The Advertising Handbook

Book


Powell, H., Hardy, J. and Macrury, I. (2009). The Advertising Handbook. Routledge.
AuthorsPowell, H., Hardy, J. and Macrury, I.
Abstract

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today.

Revised edition of The advertising handbook, 2009.

Year2009
PublisherRoutledge
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File Access Level
Open
Publication dates
Print2009
Publication process dates
Deposited20 Dec 2023
ISBN978-0415423113
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https://openresearch.lsbu.ac.uk/item/95y4z

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