Marketing, Tourism, Events and Hospitality
| Type | Division |
|---|---|
| School | Business |
Latest research outputs
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The Hazard of Oxycontin
Wright, M, Stern, P and Graham, C. (2019). The Hazard of Oxycontin. Australian & New Zealand Marketing Academy (ANZMAC 2019). Wellington, New Zealand 02 - 05 Dec 2019Conference paper
Marketing's 60/20 Pareto Law
Sharp, B., Romaniuk, J. and Graham, C. (2019). Marketing's 60/20 Pareto Law. SSRN Elsevier . https://doi.org/10.2139/ssrn.3498097Technical report
Studying Consumer Behavior in an Online Context: The Impact of the Evolution of the World Wide Web for New Avenues in Research
Moser, Karin and Martinez-Ruiz, Maria Pilar (2019). Studying Consumer Behavior in an Online Context: The Impact of the Evolution of the World Wide Web for New Avenues in Research. Frontiers in Psychology. 10 (2731). https://doi.org/https://www.doi.org/10.3389/fpsyg.2019.02731Journal article
Professional Status and Norm Violation in Email Collaboration
Axtell, C.M., Moser, K. and McGoldrick, J. (2019). Professional Status and Norm Violation in Email Collaboration. Team Performance Management. https://doi.org/10.1108/TPM-07-2019-0083Journal article
Perceptions of healthy eating and meanings of food amongst Polish immigrants in Luton – a qualitative study
Czarnecka, B. (2019). Perceptions of healthy eating and meanings of food amongst Polish immigrants in Luton – a qualitative study. London London South Bank University.Project report
How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers
Czarnecka, B. and Mogaji, E. (2019). How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing. https://doi.org/10.1108/IJBM-07-2019-0249Journal article
An effectual approach to online social networking in entrepreneurial marketing: an empirical research from small hospitality firms
Luong, N. and Owusu-Barnaby, A. (2019). An effectual approach to online social networking in entrepreneurial marketing: an empirical research from small hospitality firms. The 52nd Academy of Marketing. London 04 - 06 Jul 2019Conference paper
How to extract meaningful Insights from UGC: A Knowledge-Based Method applied to Education
Bennett, D., Saura, J.R. and Reyes, A. (2019). How to extract meaningful Insights from UGC: A Knowledge-Based Method applied to Education. Applied Sciences. 9 (21), p. 4603. https://doi.org/10.3390/app9214603Journal article
What can we learn from ancient sales ledgers?
Bennett, D. and Rabiei, A. (2019). What can we learn from ancient sales ledgers? Australian & New Zealand Marketing Academy (ANZMAC 2019). Wellington, New Zealand 02 - 05 Dec 2019Conference paper
Does Advertising campaign success in year 1 continue in year 2?
Bennett, D. and Berner, H. (2019). Does Advertising campaign success in year 1 continue in year 2? Australian & New Zealand Marketing Academy (ANZMAC 2019). Wellington, New Zealand 02 - 05 Dec 2019Conference paper
Why include the BOP in your international marketing strategy
Nagy, M., Bennett, D. and Graham, C. (2019). Why include the BOP in your international marketing strategy. International Marketing Review. https://doi.org/10.1108/IMR-03-2019-0097Journal article
European Destination managers’ ambivalence towards the use of shocking advertising
Evans, A I, Adamo, G E and Czarnecka, B (2019). European Destination managers’ ambivalence towards the use of shocking advertising. in: Bigne, E and Rosengren, S (ed.) EAA Advances in Advertising Research Springer.Book chapter
Varieties of crisis and working conditions: A comparative study between Greece and Serbia
Psychogios, A, Szamosi, L, Prouska, R and Brewster, C (2019). Varieties of crisis and working conditions: A comparative study between Greece and Serbia. European Journal of Industrial Relations. 26 (1). https://doi.org/10.1177/0959680119837101Journal article
A Three-Stage method for Data Text Mining: Using UGC in BusinessIntelligence Analysis
Bennett, D and Saura Lacárcel, JR (2019). A Three-Stage method for Data Text Mining: Using UGC in BusinessIntelligence Analysis. Symmetry. 11 (4), p. 519. https://doi.org/10.3390/sym11040519Journal article
Desirable Characteristics of the Human Resources Director
Gutierrez Broncano, S, Jimenez-Estevez, P, Opute, J and Pittendrigh, Q (2019). Desirable Characteristics of the Human Resources Director. in: Machado, C and Davim, J P (ed.) Management Science Foundations and Innovations Spain Springer.Book chapter
Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards, and beliefs about advertising
Czarnecka, B and Schivinski, B (2019). Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards, and beliefs about advertising. Journal of Global Marketing. https://doi.org/10.1080/08911762.2019.1600094Journal article
A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets
Nagy, M, Bennett, D and Graham, C (2019). A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets. EMAC 48th Annual Conference. Hamburg, Germany 28 - 31 May 2019Conference paper
Tourism Development Through the Sustainable Development Funding Scheme Within the Brecon Beacons National Park
Isaacs, E (2019). Tourism Development Through the Sustainable Development Funding Scheme Within the Brecon Beacons National Park. Journal of Tourism.Journal article
Premiumisation strategy as a way to grow
Graham, C, Nenycz-Thiel, M, Dawes, J and McColl, B (2019). Premiumisation strategy as a way to grow. Admap Magazine.Journal article
Think Category Not Brand to Break through at the Bottom-of-the-Pyramid (BOP)
Bennett, D, Nagy, M and Graham, C (2019). Think Category Not Brand to Break through at the Bottom-of-the-Pyramid (BOP). Academy of Marketing UK. London 02 - 04 Jul 2019Conference paper
Managing Project Sustainability: A Study of the Construction Industry in Hong Kong
Tam, G C K (2018). Managing Project Sustainability: A Study of the Construction Industry in Hong Kong. Prof Doc Thesis London South Bank University School of Business https://doi.org/10.18744/PUB.002741Prof Doc Thesis
Student Adoption Of Facebook Private Groups For Mobile Learning In Hong Kong
Lam, L (2018). Student Adoption Of Facebook Private Groups For Mobile Learning In Hong Kong. Prof Doc Thesis London South Bank University School of Business https://doi.org/10.18744/PUB.002738Prof Doc Thesis
High Town Bag Research Report: A report examining the views of the residents in High Town about their local community
Czarnecka, B and Baxter, K (2018). High Town Bag Research Report: A report examining the views of the residents in High Town about their local community. London South Bank University. https://doi.org/10.18744/PUB.002661Project report
Management of Diaspora Business: Issues and Learning
Opute, J (2018). Management of Diaspora Business: Issues and Learning. in: Hack-Polay, D and Siwale, J (ed.) African Diaspora Investment London Macmillan. pp. 189-207Book chapter
Behavioural Aspects and Value-Perception Dimensions in Hong Kong Luxury Residential Market
Yeung, SLS (2018). Behavioural Aspects and Value-Perception Dimensions in Hong Kong Luxury Residential Market. Prof Doc Thesis London South Bank University School of Business https://doi.org/10.18744/PUB.002690Prof Doc Thesis
Majority Report
Graham, C and Snijders, W (2018). Majority Report. in: Snijders, W (ed.) Eat Your Greens Kibworth Beauchamp Troubador Publishing Ltd.Book chapter
Stretched but not snapped: constitutional lessons from the 2010 coalition government in Britain
Barber, S (2014). Stretched but not snapped: constitutional lessons from the 2010 coalition government in Britain. Commonwealth and Comparative Politics. 52 (4), pp. 473-492. https://doi.org/10.1080/14662043.2014.959287Journal article
‘Westminster’s wingman’? Shadow chancellor as a strategic and coveted political role
Barber, S (2015). ‘Westminster’s wingman’? Shadow chancellor as a strategic and coveted political role. British Politics. 11 (2), pp. 184-204. https://doi.org/10.1057%2Fbp.2015.33Journal article
Work and Study Habits in the Interconnected Age: What It Means for Businesses of the Future
Bennett, DR, Pérez-Bustamante Yábar, D and Mercado-Idoeta, C (2015). Work and Study Habits in the Interconnected Age: What It Means for Businesses of the Future. in: Peris Ortiz, M (ed.) Education Tools for Entrepreneurship Springer. pp. 135-151Book chapter
The Effects of Acculturation to Global Consumer Culture on Impulsive Buying and Attitudes Towards Advertising in General
Czarnecka, B and Schivinski, B (2018). The Effects of Acculturation to Global Consumer Culture on Impulsive Buying and Attitudes Towards Advertising in General. in: Eisend, M (ed.) Advances in Advertising Research IX Springer. pp. 343Book chapter
Community Development, Tourism and the Sustainable Development Fund within the Brecon Beacons National Park
Isaacs, EM (2017). Community Development, Tourism and the Sustainable Development Fund within the Brecon Beacons National Park. PhD Thesis London South Bank University School of Law and Social Sciences https://doi.org/10.18744/PUB.001971PhD Thesis
Social responsibility and ethics
Peleg, A and Graham, C (2017). Social responsibility and ethics. in: Sharp, B (ed.) Marketing: Theory, Evidence, Practice Melbourne, Australia Oxford University Press (OUP). pp. 640-692Book chapter
Pricing and Discounting
Bennett, DR, Scriven, J and Dunn, S (2017). Pricing and Discounting. in: Sharp, B (ed.) Marketing, Theory, Evidence, Practice Australia Oxford University Press (OUP). pp. 300-330Book chapter
Future Of Cluster Developments – Lessons From Energy Valley, The Netherlands
Manickam, ARS (2016). Future Of Cluster Developments – Lessons From Energy Valley, The Netherlands. PhD Thesis London South Bank University School of Business https://doi.org/10.18744/PUB.001803PhD Thesis
Religiosity Effects on Employees in SMEs: An Islamic Country Perspective
Ghouri, A., Khan, N.R., Abdul Kareem, O.B. and Shahbaz, M. (2018). Religiosity Effects on Employees in SMEs: An Islamic Country Perspective. Journal of Enterprising Culture. 26 (02), pp. 85-111. https://doi.org/10.1142/s0218495818500048Journal article
Mobile Advertising Technology Acceptance Model (M-TAM): An Extension of TAM in Mobile Marketing Context
Haq, M. A. and Ghouri, A. M. (2018). Mobile Advertising Technology Acceptance Model (M-TAM): An Extension of TAM in Mobile Marketing Context. South Asian Journal of Management Sciences. 12 (2), pp. 188-209. https://doi.org/10.21621/sajms.2018122.05Journal article
Enhancing Customer Satisfaction and Loyalty through Customer-Defined Market Orientation and Customer Inspiration: A Critical Literature Review
Khan, M. and Ghouri, A. M. (2018). Enhancing Customer Satisfaction and Loyalty through Customer-Defined Market Orientation and Customer Inspiration: A Critical Literature Review. International Business Education Journal. 11 (1), pp. 25-39. https://doi.org/10.37134/ibej.vol11.1.3.2018Journal article
Survey dataset on Muslim's religiosity, Muslim personality and work behavior
Adnan, A.A.Z., Khan, N.R., Rosdi, S.A.B., Yunus, N.K.Y., Ghouri, A. and Haq, M.A. (2018). Survey dataset on Muslim's religiosity, Muslim personality and work behavior. Data in Brief. 21, pp. 1880-1885. https://doi.org/10.1016/j.dib.2018.10.169Journal article
Gendered wording in Uk health communication semi-structured interviews
Czarnecka, B. (2018). Gendered wording in Uk health communication semi-structured interviews .Dataset
The orchestra of ideas: Using music to enhance the ‘fuzzy front end’ phase of product innovation
Tran, M.K, Goulding, C. and Shiu, E. (2018). The orchestra of ideas: Using music to enhance the ‘fuzzy front end’ phase of product innovation. Journal of Business Research. 85, pp. 504-513. https://doi.org/10.1016/j.jbusres.2017.10.029Journal article
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