Checking New Media Dreaming
Jackson, L. (2005). Checking New Media Dreaming. in: Digital Utopia in the Media: from Discourses to Facts. A Balance Barcelona Tripodos.
This is a time for dreaming for media professionals and much is now possible – cross-platform media brands, interactivity, mobility and on-demand programming. As producers create new interactive formats are they merely following their own creative dreams, or are they considering what audiences want or might need? Audience reception studies on ‘Celebdaq’, the BBC’s celebrity trading game, show the importance of understanding audiences when constructing interactive media.
|Keywords||BBC; New Media; Production; Audiences; Online Communities|
|Book title||Digital Utopia in the Media: from Discourses to Facts. A Balance|
|Place of publication||Barcelona|
|30 Nov 2005|
|Publication process dates|
|Deposited||18 Aug 2017|
|Accepted||01 Sep 2005|
|Journal||Journalism and Communication Review|
|Journal citation||1, pp. 763-777|
|Accepted author manuscript|
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