User-innovator typologies in co-innovation: from creativity to reality

Conference paper

Tran, M.K. and Shiu, E. (2015). User-innovator typologies in co-innovation: from creativity to reality. The XXVI ISPIM Conference – Shaping the Frontiers of Innovation Management. Budapest, Hungary 14 - 17 Jun 2015

Publication dates
Authors	Tran, M.K. and Shiu, E.
Type	Conference paper
Abstract	New product development (NPD) is in its stage of Innovation 4.0, where firms are creating values through Co-innovation. Noticeably, the growing role of customers in NPD since 1990s has made "customer cocreation" become a phenomenon in this innovation evolution. However, customers have been questioned in recent studies about their knowledge, skills, and degree of co-creation. To explicate customers' behaviours and competence in co-innovation, this research will employ 'user-innovators' as the main body of knowledge and examine them in all stages of NPD process. Mixed method will be employed to construct user-innovator clusters, explore their collaborative activities within a co-innovation process, and offer broader perspectives to evaluate an innovation attempt. This study will significantly contribute a new perspective in the literature of innovation management and consumer behaviour whilst seeing users as co-creators in developing a product 'from creativity to reality'.
Year	2015
Accepted author manuscript	User-innovator_typologies. Accepted manuscript.pdf License CC BY 4.0 File description Accepted manuscript File Access Level Open
Print	14 Jun 2015
Publication process dates
Deposited	23 Dec 2020
Web address (URL) of conference proceedings	https://www.ispim-innovation-conference.com

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License: CC BY 4.0
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