Exploring entrepreneurial pivoting and the factors that trigger pivots by tech startups
Conference paper
Sala, P., Philbin, S. and Barikzai, S. (2021). Exploring entrepreneurial pivoting and the factors that trigger pivots by tech startups. TEMSCON’21: 2021 IEEE Technology & Engineering Management Conference – Europe.. Virtual Conference 17 - 21 May 2021 Institute of Electrical and Electronics Engineers (IEEE).
Authors | Sala, P., Philbin, S. and Barikzai, S. |
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Type | Conference paper |
Abstract | Technology entrepreneurship is an emerging domain in the field of entrepreneurship and the practice-oriented method called the Lean Startup approach (LSA) has made a big impact in this area. However, many technology startups continue to have survivability issues. This study focuses on understanding the theory of entrepreneurial pivoting and its associated factors. In this study, we have collected secondary data comprising 80 tech startups to validate the different types of pivots they pursued by the companies and the factors that triggered the pivoting. The most common pivots among these were found to be customer segment pivot and customer need pivot. |
Keywords | Lean Startup approach; pivots and factors; technology entrepreneurship |
Year | 2021 |
Publisher | Institute of Electrical and Electronics Engineers (IEEE) |
Accepted author manuscript | License File Access Level Open |
Publication dates | |
17 May 2021 | |
Publication process dates | |
Accepted | 30 Mar 2021 |
Deposited | 21 Apr 2021 |
Additional information | © 2021 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works. |
https://openresearch.lsbu.ac.uk/item/8w85w
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