Checking New Media Dreaming

Book chapter

Jackson, L. (2005). Checking New Media Dreaming. in: Digital Utopia in the Media: from Discourses to Facts. A Balance Barcelona Tripodos.
AuthorsJackson, L.
Abstract

This is a time for dreaming for media professionals and much is now possible – cross-platform media brands, interactivity, mobility and on-demand programming. As producers create new interactive formats are they merely following their own creative dreams, or are they considering what audiences want or might need? Audience reception studies on ‘Celebdaq’, the BBC’s celebrity trading game, show the importance of understanding audiences when constructing interactive media.

KeywordsBBC; New Media; Production; Audiences; Online Communities
Year2005
Book titleDigital Utopia in the Media: from Discourses to Facts. A Balance
PublisherTripodos
Place of publicationBarcelona
Publication dates
Print30 Nov 2005
Publication process dates
Deposited18 Aug 2017
Accepted01 Sep 2005
JournalJournalism and Communication Review
Journal citation1, pp. 763-777
Accepted author manuscript
License
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https://openresearch.lsbu.ac.uk/item/87qy1

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