The Advertising Revolution: Past, Present and Future

Book chapter


Powell, H. (2021). The Advertising Revolution: Past, Present and Future. in: Stam, D., Blake, A. and Das, S. (ed.) Innovations In Magazine Publishing Abingdon Routledge.
AuthorsPowell, H.
EditorsStam, D., Blake, A. and Das, S.
Abstract

In a nutshell the idea behind the new book is this. Examine the key developments to the magazine industry since 2014 and explain, in detail, how the business has INNOVATED to survive. Key issues that Publishers and Editors have had to grapple with will be explored. The book will be UK based but will be international looking through use of case studies.

Year2021
Book titleInnovations In Magazine Publishing
PublisherRoutledge
Place of publicationAbingdon
Edition1st
ISBN9780367337018
Publication dates
Print03 May 2021
Publication process dates
Accepted01 Mar 2019
Deposited02 Feb 2021
Additional information

This is an Accepted Manuscript of a book chapter published by Routledge/CRC Press in Innovations in Magazine Publishing on 6 May 2021, available online: https://www.routledge.com/Innovations-in-Magazine-Publishing/Das-Sta...

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