As Seen on TV: Celebrity Expert as Lifestyle Advisor

Journal article

Powell, H. and Prasad, S. (2010). As Seen on TV: Celebrity Expert as Lifestyle Advisor. Cultural Politics. 6 (1), pp. 111-124. https://doi.org/10.2752/175174310X12549254318908
AuthorsPowell, H. and Prasad, S.
Abstract

David Chaney (2001) argues that access to lifestyle templates are available primarily through multiple media channels, where lifestyle is an example of a new 'social form' based on specific patterns of consumer choice. This article examines a very particular kind of celebrity. It is concerned with how television, print and advertising contribute to the construction of media stars whose function is to transfer knowledge of particular lifestyles to the lived experience of ordinary people. It looks at systems that direct the flow of information and why the proliferation of this new breed of expert arises out of a particular set of historic conditions namely the rise of, and recent challenges to, neo-liberalism.

KeywordsCelebrity, Consumption, Lifestyle, Taste, Television
Year2010
JournalCultural Politics
Journal citation6 (1), pp. 111-124
PublisherDuke University Press
ISSN1751-7435
Digital Object Identifier (DOI)https://doi.org/10.2752/175174310X12549254318908
Web address (URL)http://culturalpolitics.org
Publication dates
Print2009
Publication process dates
Deposited15 Nov 2022
Accepted author manuscript
License
File Access Level
Open
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https://openresearch.lsbu.ac.uk/item/91914

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As seen on TV accepted 2009 Powell.doc
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