The cross-cultural training needs of football coaches

Journal article


Borges, M., Rosado, A., Lobinger, B., Freitas, F. and De Oliveira, R. (2023). The cross-cultural training needs of football coaches. International Sport Coaching Journal.
AuthorsBorges, M., Rosado, A., Lobinger, B., Freitas, F. and De Oliveira, R.
Abstract

The ability to interact and communicate effectively in different cultural contexts has never been more relevant for football coaches because cultural diversity in football has increased in the past decades. Yet, there is a reduced number of institutions that are currently offering cultural training to coaches and it is unknown whether coaches feel the need for such training. This study aimed to explore the cross-cultural training needs of 115 football coaches with national and/or international experience (M = 13.4 years; SD = 8.53). To maximise recruitment reach, an online survey with open-ended questions was used followed by a qualitative thematic analysis. There were four master themes: Cross-cultural training needs in the global football market; Cross-cultural awareness is important in football; Football-specific cultural training; Training by migrant coaches, no matter how. Most coaches perceived a benefit from cultural training in preparation for international appointments, but some felt that coaches already had cultural awareness because they manage individuals and adjust easily to different cultures. Preferences were shown for cross-cultural training delivered by migrant coaches and with a football-specific focus. This is the first study to explore the perceptions of football coaches about cross-cultural awareness and training needs and provides insights to providers of coach education.

KeywordsEmigration, Manager, Soccer, Cultural Diversity, Transnationalism
Year2023
JournalInternational Sport Coaching Journal
PublisherHuman Kinetics
ISSN2328-9198
Publication process dates
Accepted16 Jan 2023
Deposited20 Jan 2023
Accepted author manuscript
License
File Access Level
Open
Additional information

Manuscript has been accepted but not published:
Accepted author manuscript version reprinted, by permission, from International Sport Coaching Journal, 2023 (ahead of print). © Human Kinetics, Inc.

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