The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food
Journal article
Qasim, H., Yan, L., Guo, R., Saeed, A. and Ashraf, B. (2019). The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food. International Journal of Environmental Research and Public Health. 16 (7), p. 1106. https://doi.org/10.3390/ijerph16071106
Authors | Qasim, H., Yan, L., Guo, R., Saeed, A. and Ashraf, B. |
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Abstract | Consumption values and self-identity are the essential antecedents of consumer sustainable behavior. By integrating the theory of consumption values and self-identity approach, this research explores the relationship among consumption values (functional, social, conditional, epistemic and emotional), environmental self-identity and the behavioral intention to consume organic food. The data was collected from 406 organic food consumers through a structured questionnaire in Lahore (Pakistan). Using the PLS-SEM approach, we find that conditional value, emotional value, epistemic value, and functional value quality have a significant positive influence on consumers’ behavioral intention to consume organic food. We further find that environmental self-identity significantly mediates the structural relationship between consumption values and the behavioral intention to consume organic food. Our results imply that the interventions targeting environmental self-identity are a promising way to promote sustainable consumption behavior. Our findings also have important implications for the development of the organic food market based on consumption values and self-identities. |
Year | 2019 |
Journal | International Journal of Environmental Research and Public Health |
Journal citation | 16 (7), p. 1106 |
Publisher | MDPI |
ISSN | 1660-4601 |
Digital Object Identifier (DOI) | https://doi.org/10.3390/ijerph16071106 |
Web address (URL) | https://www.mdpi.com/1660-4601/16/7/1106 |
Publication dates | |
Online | 28 May 2019 |
Publication process dates | |
Accepted | 25 May 2019 |
Deposited | 02 Nov 2022 |
https://openresearch.lsbu.ac.uk/item/9264v
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