Entrepreneurial Marketing Intentions and Behaviours among Students: Investigating the Roles of Entrepreneurial Skills, Entrepreneurial Self-efficacy, and Family Business Exposure

Journal article


Mahmoud, A.B., Berman, A., Reisel, W.D., Fuxman, L., Grigoriou, N. and Tehseen, S. (2023). Entrepreneurial Marketing Intentions and Behaviours among Students: Investigating the Roles of Entrepreneurial Skills, Entrepreneurial Self-efficacy, and Family Business Exposure. International Review of Entrepreneurship. 21 (1), pp. 123-148.
AuthorsMahmoud, A.B., Berman, A., Reisel, W.D., Fuxman, L., Grigoriou, N. and Tehseen, S.
Abstract

This study investigates the relationships between entrepreneurial skills (ES), entrepreneurial self-efficacy (ESE), entrepreneurial marketing intentions (EMI), and entrepreneurial marketing behaviours (EMB) of university students while considering the influence of family business exposure as a moderating factor. A sample of 149 Malaysian university students was analysed using partial least square structural equation modelling (PLS-SEM) to assess the roles of ES, ESE, and EMI in predicting EMB. Our findings reveal that EMI partially mediates the effects of ES and ESE on EMB. In addition, having a family-owned business background did not affect the relationships in our model. However, students with friends involved in family businesses exhibited significantly higher levels of EMB due to acquired entrepreneurial skills than those without such connections.

KeywordsEntrepreneurial marketing, entrepreneurial skills, entrepreneurial self-efficacy,business education, reference group, social influence
Year2023
JournalInternational Review of Entrepreneurship
Journal citation21 (1), pp. 123-148
PublisherSenate Hall
ISSN1649-2269
Web address (URL)https://www.senatehall.com/entrepreneurship?article=740
Publication dates
Print2023
Publication process dates
AcceptedJun 2023
Deposited24 Aug 2023
Accepted author manuscript
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