Participating Publics: Implications for Production Practices at the BBC.
Jackson, L. (2013). Participating Publics: Implications for Production Practices at the BBC. in: Glowacki, M and Jackson, L (ed.) Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction (Paperback Edition). New York, USA Routledge/Taylor & Francis. pp. 360-385
|Editors||Glowacki, M and Jackson, L|
Through two production and audience studies, spanning a seven year period, the author argues that a reorientation towards a creative, innovative, and interactive public is necessary in order for Public Service Media to maintain position in the emerging participatory media landscape. 'Participatory Public Service Media: Presenters and Hosts in BBC New Media' (Jackson, 2009) looks at how the relationship between producers and audiences is alters in 'interactive' web-based media services. 'Children in Virtual Worlds - Adventure Rock Users and Producers Study' (Jackson, Gauntlett, and Steemers, 2009) argues for users to be involved at the earliest concepting stages when building participatory environments.
|Keywords||Participatory Culture; Public Service Media; Producers; Audiences; Virtual Worlds; Presenters|
|Book title||Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction (Paperback Edition).|
|Publisher||Routledge/Taylor & Francis|
|Place of publication||New York, USA|
|15 Oct 2013|
|Publication process dates|
|Deposited||05 Sep 2017|
|Accepted||01 Mar 2013|
|Web address (URL)||http://www.routledge.com|
|Accepted author manuscript|
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