Email is Evil! Behavioural Responses towards Permission-based Direct Email Marketing and Gender Differences
Journal article
Mahmoud, A.B., Grigoriou, N., Fuxman, L., Hack-Polay, D., Mahmoud, F.B., Yafi, E. and Tehseen, S. (2019). Email is Evil! Behavioural Responses towards Permission-based Direct Email Marketing and Gender Differences. Journal of Research in Interactive Marketing. 13 (2). https://doi.org/10.1108/jrim-09-2018-0112
Authors | Mahmoud, A.B., Grigoriou, N., Fuxman, L., Hack-Polay, D., Mahmoud, F.B., Yafi, E. and Tehseen, S. |
---|---|
Abstract | Purpose Design/methodology/approach Findings Research limitations/implications Practical implications Originality/value |
Keywords | Direct email marketing; Permission-based direct email marketing; Gender; Middle East; Arab countries; Structural equation modelling |
Year | 2019 |
Journal | Journal of Research in Interactive Marketing |
Journal citation | 13 (2) |
Publisher | Emerald |
ISSN | 2040-7122 |
Digital Object Identifier (DOI) | https://doi.org/10.1108/jrim-09-2018-0112 |
Web address (URL) | https://www.researchgate.net/publication/331534822_Email_is_Evil_Behavioural_Responses_towards_Permission-based_Direct_Email_Marketing_and_Gender_Differences |
Publication dates | |
Online | 06 Jun 2019 |
Publication process dates | |
Deposited | 23 Oct 2023 |
Accepted author manuscript | License File Access Level Open |
https://openresearch.lsbu.ac.uk/item/94w13
Download files
49
total views50
total downloads0
views this month0
downloads this month