What Forms University? An Integrated Model from Syria

Journal article


Khalifa, B. and Mahmoud, A.B. (2015). What Forms University? An Integrated Model from Syria. Verslas: teorija ir praktika. 17 (1), pp. 46-55. https://doi.org/10.3846/btp.2016.560
AuthorsKhalifa, B. and Mahmoud, A.B.
Abstract

This study aims at developing and empirically testing an integrated model incorporating the factors that form university image in Syria. The study used a quantitative survey of students at Syrian universities. A pre-test of the questionnaire was undertaken using a convenient sample of 40 students. Thereafter, a sample of 259 students was used to test the model using structural equation modeling. The findings suggest word of mouth and faculty-individualized attention, one of service quality dimensions, as the antecedents of university image. Moreover, the findings reveal a positive effect of faculty-individualized attention and support staff helpfulness, as service quality dimensions, on student satisfaction. It is also found that student satisfaction positively affect word of mouth. This study is expected to help Syrian universities understand the key factors contributing to university image formation, and, therefore, strengthen their positions in the market. This study comes to be one of the first studies that attempt to understand how university image is formed.

Year2015
JournalVerslas: teorija ir praktika
Journal citation17 (1), pp. 46-55
PublisherVilnius Gediminas Technical University
ISSN1648-0627
Digital Object Identifier (DOI)https://doi.org/10.3846/btp.2016.560
Publication dates
Online28 Dec 2015
Publication process dates
Deposited04 Sep 2023
Publisher's version
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Open
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