The Advertising Revolution: Past, Present and Future
Powell, H. (2021). The Advertising Revolution: Past, Present and Future. in: Stam, D., Blake, A. and Das, S. (ed.) Innovations In Magazine Publishing Abingdon Routledge.
|Editors||Stam, D., Blake, A. and Das, S.|
In a nutshell the idea behind the new book is this. Examine the key developments to the magazine industry since 2014 and explain, in detail, how the business has INNOVATED to survive. Key issues that Publishers and Editors have had to grapple with will be explored. The book will be UK based but will be international looking through use of case studies.
|Book title||Innovations In Magazine Publishing|
|Place of publication||Abingdon|
|03 May 2021|
|Publication process dates|
|Accepted||01 Mar 2019|
|Deposited||02 Feb 2021|
This is an Accepted Manuscript of a book chapter published by Routledge/CRC Press in Innovations in Magazine Publishing on 6 May 2021, available online: https://www.routledge.com/Innovations-in-Magazine-Publishing/Das-Sta...
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