Are we there yet? The temporal dynamics of motoring branded content

Book chapter

Powell, H. (2023). Are we there yet? The temporal dynamics of motoring branded content. in: Twenty Years: Another Branded Content Story BCMA, London. pp. 26-30
AuthorsPowell, H.
Abstract

The unprecedented petrol price hike in July 2022 did not see motorists falling out of love with the car. From the earliest days of motoring, it has always been more than engineering, performance and speed. This chapter explores the liminal space of the car and the specific temporal dynamics it affords and how this experience has been effectively utilised by branded content promotion. In particular two case studies are developed that map the transformation of the journey into an adventure through time and space: the Michelin Guide (1900) and the podcasts developed by Land Rover over a century later.

KeywordsBranded Content, Temporality, motoring promotion, Michelin Guide, podcasts
Page range26-30
Year2023
Book titleTwenty Years: Another Branded Content Story
PublisherBCMA, London
File
License
File Access Level
Open
Editionfirst
ISBN979-8359063395
Publication dates
Print12 Jun 2023
Publication process dates
Deposited01 Aug 2023
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https://openresearch.lsbu.ac.uk/item/94971

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