Participating Publics: Implications for Production Practices at the BBC.

Book chapter

Jackson, L. (2013). Participating Publics: Implications for Production Practices at the BBC. in: Glowacki, M and Jackson, L (ed.) Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction (Paperback Edition). New York, USA Routledge (Taylor & Francis Group). pp. 360-385
AuthorsJackson, L.
EditorsGlowacki, M and Jackson, L
Abstract

Through two production and audience studies, spanning a seven year period, the author argues that a reorientation towards a creative, innovative, and interactive public is necessary in order for Public Service Media to maintain position in the emerging participatory media landscape. 'Participatory Public Service Media: Presenters and Hosts in BBC New Media' (Jackson, 2009) looks at how the relationship between producers and audiences is alters in 'interactive' web-based media services. 'Children in Virtual Worlds - Adventure Rock Users and Producers Study' (Jackson, Gauntlett, and Steemers, 2009) argues for users to be involved at the earliest concepting stages when building participatory environments.

KeywordsParticipatory Culture; Public Service Media; Producers; Audiences; Virtual Worlds; Presenters
Page range360-385
Year2013
Book titlePublic Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction (Paperback Edition).
PublisherRoutledge (Taylor & Francis Group)
Place of publicationNew York, USA
ISBN978-1138653672
Publication dates
Print15 Oct 2013
Publication process dates
Deposited05 Sep 2017
Accepted01 Mar 2013
Web address (URL)http://www.routledge.com
Accepted author manuscript
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