Entrepreneurial Marketing Intentions and Behaviours among Students: Investigating the Roles of Entrepreneurial Skills, Entrepreneurial Self-efficacy, and Family Business Exposure
Mahmoud, A.B., Berman, A., Reisel, W.D., Fuxman, L., Grigoriou, N. and Tehseen, S. (2023). Entrepreneurial Marketing Intentions and Behaviours among Students: Investigating the Roles of Entrepreneurial Skills, Entrepreneurial Self-efficacy, and Family Business Exposure. International Review of Entrepreneurship. 21 (1).
|Authors||Mahmoud, A.B., Berman, A., Reisel, W.D., Fuxman, L., Grigoriou, N. and Tehseen, S.|
This study investigates the relationships between entrepreneurial skills (ES), entrepreneurial self-efficacy (ESE), entrepreneurial marketing intentions (EMI), and entrepreneurial marketing behaviours (EMB) of university students while considering the influence of family business exposure as a moderating factor. A sample of 149 Malaysian university students was analysed using partial least square structural equation modelling (PLS-SEM) to assess the roles of ES, ESE, and EMI in predicting EMB. Our findings reveal that EMI partially mediates the effects of ES and ESE on EMB. In addition, having a family-owned business background did not affect the relationships in our model. However, students with friends involved in family businesses exhibited significantly higher levels of EMB due to acquired entrepreneurial skills than those without such connections.
|Keywords||Entrepreneurial marketing, entrepreneurial skills, entrepreneurial self-efficacy,business education, reference group, social influence|
|Journal||International Review of Entrepreneurship|
|Journal citation||21 (1)|
|Publication process dates|
|Deposited||24 Aug 2023|
|Accepted author manuscript|
File Access Level
Accepted author manuscript
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