The Advertising Revolution: Past, Present and Future

Book chapter

Powell, H. (2021). The Advertising Revolution: Past, Present and Future. in: Stam, D., Blake, A. and Das, S. (ed.) Innovations In Magazine Publishing Abingdon Routledge.
AuthorsPowell, H.
EditorsStam, D., Blake, A. and Das, S.
Abstract

In a nutshell the idea behind the new book is this. Examine the key developments to the magazine industry since 2014 and explain, in detail, how the business has INNOVATED to survive. Key issues that Publishers and Editors have had to grapple with will be explored. The book will be UK based but will be international looking through use of case studies.

Year2021
Book titleInnovations In Magazine Publishing
PublisherRoutledge
File
License
File Access Level
Open
Place of publicationAbingdon
Edition1st
ISBN9780367337018
Publication dates
Print03 May 2021
Publication process dates
Accepted01 Mar 2019
Deposited02 Feb 2021
Additional information

This is an Accepted Manuscript of a book chapter published by Routledge/CRC Press in Innovations in Magazine Publishing on 6 May 2021, available online: https://www.routledge.com/Innovations-in-Magazine-Publishing/Das-Sta...

Permalink -

https://openresearch.lsbu.ac.uk/item/8vyyw

Download files

File
Powell magazine advertising chapter.pdf
License: CC BY 4.0
File access level: Open

  • 195
    total views
  • 358
    total downloads
  • 6
    views this month
  • 15
    downloads this month

Export as

Related outputs

The role of the archive: How solutions are arrived at in an online workscape
Powell, H. and Springer, P. (2024). The role of the archive: How solutions are arrived at in an online workscape. in: MacRury, I. (ed.) Handbook of Digital Advertising Routledge (Taylor & Francis Group).
Are we there yet? The temporal dynamics of motoring branded content
Powell, H. (2023). Are we there yet? The temporal dynamics of motoring branded content. in: Twenty Years: Another Branded Content Story BCMA, London. pp. 26-30
Spirals, Spikes and Spinning Wheels: Temporal models challenging the sustainability agenda in relation to fast fashion consumption
Powell, H. (2021). Spirals, Spikes and Spinning Wheels: Temporal models challenging the sustainability agenda in relation to fast fashion consumption. Fashion, Style and Popular Culture. 8 (4), pp. 387-397. https://doi.org/10.1386/fspc_00098_1
Always On: Mobile Culture and Its Temporal Consequences
Powell, H (2017). Always On: Mobile Culture and Its Temporal Consequences. in: Prasad, S (ed.) Creative Mobile Media A Complete Course Wspc (Europe). pp. 99-119
The Advertising Handbook
Powell, Helen, Hardy, Jonathan and Macrury, Iain (2018). The Advertising Handbook. Routledge.
Promotional Culture and Convergence: Markets, Methods, Media
Powell, H. Powell, H. (ed.) (2013). Promotional Culture and Convergence: Markets, Methods, Media. Abbingdon Routledge (Taylor & Francis Group).
Stop the Clocks! Time, Cinema and the Narrative.
Powell, H. (2012). Stop the Clocks! Time, Cinema and the Narrative. London I. B. Tauris.
The Affect of Looking Backwards: An analysis of the emotional labour of advertising in times of recession
Powell, H. (2011). The Affect of Looking Backwards: An analysis of the emotional labour of advertising in times of recession. Free Associations. 62.
Older Consumers and Celebrity Advertising
Powell, H. and Yoon, Hyunsun (2011). Older Consumers and Celebrity Advertising. Ageing and Society. 32 (8). https://doi.org/10.2017/S0144686X1100095X
As Seen on TV: Celebrity Expert as Lifestyle Advisor
Powell, H. and Prasad, S. (2010). As Seen on TV: Celebrity Expert as Lifestyle Advisor. Cultural Politics. 6 (1), pp. 111-124. https://doi.org/10.2752/175174310X12549254318908
The Advertising Handbook
Powell, H., Hardy, J. and Macrury, I. (2009). The Advertising Handbook. Routledge.
Time, television and the decline of DIY
Powell, H. (2009). Time, television and the decline of DIY. Home Cultures. 6 (1), pp. 89-107. https://doi.org/10.2752/174063109X380008
Count the beats of your heart not the fingers on your hand. How effective is emotional branding
Powell, H. (2009). Count the beats of your heart not the fingers on your hand. How effective is emotional branding. in: Emotion: New Psychosocial Perspectives Palgrave Macmillan. pp. 96-107
Life Swap: Celebrity Expert as Lifestyle Advisor
Powell, H. and Prasad, S. (2007). Life Swap: Celebrity Expert as Lifestyle Advisor. in: Reading Makeover Television: realities remodelled I.B. Tauris.