Why do students dislike research methods modules and what to do about it?
Czarnecka, B. and Massaro, M. (2021). Why do students dislike research methods modules and what to do about it? in: Teaching marketing Edward Elgar.
|Czarnecka, B. and Massaro, M.
This chapter discusses the challenges that lecturers face when teaching research methods to marketing students at undergraduate and postgraduate levels (on taught courses), and proposes and discusses some solutions. We first briefly discuss literature published on the topic of teaching research methods, and then provide practical recommendations based on findings from the literature and on our own experience. The chapter concludes with recommendations of useful and user-friendly textbooks that could be used in teaching research methods to marketing students. This eclectic collection of ideas and recommendations is intended for those who are relatively new to teaching research methods, but we hope that those more experienced instructors will also find aspects of it useful.
|research methods; marketing; teaching; teaching approaches
File Access Level
|19 Nov 2021
|Publication process dates
|04 Feb 2021
|04 Feb 2021
|Digital Object Identifier (DOI)
This is a draft chapter. The final version is available in Teaching Marketing edited by Ross Brennan and Lynn Vos published in 2021, Edward Elgar Publishing Ltd, https://doi.org/10.4337/9781789907896.
The material cannot be used for any other purpose without further permission of the publisher and is for private use only.
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