual Conference. Stratford Upon Avon, UK 07 - 08 Jul 2017

Conference paper

Enhancing Service-Oriented Behaviors in an Asian Business Context: Lessons From a Pakistani Bank

Fuchs, S, Prouska, R and Psychogios, A (2018). Enhancing Service-Oriented Behaviors in an Asian Business Context: Lessons From a Pakistani Bank. Human Resource Research. 2 (1), pp. 73-94. https://doi.org/10.5296/hrr.v2i1.12652

Journal article

Enhancing supply chain innovation and operational agility through knowledge acquisition from the social media: A microfoundational approach

Ghouri, A., Akhtar, P., Venkatesh, V.G., Ashraf, A., Arsenyan, G., Tarba, S.Y. and Khan, Z. (2023). Enhancing supply chain innovation and operational agility through knowledge acquisition from the social media: A microfoundational approach. IEEE Transactions on Engineering Management. https://doi.org/10.1109/TEM.2023.3316119

Journal article

Entrepreneurship and marketing in the film industry

Kerrigan, F., Ngan, E. and Shannon, R. (2020). Entrepreneurship and marketing in the film industry. in: Fillis, I. and Telford, N. (ed.) Handbook of Entrepreneurship and Marketing Edward Elgar. pp. 305–319

Book chapter

Entwicklung und Validierung einer neuen Skala zur Erfassung kollektiver arbeitsbezogener Wirksamkeitserwartungen

Moser, KS, Schaffner, D and Heinle, M (2005). Entwicklung und Validierung einer neuen Skala zur Erfassung kollektiver arbeitsbezogener Wirksamkeitserwartungen. Zeitschrift für Arbeits- und Organisationspsychologie. 49 (2), pp. 85-91.

Journal article

Erste Resultate zur Untersuchung der interdisziplinären ethischen Entscheidungsfindung in der Intensivmedizin in Schweizer und Rumänischen Spitälern

Moser, K. (2004). Erste Resultate zur Untersuchung der interdisziplinären ethischen Entscheidungsfindung in der Intensivmedizin in Schweizer und Rumänischen Spitälern . in: Baumann-Hölzle, R. (ed.) Leben um jeden Preis? Entscheidungsfindung in der Intensivmedizin Peter Lang. pp. 205-220

Book chapter

Estimating the value of passing trade from pedestrian density

Graham, C, Khan, K. and Ilyas, M (2017). Estimating the value of passing trade from pedestrian density. Journal of Retailing and Consumer Services. 46, pp. 103-111. https://doi.org/10.1016/j.jretconser.2017.10.005

Journal article

European Destination managers’ ambivalence towards the use of shocking advertising

Evans, A I, Adamo, G E and Czarnecka, B (2019). European Destination managers’ ambivalence towards the use of shocking advertising. in: Bigne, E and Rosengren, S (ed.) EAA Advances in Advertising Research Springer.

Book chapter

Exploring The Role Of Cyber Security Measures (Encryption, Firewalls, And Authentication Protocols) In Preventing Cyber-Attacks On E-Commerce Platforms

Ghouri, A. and Faisal Al Naim, A. (2023). Exploring The Role Of Cyber Security Measures (Encryption, Firewalls, And Authentication Protocols) In Preventing Cyber-Attacks On E-Commerce Platforms. International Journal of eBusiness And eGovernment Studies. 15 (1), pp. 444-469. https://doi.org/10.34109/ijebeg.2023150120

Journal article

FIERCE scent boosts mood and emotion to enhance brand assets

Bennett, DR, Graham, C and Basile, E (2015). FIERCE scent boosts mood and emotion to enhance brand assets. LSBU Research Summer School 2015. London South Bank University, London 07 Jul 2015 London South Bank University.

Conference poster

Footfall, attraction and conversion; a retail empirical generalisation

Graham, C (2017). Footfall, attraction and conversion; a retail empirical generalisation. Academy of Marketing. University of Hull 03 - 06 Jul 2017

Conference paper

Fostering an alumni “Give-Back” culture to help develop student self-esteem

Godfrey, M, Peleg, A and Graham, C (2016). Fostering an alumni “Give-Back” culture to help develop student self-esteem. Chartered Association of Business Schools Teaching and Learning. Aston University, Birmingham 25 - 30 Apr 2016

Conference paper

Fragmented Democracy and Employee Participation in Nigeria

Opute, J. (2019). Fragmented Democracy and Employee Participation in Nigeria. in: Koch, K. (ed.) International Comparative Employee Relations: The role of culture and language Edward Elgar.

Book chapter

Future Of Cluster Developments – Lessons From Energy Valley, The Netherlands

Manickam, ARS (2016). Future Of Cluster Developments – Lessons From Energy Valley, The Netherlands. PhD Thesis London South Bank University School of Business https://doi.org/10.18744/PUB.001803

PhD Thesis

Gendered wording and endorsers gender in UK

Czarnecka, B. (2019). Gendered wording and endorsers gender in UK .

Dataset

Gendered wording in Uk health communication semi-structured interviews

Czarnecka, B. (2018). Gendered wording in Uk health communication semi-structured interviews .

Dataset

Gendered wording in UK health promotion Study 3

Czarnecka, B. (2019). Gendered wording in UK health promotion Study 3.

Dataset

Global Consumer Culture Positioning: The Use of Global Consumer Culture Positioning Appeals Across Four European Countries

Czarnecka, B and Keles, S (2014). Global Consumer Culture Positioning: The Use of Global Consumer Culture Positioning Appeals Across Four European Countries. Journal of Euromarketing. 23 (3), pp. 59-67. https://doi.org/10.9768/0023.03.059

Journal article

Globalisation and HR practices in Africa: When culture refuses to make way for so-called universalistic perspectives

Opute, J., Hack-Polay, D. and Rahman, M. (2020). Globalisation and HR practices in Africa: When culture refuses to make way for so-called universalistic perspectives. International Journal of Business and Globalisation.

Journal article

Green Human Resource Management: A new model of Human Resource Management in the aftermath of the Pandemic

Opute, P., Gutierrez-Broncano, S., Jimenez Estevez, P. and Rubio Andres, M. (2022). Green Human Resource Management: A new model of Human Resource Management in the aftermath of the Pandemic. in: Machado, C. and Paulo Davim, J. (ed.) Organisational Management in Post Pandemic Crisis Springer. pp. Pages 125-138

Book chapter

Group Norms in Virtual Work: New Directions

Moser, K and Axtell, C (2016). Group Norms in Virtual Work: New Directions. 2016 Annual Meeting of the Academy of Management. Anaheim, California, USA 05 - 09 Aug 2016 https://doi.org/10.5465/AMBPP.2016.15106symposium

Conference paper

High Town Bag Research Report: A report examining the views of the residents in High Town about their local community

Czarnecka, B and Baxter, K (2018). High Town Bag Research Report: A report examining the views of the residents in High Town about their local community. London South Bank University. https://doi.org/10.18744/PUB.002661

Project report

How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers

Czarnecka, B. and Mogaji, E. (2019). How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing. https://doi.org/10.1108/IJBM-07-2019-0249

Journal article

How can we help novice child protection social workers to see situations like experienced practitioners? A randomised controlled trial evaluation of the ShadowBox™ method using pre-recorded video feedback

Whittaker, A., Moser, K., Harvey, D. and Brand, M. (2021). How can we help novice child protection social workers to see situations like experienced practitioners? A randomised controlled trial evaluation of the ShadowBox™ method using pre-recorded video feedback. Naturalistic Decision Making and Resilience Engineering Symposium 2021. Toulouse, France 20 - 24 Jun 2021 Naturalistic Decision Making.

Conference paper

How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses

Bennett, D., Saura, JR and Barbosa, B (2022). How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses. The Journal of Technology Transfer. https://doi.org/10.1007/s10961-022-09978-2

Journal article

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