Foreign coaches viewed through media discourse

Journal article


Borges, M., Rosado, A. and De Oliveira, R. (2022). Foreign coaches viewed through media discourse. Sports Coaching Review. https://doi.org/10.1080/21640629.2022.2077519
AuthorsBorges, M., Rosado, A. and De Oliveira, R.
Abstract

The main focus of the present research is to investigate the media discourse about foreign coaches. This study explores the perspectives of host and donor countries through their media discourse, using the theoretical lens of established and outsiders. A media analysis was used to investigate how foreign coaches were represented in the media. Multiple sources were cross-referenced to capture the media and public opinions prior to, during and after national and international sport events. We found 257 media texts published between April 2012 and August 2014, in four different languages. The results showed the polarisation of the media discourse with foreign coaches either portrayed as instrumental for sport development and success, or stigmatised as unsuccessful mercenaries with no attachment to the host country. . These results highlight the importance of cultural awareness and media training especially for coaches dealing with the media of a host country.

KeywordsTourism, Leisure and Hospitality Management; Social Sciences (miscellaneous); Business and International Management
Year2022
JournalSports Coaching Review
PublisherInforma UK Limited
ISSN2164-0629
2164-0637
Digital Object Identifier (DOI)https://doi.org/10.1080/21640629.2022.2077519
Web address (URL)https://doi.org/10.1080/21640629.2022.2077519
Funder/ClientFundação para a Ciência e a Tecnologia
Publication dates
Print15 May 2022
Online15 May 2022
Publication process dates
Accepted06 May 2022
Deposited23 May 2022
Publisher's version
License
File Access Level
Open
Page range1-22
Permalink -

https://openresearch.lsbu.ac.uk/item/8zxx6

Download files


Publisher's version
21640629.2022 (1).pdf
License: CC BY 4.0
File access level: Open

  • 30
    total views
  • 5
    total downloads
  • 15
    views this month
  • 2
    downloads this month

Export as

Related outputs

Cultural intelligence in sport: An examination of football coaches’ cross-cultural training needs
Borges, M., Rosado, A., Lobinger, B., Freitas, F and De Oliveira, R. (2022). Cultural intelligence in sport: An examination of football coaches’ cross-cultural training needs. German Journal of Exercise and Sport Research. https://doi.org/10.1007/s12662-022-00825-y
Passing Networks: An Examination of the Prevalence of Positions in Positional Attack in Handball
Borges, M. and Seeley, J. (2022). Passing Networks: An Examination of the Prevalence of Positions in Positional Attack in Handball. The 9th International Performance Analysis Workshop and Conference & 5th IACSS Conference. Vienna 30 - 31 Aug 2021 Springer. https://doi.org/10.1007/978-3-030-99333-7_8
What makes young people get involved with street gangs in London? A study of the perceived risk factors
Annan, L., Gaoua, N., Mileva, K. and Borges, M. (2021). What makes young people get involved with street gangs in London? A study of the perceived risk factors. Journal of Community Psychology. https://doi.org/10.1002/jcop.22767
Portuguese football coaches’ migration: Patterns and networks in 2009-2013
Borges, M., Freitas, F., Rosado, A. and De Oliveira, R. (2020). Portuguese football coaches’ migration: Patterns and networks in 2009-2013. Sociología del Deporte. 1 (2), pp. 37-48. https://doi.org/10.46661/socioldeporte.5098
Coaches’ migration: a qualitative analysis of recruitment, motivations and experiences
Borges, M, Rosado, A, de Oliveira, RF and Freitas, F (2014). Coaches’ migration: a qualitative analysis of recruitment, motivations and experiences. Leisure Studies. 34 (5), pp. 588-602. https://doi.org/10.1080/02614367.2014.939988
Handball coaches' perceptions about the value of working competences according to their coaching background
Mesquita, I., Borges, M., Rosado, A. and Souza, A. (2011). Handball coaches' perceptions about the value of working competences according to their coaching background. Journal of Sports Science and Medicine. 10 (1), pp. 193-202.