The Advertising Handbook

Book

Powell, H., Hardy, J. and Macrury, I. (2009). The Advertising Handbook. Routledge.
AuthorsPowell, H., Hardy, J. and Macrury, I.
Abstract

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today.

Revised edition of The advertising handbook, 2009.

Year2009
PublisherRoutledge
File
License
File Access Level
Open
Publication dates
Print2009
Publication process dates
Deposited20 Dec 2023
ISBN978-0415423113
Permalink -

https://openresearch.lsbu.ac.uk/item/95y4z

Download files

File
Advertising Handbook 2009 Powell chapter 1.doc
License: CC BY 4.0
File access level: Open

  • 24
    total views
  • 6
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

The role of the archive: How solutions are arrived at in an online workscape
Powell, H. and Springer, P. (2024). The role of the archive: How solutions are arrived at in an online workscape. in: MacRury, I. (ed.) Handbook of Digital Advertising Routledge (Taylor & Francis Group).
Are we there yet? The temporal dynamics of motoring branded content
Powell, H. (2023). Are we there yet? The temporal dynamics of motoring branded content. in: Twenty Years: Another Branded Content Story BCMA, London. pp. 26-30
The Advertising Revolution: Past, Present and Future
Powell, H. (2021). The Advertising Revolution: Past, Present and Future. in: Stam, D., Blake, A. and Das, S. (ed.) Innovations In Magazine Publishing Abingdon Routledge.
Spirals, Spikes and Spinning Wheels: Temporal models challenging the sustainability agenda in relation to fast fashion consumption
Powell, H. (2021). Spirals, Spikes and Spinning Wheels: Temporal models challenging the sustainability agenda in relation to fast fashion consumption. Fashion, Style and Popular Culture. 8 (4), pp. 387-397. https://doi.org/10.1386/fspc_00098_1
Always On: Mobile Culture and Its Temporal Consequences
Powell, H (2017). Always On: Mobile Culture and Its Temporal Consequences. in: Prasad, S (ed.) Creative Mobile Media A Complete Course Wspc (Europe). pp. 99-119
The Advertising Handbook
Powell, Helen, Hardy, Jonathan and Macrury, Iain (2018). The Advertising Handbook. Routledge.
Promotional Culture and Convergence: Markets, Methods, Media
Powell, H. Powell, H. (ed.) (2013). Promotional Culture and Convergence: Markets, Methods, Media. Abbingdon Routledge (Taylor & Francis Group).
Stop the Clocks! Time, Cinema and the Narrative.
Powell, H. (2012). Stop the Clocks! Time, Cinema and the Narrative. London I. B. Tauris.
The Affect of Looking Backwards: An analysis of the emotional labour of advertising in times of recession
Powell, H. (2011). The Affect of Looking Backwards: An analysis of the emotional labour of advertising in times of recession. Free Associations. 62.
Older Consumers and Celebrity Advertising
Powell, H. and Yoon, Hyunsun (2011). Older Consumers and Celebrity Advertising. Ageing and Society. 32 (8). https://doi.org/10.2017/S0144686X1100095X
As Seen on TV: Celebrity Expert as Lifestyle Advisor
Powell, H. and Prasad, S. (2010). As Seen on TV: Celebrity Expert as Lifestyle Advisor. Cultural Politics. 6 (1), pp. 111-124. https://doi.org/10.2752/175174310X12549254318908
Time, television and the decline of DIY
Powell, H. (2009). Time, television and the decline of DIY. Home Cultures. 6 (1), pp. 89-107. https://doi.org/10.2752/174063109X380008
Count the beats of your heart not the fingers on your hand. How effective is emotional branding
Powell, H. (2009). Count the beats of your heart not the fingers on your hand. How effective is emotional branding. in: Emotion: New Psychosocial Perspectives Palgrave Macmillan. pp. 96-107
Life Swap: Celebrity Expert as Lifestyle Advisor
Powell, H. and Prasad, S. (2007). Life Swap: Celebrity Expert as Lifestyle Advisor. in: Reading Makeover Television: realities remodelled I.B. Tauris.