Supereye: smart advertisement insertion for online video streaming

Journal article

Bulkan, U., Dagiuklas, A. and Iqbal, M. (2022). Supereye: smart advertisement insertion for online video streaming. Multimedia Tools and Applications. https://doi.org/10.1007/s11042-022-13469-9
AuthorsBulkan, U., Dagiuklas, A. and Iqbal, M.
Abstract

Without any doubt, state of art advertisement insertion mechanisms along with the requested video content has emerged to be the most crucial part of online video delivery ecosystems. There are several widely deployed methods which have been used since the first days of video streaming such as tag word matching between video content versus advertisement content along with manual matching-based approaches. Conventional but non-scalable and context independent methods cannot fulfil the requirements of an online video platform when there are several millions of user generated videos along with premium content and advertisement of varying production quality. In such environment, a content aware advertisement insertion framework is required based on object recognition, machine learning and artificial intelligence to understand the context of the video and match appropriate advertisement and stitch the advertisement at the most convenient moment of the target video content. In this paper, SuperEye; a deployment ready, content aware, scalable, distributed advertisement insertion framework for a 5G oriented online video platform is designed and developed. The foundational object analyzing mechanism of the underlying system examine each particular context that is part of the wider video and advertisement catalogue using object recognition while generating a time-lapse map of all objects that are detected through the video. Based upon this information, the framework matches the most significant object that is detected for a particular interval and associates the advertisement with similar properties. Additionally, this novel technique does not require any watch history or personalized data related to the user, but primarily interested in only the current requested content information. Therefore, this framework can work along with any type of recommendation engine or rank based association algorithm. The proposed framework is independent of the user information and regarding the subjective user results collected, successful video to ad match ratios of SuperEye significantly exceed the current implementations of YouTube, Vimeo and DailyMotion.

KeywordsOnline Video Streaming, Advertisement Insertion, Object Detection, Object Recognition, Behavior Detection, Quality of Experience
Year2022
JournalMultimedia Tools and Applications
PublisherSpringer
ISSN1573-7721
Digital Object Identifier (DOI)https://doi.org/10.1007/s11042-022-13469-9
Publication dates
Print03 Sep 2022
Publication process dates
Accepted13 Jul 2022
Deposited19 Oct 2022
Accepted author manuscript
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Open
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Bulkan, U., Dagiuklas, A. and Iqbal, M. (2019). Modelling quality of experience for online video advertisement insertion. IEEE Transactions on Broadcasting. https://doi.org/10.1109/TBC.2020.2965064
Lightweight Computation to Robust Cloud Infrastructure for Future Technologies (Workshop Paper)
Shahzadi, S., Iqbal, M., Wang, X., Ubakanma, G., Dagiuklas, A. and Tchernykh, A. (2019). Lightweight Computation to Robust Cloud Infrastructure for Future Technologies (Workshop Paper). Wang, Xinheng, Gao, Honghao, Iqbal, Muddesar and Min, Geyong (ed.) CollaborateCom 2019 - 15th EAI International Conference on Collaborative Computing: Networking, Applications and Worksharing. London 19 - 22 Nov 2019 Springer. pp. 3-11
Energy-Aware IP Routing over SDN
Ghosh, S, Dagiuklas, T and Iqbal, M (2019). Energy-Aware IP Routing over SDN. IEEE Global Communications Conference (GLOBECOM). Abu Dhabi, United Arab Emirates, United Arab Emirates 09 - 13 Dec 2018 Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.1109/GLOCOM.2018.8647764
Context aware ontology‐based hybrid intelligent framework for vehicle driver categorization
Sarwar, S., Zia, S., Ul Qayyum, Z., Iqbal, M., Safyan, M., Mumtaz, S. and García‐Castro, R. (2019). Context aware ontology‐based hybrid intelligent framework for vehicle driver categorization. Transactions on Emerging Telecommunications Technologies. https://doi.org/10.1002/ett.3729
Load-Balancing for Edge QoE-Based VNF Placement for OTT Video Streaming
Bulkan, U, Iqbal, M and Dagiuklas, T (2019). Load-Balancing for Edge QoE-Based VNF Placement for OTT Video Streaming. IEEE Globecom Workshops (GC Wkshps). Abu Dhabi, United Arab Emirates, United Arab Emirates 09 - 13 Dec 2018 Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.1109/GLOCOMW.2018.8644214
Mitigating MAC Layer Performance Anomaly of Wi-Fi Networks through Adaptable Channelization
Hussain, A, Safyan, M, Sarwar, S, Ul, QZ, Iqbal, M and Saqib, NA (2019). Mitigating MAC Layer Performance Anomaly of Wi-Fi Networks through Adaptable Channelization. Proceedings of ISP RAS. 31 (2), pp. 53-66. https://doi.org/10.15514/ISPRAS-2019-31(2)-5
Graphs Resemblance based Software Birthmarks through Data Mining for Piracy Control
Sarwar, S., Ul Qayyum, Z., Safyab, M., Iqbal, M. and Mahmood, Y. (2019). Graphs Resemblance based Software Birthmarks through Data Mining for Piracy Control. Programming and Computer Software. 45 (8), pp. 581-589. https://doi.org/10.1134/S0361768819080152
Privacy and security for resource-constrained IOT devices and networks: Research challenges and opportunities
Li, S., Song, H. and Iqbal, M. (2019). Privacy and security for resource-constrained IOT devices and networks: Research challenges and opportunities. Sensors. 19 (8), p. 1935. https://doi.org/10.3390/s19081935
Social Relationships and Temp-Spatial Behaviors Based Community Discovery to Improve Cyber Security Practices
Cao, J., Weijia, L., Cao, B., Wang, P., Shancang, L., Liu, B. and Iqbal, M. (2019). Social Relationships and Temp-Spatial Behaviors Based Community Discovery to Improve Cyber Security Practices. IEEE Access. https://doi.org/10.1109/ACCESS.2019.2931937
Graphs Resemblance based Software Birthmarks through Data Mining for Piracy Control
Sarwar, S., Ul Qayyum, Z., Safyan, M., Iqbal, M. and Mahmood, Y. (2019). Graphs Resemblance based Software Birthmarks through Data Mining for Piracy Control. Proceedings of the Institute for System Programming. 31 (2), pp. 171-186. https://doi.org/10.15514/ISPRAS-2019-31(2)-12
Co-Operative and Hybrid Replacement Caching for Multi-Access Mobile Edge Computing
Ugwuaynyi, E.E., Ghosh, S., Iqbal, M., Dagiuklas, A., Mumtaz, S. and Al-Dulaimi, A. (2019). Co-Operative and Hybrid Replacement Caching for Multi-Access Mobile Edge Computing. 2019 European Conference on Networks and Communications (EuCNC). Valencia, Spain 18 - 21 Jun 2019 Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.1109/EuCNC.2019.8801991
Reliable Data Analysis through Blockchain based Crowdsourcing in Mobile Ad-hoc Cloud
Rasool, S, Iqbal, M, Dagiuklas, T, Ul Qayyum, Z and Shancang, L (2019). Reliable Data Analysis through Blockchain based Crowdsourcing in Mobile Ad-hoc Cloud. Mobile Networks and Applications. 25, pp. 153-163. https://doi.org/10.1007/s11036-019-01221-x
Predicting quality of experience for online video service provisioning
Bulkan, U. and Dagiuklas, A. (2019). Predicting quality of experience for online video service provisioning. Multimedia Tools and Applications. 78, p. 18787–18811. https://doi.org/10.1007/s11042-019-7164-9
Ontology Evolution for Personalized and Adaptive Activity Recognition
Safyan, M, Ul Qayyum, Z, Sarwar, S, Iqbal, M, Castro, R G and Al-Dulaimi, A (2019). Ontology Evolution for Personalized and Adaptive Activity Recognition. IET Wireless Sensor Systems. https://doi.org/10.1049/iet-wss.2018.5209
Optimal Haptic Communications over Nanonetworks for E-Health Systems
Feng, L, Ali, A, Iqbal, M, Bashir, A K, Hussain, S A and Pack, S (2019). Optimal Haptic Communications over Nanonetworks for E-Health Systems. IEEE Transactions on Industrial Informatics. https://doi.org/10.1109/TII.2019.2902604
Local Experts Finding using User Comments in Location-based Social Networks
Cao, J, Yang, Y, Cao, B, Xue, L, Li, S, Iqbal, M and Mumtaz, S (2019). Local Experts Finding using User Comments in Location-based Social Networks. Transactions on Emerging Telecommunications Technologies. 30 (9). https://doi.org/10.1002/ett.3600
Evolution of Orchestration Towards 5G
Kassai, K., Ghosh, S and Dagiuklas, A (2019). Evolution of Orchestration Towards 5G. Journal of Communication. 14 (12). https://doi.org/10.12720/jcm.14.12.1134-1140
BlueArch – An implementation of 5G Testbed
Ghosh, S, Ugwuanyi, E, Dagiuklas, A and Iqbal, M (2019). BlueArch – An implementation of 5G Testbed. Journal of Communication. https://doi.org/10.12720/jcm.14.12.1110-1118
Video surveillance systems-current status and future trends
Tsakanikas, V. and Dagiuklas, A. (2018). Video surveillance systems-current status and future trends. Computers and Electrical Engineering. 70, pp. 736-753. https://doi.org/10.1016/j.compeleceng.2017.11.011
VFCSIM: A simulation framework for real-time multi-service Virtual Function Chains deployment
Tsakanikas, V. and Dagiuklas, A. (2018). VFCSIM: A simulation framework for real-time multi-service Virtual Function Chains deployment. IEEE Global Communications Conference (GLOBECOM). Abu Dhabi, United Arab Emirates, United Arab Emirates 09 - 13 Dec 2018 Institute of Electrical and Electronics Engineers (IEEE).
Ontology Based e-Learning Systems: A Step towards Adaptive Content Recommendation
Sarwar, S, García-Castro, R, Qayyum, Z, Safyan, M, Munir, F and Iqbal, M (2018). Ontology Based e-Learning Systems: A Step towards Adaptive Content Recommendation. International Journal of Information and Education Technology. 8 (10), pp. 700-705. https://doi.org/10.18178/ijiet.2018.8.10.1125
Autonomous, Seamless and Resilience Carrier Cloud Brokerage Solution for Business Contingencies during Disaster Recovery
Shahzadi, S, Ubakanma, G, Iqbal, M and Dagiuklas, T (2018). Autonomous, Seamless and Resilience Carrier Cloud Brokerage Solution for Business Contingencies during Disaster Recovery. IEEE International Conference on High Performance Computing and Communication (HPCC). Exeter, UK 28 - 30 Jun 2018 Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.1109/HPCC/SmartCity/DSS.2018.00174
Feasibility of Serverless Cloud Services for Disaster Management Information Systems
Asghar, T, Rasool, S, Iqbal, M, Qayyum, Z, Noor Mian, A and Ubakanma, G (2018). Feasibility of Serverless Cloud Services for Disaster Management Information Systems. IEEE International Conference on High Performance Computing and Communication (HPCC). Exeter, UK 28 - 30 Jun 2018 Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.1109/HPCC/SmartCity/DSS.2018.00175
On the Modelling of CDNaaS Deployment
Bulkan, U, Dagiuklas, T and Iqbal, M (2018). On the Modelling of CDNaaS Deployment. Multimedia Tools and Applications. 78, pp. 6805-6825. https://doi.org/10.1007/s11042-018-6441-3
Reliable Resource Provisioning using Bankers’ Deadlock Avoidance Algorithm in MEC for Industrial IoT
Ugwuanyi, EE, Ghosh, S, Iqbal, M and Dagiuklas, T (2018). Reliable Resource Provisioning using Bankers’ Deadlock Avoidance Algorithm in MEC for Industrial IoT. IEEE Access. 6. https://doi.org/10.1109/ACCESS.2018.2857726
Quality of Service Provisioning for Heterogeneous Services in Cognitive Radio-enabled Internet of Things
Ali, A, Feng, L, Bashir, AK, Shaker, SH, Ahmed, SH, Iqbal, M and Raja, G (2018). Quality of Service Provisioning for Heterogeneous Services in Cognitive Radio-enabled Internet of Things. IEEE Transactions on Network Science and Engineering. https://doi.org/10.1109/TNSE.2018.2877646
On the Load Balancing of Edge Computing resources for on-line video delivery
Bulkan, U., Dagiuklas, A., Iqbal, M, Saidul Huq, M, Al-Dulaimi, A and Rodriguez, J (2018). On the Load Balancing of Edge Computing resources for on-line video delivery. IEEE Access. 6 (2018), pp. 73916-73927. https://doi.org/10.1109/ACCESS.2018.2883319
Communication device and method for achieving multi-protocol interoperability
Wang, X and Iqbal, M (2017). Communication device and method for achieving multi-protocol interoperability.
Multiprotocol interoperation communication device and method (Patent Application CN 105704125 A)
Wang, X and Iqbal, M (2016). Multiprotocol interoperation communication device and method (Patent Application CN 105704125 A).
Mobile Edge Computing Potential in Making Cities Smarter
Taleb, T, Dutta, S, Ksentini, A, Iqbal, M and Flinck, H (2017). Mobile Edge Computing Potential in Making Cities Smarter. IEEE Communications Magazine. 55 (3). https://doi.org/10.1109/MCOM.2017.1600249CM
A Novel Mobility-Aware Playout Algorithm for VoIP Services
Lykourgiotis, A, Kotsopoulos, S and Dagiuklas, A. (2017). A Novel Mobility-Aware Playout Algorithm for VoIP Services. Wireless Personal Communications. 96 (2), pp. 2427-2446. https://doi.org/10.1007/s11277-017-4305-1
An Efficient Channel Access Scheme for Vehicular Ad-hoc Networks
Hussain, S, Iqbal, M, Saeed, A, Raza, I, Raza, H, Ali, A, Bashir, A and Baig, A (2017). An Efficient Channel Access Scheme for Vehicular Ad-hoc Networks. Mobile Information Systems. 2 (4), pp. 1473-1477.
Infrastructure as a Service (IaaS): A Comparative Performance Analysis of Open-Source Cloud Platforms
Iqbal, M and Dagiuklas, T (2017). Infrastructure as a Service (IaaS): A Comparative Performance Analysis of Open-Source Cloud Platforms. The International Workshop on Computer-Aided Modeling Analysis and Design of Communication Links and Networks (CAMAD). Lund, Sweden. 21 May - 19 Jun 2017
Context-Aware Personalized Activity Modeling in Concurrent Environment
Safyan, M, Zia, Q, Sarwar, S, Iqbal, M and Ahmed, M (2017). Context-Aware Personalized Activity Modeling in Concurrent Environment. 2017 IEEE International Conference on Internet of Things (iThings) and IEEE Green Computing and Communications (GreenCom) and IEEE Cyber, Physical and Social Computing (CPSCom) and IEEE Smart Data (SmartData). Exeter UK 21 - 23 Jun 2017 Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.1109/iThings-GreenCom-CPSCom-SmartData.2017.150
Predicting Quality Of Experience For Online Video Systems Using Machine Learning
Dagiuklas, T and Bulkan, U (2017). Predicting Quality Of Experience For Online Video Systems Using Machine Learning. 19th IEEE International Workshop on Multimedia Signal Processing. Luton 16 - 18 Oct 2017 Institute of Electrical and Electronics Engineers (IEEE).
Edu-Cloud: On-the-fly Employability Skills as a Service
Shahzadi, S, Iqbal, M and Dagiuklas, T (2017). Edu-Cloud: On-the-fly Employability Skills as a Service. Computer Applications in Engineering Education. 26 (2), pp. 314-325. https://doi.org/10.1002/cae.21886
IoTA: IoT Automated SIP-based Emergency Call Triggering System for general eHealth purposes
Andriopoulou, F, Orphanoudakis, T and Dagiuklas, A. (2017). IoTA: IoT Automated SIP-based Emergency Call Triggering System for general eHealth purposes. 13th IEEE International Conference on Wireless and Mobile Computing, Networking and Communications. Rome 09 - 11 Oct 2017 Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.1109/WiMOB.2017.8115830
Multi-Access Edge Computing: Open issues, Challenges and Future Perspective
Shahzadi, S, Iqbal, M, Dagiuklas, T and Qayyum, Z (2017). Multi-Access Edge Computing: Open issues, Challenges and Future Perspective. Journal of Cloud Computing : Advances, Systems and Applications. 6 (1). https://doi.org/10.1186/s13677-017-0097-9
End-to-end quality aware optimization for multimedia clouds
Athanasopoulos, D, Politis, I, Lykourgiotis, A, Tselios, C and Dagiuklas, A. (2016). End-to-end quality aware optimization for multimedia clouds. IEEE International Conference on Telecommunications and Multimedia. Heraklion, Greece 25 - 27 Jul 2016 Institute of Electrical and Electronics Engineers (IEEE).
V2I Applications in Highways: How RSU Dimensioning Can Improve Service Delivery
Charalampopoulos, G, Dagiuklas, T and Chrysikos, T (2016). V2I Applications in Highways: How RSU Dimensioning Can Improve Service Delivery. 2nd International Conference on Telecommunications (ICT). Thessaloniki, Greece 16 - 18 May 2016 London South Bank University.
Non-Conforming Behavior Detection for VoIP-Based Network Systems
Galiotos, P, Anagnostopoulos, C, Dagiuklas, T and Kotsopoulos, S (2016). Non-Conforming Behavior Detection for VoIP-Based Network Systems. IEEE International Conference on Communications. Kuala Lumpur, Malaysia 23 - 27 May 2016 Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.1109/ICC.2016.7511103
Techno-economic analysis for the deployment of PPDR services over 4G/4G+ Networks
Chrysikos, T, Galiotos, P, Dagiuklas, A. and Kotsopoulos, S (2016). Techno-economic analysis for the deployment of PPDR services over 4G/4G+ Networks. IEEE International Conference on Telecommunications and Multimedia. Heraklion, Greece 25 - 27 Jul 2016 Institute of Electrical and Electronics Engineers (IEEE).
EMYNOS: Next Generation Emergency Communication
Markakis, E, Lykourgiotis, A, Politis, I, Dagiuklas, T. and Rebahi, Y (2016). EMYNOS: Next Generation Emergency Communication. IEEE Communications Magazine. 55 (1), pp. 139-145. https://doi.org/10.1109/MCOM.2017.1600284CM
Integrating IoT and Fog Computing for Healthcare Service Delivery
Andriopoulou, F, Dagiuklas, T. and Orphanoudakis, T (2016). Integrating IoT and Fog Computing for Healthcare Service Delivery. in: Keramidas, G, Voros, N and Hübner, M (ed.) Components and Services for IoT Platforms: Paving the Way for IoT Standards Springer. pp. 213-232
Wireless Information-Theoretic Security: Theoretical analysis & experimental measurements with multiple eavesdroppers in an outdoor obstacle-dense MANET
Chrysikos, T, Birkos, K, Dagiuklas, A. and Kotsopoulos, S (2016). Wireless Information-Theoretic Security: Theoretical analysis & experimental measurements with multiple eavesdroppers in an outdoor obstacle-dense MANET. Physical Communication. https://doi.org/10.1016/j.phycom.2016.11.003